In 1937 Levi’s Jeans used large banners to advertise the hidden rivets that replaced the exposed copper rivets on that year’s version of the 501, in response to complaints of exposed rivets damaging customers furniture. These denim banners were used to hang in the shopwindows or inside the stores to promote the brand. The banners were mostly made in really limited numbers, around 200 each, because silk screens in those days weren’t good enough to make more out of them. Nowadays these banners are really hard to find and are true collector items.
This Fall Winter Levi’s Vintage Clothing did something really cool as a kind of a tribute to the vintage banners, they made three classic pieces from reproduction banners: Type 1 jacket from 1936, 501 jeans fit from 1937 and a duffle bag. These limited edition items are made from rigid Cone Mills White Oak selvedge fabric, allowing them to break in beautifully, and uniquely, with time and wear. Check the item here below. They are available at Unionmade Store – US.
The original Levi’s Jeans banner from 1937
The Levi’s Vintage Clothing banner items
Available here: http://unionmadegoods.com
John Edward “Jack” Purcell (December 24, 1903 – June 10, 1991) was a Canadian world champion badminton player. Purcell was the Canadian National Badminton Champion in 1929 and 1930 and declared as world champion in 1933. He retired in 1945, and pursued a career as a stockbroker. Purcell designed an athletic shoe in 1935 for the B.F. Goodrich Company of Canada. The shoe was designed to provide more protection and support on the badminton courts. In the 70′s Converse bought the trademark rights of the Jack Purcell sneakers. The Jack Purcell shoe has an unique blue sole and an unmistakable “Smile” on the front. Today, this iconic shoe has been upgraded with a heavier cap toe and a reinvented logo on the rear.
The Vintage Showroom in London found a really nice and rare vintage JP pair from the ’40′s. These are a particularly nice US Navy example. The model is virtually the same as the classic Jack Purcell badminton shoe, but with a black rubber sole and trim. Great catch! The JP shoe is also my personal favourite sneaker.
Ru Denim is a new denim brand founded by Ruann Da Silva from Amsterdam – NL, original from Sao Paulo. The first two styles are slim fits models, Type 01: 15oz Thai Red Selvedge Denim and Type 02: 17.5oz Japanese Red Selvedge Denim. Both models are made with nice details and links to Amsterdam like the embroidered tulip on the back pocket and the stamp with typical Amsterdam canal houses on the inner pockets. My personal favourite is the Type 02, looking forward to see the first worn-out pair. The specifics of the Type 02 are:
- 17.5oz Japanese Red Selvedge Denim
- Slub Texture
- Hidden Rivets
- Selvedge Fly
- Selvedge Coin Pocket
- Salmon Chambray Pocket Lining
- Inside Pocket Prints
- YKK Royal Copper Buttons and Rivets
Yesterday I received a copy of the book ‘Vintage King’ by Larry McKaughan. Larry is the legendary King Of Vintage from Seattle, U.S.A. and is running since 1986 his company Heller’s Cafe where he’s selling the most beautiful and the most rare vintage items. His collection is so extemely cool! The book, 240 pages, is loaded with amazing items as denim, military, sport, boots, hunting and souvenir jackets. This book is made with World Photo Press and is printed in Japan. It’s a really cool book and it’s a prefect addition to my King of Vintage books from Rin Tanaka. This books reminds me why Larry is The King of Vintage! Below some highlights. Many thanks to Larry and Scott for sending me a copy! Much appriciated.
This Rising Sun Jeans, style Blacksmith, is made from American 14oz dark indigo, selvage denim, reinforced acorn-back pockets, continuous fly detail, & heavy duty pocket lining, signature brown duck wasteband facing and double-Prong copper clinch rivets.
Interview founder Rising Sun Jeans, Mike Hodis
The great online store ‘Warenmagazijn’ is an official dealer of the authentic brand Red Wing since a while. One of my personal favourites from their collection is the RW 8113 Iron Ranger. A rugged 6-Inch boot, featuring premium Hawthorne Muleskinner leather, chrome hardware, speed hooks, Goodyear welt construction and triple stitched quality and a double layer leather toe cap. The boot is inspired by a miner boot from back in the days. These boots will last a life time. Check out ‘Warenmagazijn’, they have incredible nice products.
Available here: www.warenmagazijn.nl
Available at Peter Christ Middelburg – NL:
Last weekend I organised the ‘Denim City Hang-Out’ for the Dutch denim store Rambam as part of the Fashion Weekend in Eindhoven – NL. The ‘Denim City Hang-Out’ was held in the middle of the centre where we used an old ship container as the base to built a small blue world. In the container we had a mini Lee denim expo with private items from the Dutch Lee Jeans sales guy Pol Houtkamp. He has some amazing faded and worn-out items in his private collection. One of the highlights was his 23oz jean which he worn about 2 years and a jean worn by a fisherman. You also got the chance to win a pair of Lee Jeans by striking a blue pose in front of the camera. Lee also did a great performance during the day with a group of active dansers inspired by their campaign ‘Move your Lee’. In the front of the container we made a repair corner with Nudie Jeans. Craftsman Gio from the Jean School Amsterdam gave the jeans a second life. On the roof we had some various dj’s playing some authentic rock & roll music and you could drink some cold Vedett beers and eat some fresh burgers from De Burger place. All in all a nice blue day. Thanks everybody for your support!
Special thanks to: