Now Available: Butts And Shoulders ‘Goodyear Welted’ Boots

Besides working as a freelance marketing and retail specialist in the denim industry, running this daily denim blog I am also one of the founders of the ‘Butts and Shoulders’ brand. Two years ago we started with ‘Butts and Shoulders’ as we wanted to share our passion for authenticity, craftsmanship and durable products. Our first product was the travel bag and soon after this first success we launched several other bags and small products.

One of our dreams was also to create our ultimate boot, a ‘Goodyear Welted’ boot. Not a collection, only one boot. Made with the highest standard that last you a lifetime. As with most of our products we used natural vegetable tanned leather, we call it virgin leather. This leather will age very nice with wear. The boots are made by hand in sunny Portugal and are all hand numbered to make them more special. The first run is made in 100 pairs only! We went to Portugal to make a promo video to show you the process and our vision behind our brand/boots. The video is made by the very talented Edwin van der Sande. Edwin did an amazing job with this film! Very proud to show you our boots and our road movie. Enjoy.

BUTTS AND SHOULDERS heatstamp

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (2)

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (3)

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (4)

Unique hand numbered tongue

(this is number 2 of the 1st production run of 100 pairs)

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (8)

Registration number and sizes at the inside

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (7)

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (9)

Leather sole

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (6)Stamped ’Goodyear Welted’ sign

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (5)

Several layers leather heel

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (1)

The ageing process: 8 months vs 4 months vs New

Butts and Shoulders Goodyear Welted boots natural vegetable tanned leather long john blog portugal handmade ageing virgin number limited (1)

Our road-production movie made in Portugal

The boots are now available here:

www.buttsandshoulders.com/shop/the-boots

Indigo People X Denham Jeans Collab

Indigo People teamed-up again with Denham Jeans after their first successful collaboration. For the Spring 2016 collection, there are again two scarves that embody the spirits of both brands to show their love for indigo and authentic craftsmanship. Both scarves are created following the traditional Ikat technique, which is a resist dyeing process by binding the designed pattern on the weaving yarns with a tight wrap. After repeatedly dipped the bound yarns in natural indigo to reach the dark blue colour, the bindings are then removed to create the pattern directly on the handloom. Because the design is created in the yarns the pattern is visible at both sides of the fabric.

The Toru scarf has a simple yet contemporary plaid design that is formed by the irregular Ikat yarns in both the warp and the weft direction of the scarf. The rain effect of these ikat yarns gives an apparent blurriness to the plaid.

The Hajime scarf’s graphic design is inspired by Denham’s logo. The scissors have been abstracted and bound on the weft yarns. This weft Ikat technique is much slower to weave because the weft yarns must be carefully adjusted to maintain the clarity of the design. A misplaced yarn will destroy the entire pattern. It’s a highly labor-intensive process to create the scissor pattern of this scarf.

Both scarves will be available in the official Denham stores. Congrats guys with this second collab, it looks stunning as always!

indigo people denham jeans scarf scarves sjaal long john blog denim jeans blue natural indigo dyed handloom woven fabric kiat  (6)

indigo people denham jeans scarf scarves sjaal long john blog denim jeans blue natural indigo dyed handloom woven fabric kiat  (4)

indigo people denham jeans scarf scarves sjaal long john blog denim jeans blue natural indigo dyed handloom woven fabric kiat  (1)

indigo people denham jeans scarf scarves sjaal long john blog denim jeans blue natural indigo dyed handloom woven fabric kiat  (2)

indigo people denham jeans scarf scarves sjaal long john blog denim jeans blue natural indigo dyed handloom woven fabric kiat  (5)

indigo people denham jeans scarf scarves sjaal long john blog denim jeans blue natural indigo dyed handloom woven fabric kiat  (3)

http://www.indigopeople.net/

Denim Tour @ Dutch Fashion Fair Modefabriek – Amsterdam

This upcoming weekend I will organise again a ‘Denim Tour’ during the Dutch fashion fair Modefabriek in Amsterdam. During the ‘Denim Tour’ you will see the highlights of the brands, meet the persons behind the brands and discover new inspiration for your store. You can join for free to this tour by sending me an email: wouter@long-john.nl. More details here below, sorry only Dutch language. See you there!

denim tour long john blog wouter munnichs modefabriek beurs fair jeans spijkerbroek rondleiding marketing expert winkels retail

www.modefabriek.nl

Blue Denim Video Portraits by Amy Leverton (Denim Dudes)

Last year denim expert Amy Leverton launched her street-style book ‘Denim Dudes’ with 80 blue influencers in the denim industry. From the U.S. to Europe, Japan and Australia. All the important names captured in one book full of great pics. This time Amy made a range of video portraits to highlight some denim professionals. Check them out here below. Well done Amy!

Daniel McKinley, Denim Designer, shot at Tower Bridge, London

Jessica Gebhart, Trend Forecaster and Owner, i-and-me, shot at Tower Bridge, London

 

Mohsin Sajid, Denim Designer, Owner, Endrime, shot at London Bridge, London

Kelly Harrington, Designer and trend forecaster, H+M, shot at Tower Bridge London

Scott Boyd-Errol, Master Tailor at Atelier & Repairs, London. shot at Tower Bridge, London

www.denimdudes.co

Butts And Shoulders ‘Goodyear Welted’ Boots

Next week we’re going to launch our new family member of our ‘Butts and Shoulders’ brand, our ultimate ‘Gooyear Welted’ boot. The boots are made by hand in Portugal. We use natural vegetable tanned leather which will age very nice within time. Every pair is numbered by hand to make them more special. High quality boots for life, stay tuned!

BUTTS AND SHOULDERS heatstamp

butts and shoulders boots long john denim blog footwear goodyear welted leather natural vegetable tanned worn 2016 portugal handmade authentic ageing (3)

butts and shoulders boots long john denim blog footwear goodyear welted leather natural vegetable tanned worn 2016 portugal handmade authentic ageing (4)

butts and shoulders boots long john denim blog footwear goodyear welted leather natural vegetable tanned worn 2016 portugal handmade authentic ageing (1)

butts and shoulders boots long john denim blog footwear goodyear welted leather natural vegetable tanned worn 2016 portugal handmade authentic ageing (2)

Get an update when the boots are launched by subscribing here:

www.buttsandshoulders.com/boots

Blue Days Footwear Fall Winter 2016 ‘Brogue Selvedge’ Collection

For Fall Winter 2016 ‘Blue Days Footwear’ is coming with a collection for men and women called ‘Brogue Selvedge’. The brand is founded by Yanto Drogt four years ago. He started the brand because he wanted to create a product with his two biggest passions: denim and footwear. All the styles are manufactured with great care in Portugal with only the finest materials and the highest quality selvedge denim fabrics from Italy combined with leather. For the F/W16 collection Yanto used the authentic brogue shoe as inspiration and gave this classic a fresh twist. Check some shots from the lookbook here below. Good luck with the sales Yanto!

naamloos

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (9)

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (1)

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (8)

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (2)

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (6)

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (4)

BLUEDAYS -  Brogue Lee men only fall winter 2016 blue days footwear long john blog shoes denim jeans blue indigo holland yanto drogt  (3)

https://bluedaysfootwear.com

Freenote Clothing Company

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (16)Freenote clothing company creates classic American menswear and honors tradition by manufacturing it’s collection exclusively in the United States. They source the finest materials and demand the highest level of craftsmanship so theye can offer quality clothing that is made to last. They take their inspiration from authentic American culture and it’s timeless style icons.

The brothers Matt and Andrew Brodrick founded Freenote. They are located in the historic district of San Juan Capistrano, a town that embodies the rancho era of territorial California. It is the ideal home for Freenote, which embraces America’s rich heritage and its classic menswear. Below some snap shots of what they create, check out their site to explore more craftsmanship!

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (18)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (9)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (15)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (14)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (20)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (12)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (4)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (6)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (19)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (13)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (10)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (21)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (3)

freenote cloth denim jeans clothing brand long joh blog usa us made selvage selvedge handmade cone denim mills japan blue indigo spijkerbroek (8)

http://freenotecloth.com

Worn Out Projects: Benzak Denim Developers (BDD-016)

  • Owner: Robin Batens from Apeldoorn – NL. Owner of lifestyle store Maison24, www.maison24.com.
  • Brand: Benzak Denim Developers (BDD) – fit BDD-016, 13.5oz lefthand selvage fabric. Made in Japan, designed in Holland.
  • Age: 15 months
  • Treatment: One wash (pics are after wash by hand)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (9)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (6)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (5)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (8)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (7)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (1)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (3)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (4)

BDD-016 -- worn 15 months, washed 1 time (this is just after the wash long john blog denim jeans blue indigo lennaert nijgh benzak denim developers robin batens (2)

www.benzakdenimdevelopers.com

Send your worn-out project to: wouter@long-john.nl

Edwin Jeans X Cultizm Store Collab

To celebrate the 7 years in business together, Edwin Jeans and Cultizm Store have put their heads together to create an exclusive 5 pocket jeans. They created a limited edition ED-80 fit made from 15.3oz slub pink listed selvage denim. The selvage fabric is made at the Kuroki Mill in Okayama, Japan. Kuroki Co Ltd is widely known for both it’s quality and durability, churning out some of the finest selvage denim in the world for well over 30 years, offering the complete denim production process, including dyeing, weaving and finishing. The collab is made in 58 pairs only, available now!

edwin jeans cultizm store shop long john blog denim anniversary 2015 special limited edition collab collaboration indigo 2016 (2)

edwin jeans cultizm store shop long john blog denim anniversary 2015 special limited edition collab collaboration indigo 2016 (3)

edwin jeans cultizm store shop long john blog denim anniversary 2015 special limited edition collab collaboration indigo 2016 (6)

edwin jeans cultizm store shop long john blog denim anniversary 2015 special limited edition collab collaboration indigo 2016 (1)

edwin jeans cultizm store shop long john blog denim anniversary 2015 special limited edition collab collaboration indigo 2016 (5)

edwin jeans cultizm store shop long john blog denim anniversary 2015 special limited edition collab collaboration indigo 2016 (4)

https://edwin-europe.com

Ametora Book by W. David Marx

In December 2015 the book ‘Ametora’ – How Japan Saved American Style – was launched. The book is written by cultural historian W. David Marx. He’s a writer on Japanese fashion, music, and culture. Ametora which means American traditional look is his first book. The book traces the Japanese assimilation of American fashion over the past hundred and fifty years, showing how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected the American style.

The book is published by Basic Books, hardcover and 296 pages. Looking forward to see it by myself. The first reviews are very promising!

Ametora Book by W. David Marx  long john denim blog story history authentic clothing clothes 2015 new hardcover japan america usa us (2)

Ametora Book by W. David Marx  long john denim blog story history authentic clothing clothes 2015 new hardcover japan america usa us (1)

www.basicbooks.com

Big John ‘Ruri’ Regular Straight Jeans

It has been over 70 years since Big John from Japan started their business as a small sewing factory in Kojima, OkayamaThis city is now known as the denim capital of Japan. Big John manufactured the first made in Japan jeans in 1965, and developed the first Japanese denim fabric in 1972. The RURI fit is Big John’s original 14.5oz sanforized selvedge denim. The RURI fabric is based on the fabric of the M1002 PROTO model, which was the first jeans made under Big John brand in 1967 using the fabric imported from Cone Mills Co. The RURI is dyed with special dyeing technique in which dipping was reduced to about a quarter of normal dyeing process, creating the bright light blue color. This is a color traditionally called RURI in Japanese, named after a deep blue gem (Lapis Lazuli in English).

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (1)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (4)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (2)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (3)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (8)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (6)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (5)

big john japan long john blog denim jeans regular straight selvage selvedge blue indigo rigid raw unwashed  (7)

http://bigjohn-jeans.com

Vintage Levi’s Jeans Jacket with Indian Patch

Strolling around Ebay to find new rare vintage items is one of my fav things to do in the weekends. I just came across this vintage Levi’s Jeans jacket from the ’70′s. It’s from their ‘Orange Tab’ line and the previous owner embroidered a great patch of an indian on the back. Perfect and classic combination! Couldn’t resist it to add it to my private collection.

vintage levis jacket denim original indian (4)

vintage levis jacket denim original indian (5)

vintage levis jacket denim original indian (6)

vintage levis jacket denim original indian (1)

vintage levis jacket denim original indian (2)

vintage levis jacket denim original indian (3)

www.levis.com

Levi’s® Jeans Made in the USA Collection

Levi’s Jeans celebrates this year their 100-year anniversary with premium denim fabric manufacturer Cone Mills in White Oak, North Carolina. This partnership is known as ‘The Golden Handshake’. The Levi’s selvedge denim is produced on vintage looms with the signature red stitch signaling craftsmanship. They created special items this year for this celebration and to promote it they made this video here below.

www.levis.com

Inspiration Event Los Angeles Vol. 8 ‘Original’ by Rin Tanaka

This upcoming February Vol. 8 of the ‘Inspiration Event’ will take place in L.A. The Inspiration event is an initiative from Rin Tanaka. Rin started publishing his ‘My Freedamn’ books back in 2003. This book collection contains the American highlights in clothing; denim, sports, workwear, army, streetwear, etc. All true must haves and some of the editions are already very hard to find. The ‘Inspiration’ event is a kind of tradeshow, event and fleamarket, all in one. But the core is meeting like minded people who has interest in American vintage apparel manufactured from the 1900′s – 1980′s. It’s all about vintage fashions and accessories from boutique and corporate American and Japanese companies, surf and skate exhibitors, plus artists and artisans, hot-rods, antiques, records and audio equipement, as well as live music. Below an impression video from Vol. 6 which was also in L.A. as Vol. 7 was organised in New York. Good luck with the organisation with this upcoming event Rin!

rin tanaka inspiration event la 2016 long john denim blog japan usa clothing

http://inspirationla.com

Sly Guild Selvedge Denim Film

Sly Guild is a brand founded by the three Konik brothers James, Blair and Chad out of Auckland New Zealand. The boys take a raw laid back, conceptual approach to a lifestyle around everyday streetwear. Their short film is a little behind the scenes edit on their 11.7oz raw selvedge denim – ‘Rest Pant’ being crafted in Auckland, New Zealand. Enjoy the making of!

http://slyguild.com

Vintage Deadstock JSB ‘James Dean’ Kids Jeans From 1950

Last week I got my hands on these two deadstock JSB kids jeans. The jeans are inspired by the moviestar James Dean which became a very popular icon for the youth in the movie ‘Rebel without a Cause’ which came out in 1955. A lot of young kids wanted to be as cool as James who was dressed in jeans with a classic white t-shirt and a pair of boots. This era was also the breakthrough for the new rock and roll music. This period after World War 2 is one of the most important periods for the denim industry and also known as the ‘Golden Period’. A lot of small new denim brands were born. Denim became a fashion statement instead of daily workwear. Brands were using the new upcoming icons as a marketing tool to reach the teenagers.

These two deadstock pair of jeans, size 6 & 8, were made by the JSB brand. They are produced in Belgium around the late ’50′s. The pairs are made of right hand sanforized rigid denim fabrics, non-selvage. The back pockets are inspired by Lee Jeans, maybe because of the fact that James Dean was a fan of Lee. I couldn’t find a lot of info about JSB, so great if you know more about this brand. If you know more about it, please send me an email to: wouter@long-john.nl. Check out these rebel jeans here below.

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (2)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (5)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (3)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (1)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (6)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (15)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (10)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (4)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (14)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (7)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (8)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (12)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (13)

jsb vintage denim long john denim blog pair jeans pantalon rock and roll james dean 1950 made in belgium indigo (11)