Selvedge / Selvage / Self-edge Sunday

Selvedge / Selvage / Self-edge

The authentic term that is used for the edge of the denim fabric that is usually decorated with a colored thread. It prevents the end of the denim from ravelling and gives the jeans a clean, properly finished look. The color varies, according to the brand and producer. Vintage Levi’s for example used to have an all-white strip (plain) and later had a single redline selvedge, Wrangler used a yellow or gold and Lee often a plain white or green type.

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How do you wear your selvage jeans?

selvage selvage sunday long john blog raw denim jeans self-edge fabric japan kurabo cone mills usa turn-up rock and roll fifties authentic style japan (2)

Worn-Out Projects: Eat Dust Jeans Jacket Fit 673

Check out this worn-out ‘Eat Dust’ denim jacket. Jacket is worn by Leon van Bloem, working at VIF Jeans store in Holland. Jacket is worn for almost 2 years without washing. Go for the next 2 years Leon!

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  • Owner: Leon van Bloem. Working at Vif Jeans Store in Rijssen, Holland (www.vifjeans.nl)
  • Brand: Eat Dust jacket 673, 13.25oz double ring Japanese blue selvage
  • Age: 1.5 – 2 years
  • Treatment: No wash

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (8)

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (7)

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (6)

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (4)

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (3)

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (2)

eat dust clothing jacket 673 long john blog vif jeans leon van bloem raw rigid japan selvage blue unwashed worn-out faded shuttle loom slow denim (1)

http://eatdustclothing.com

Share you worn-out denim item by sending an email to:

info@longjohn.nl

Denim Boulevard Milan – Italy 2014

Last June the second edition of Denim Boulevard was held in Milan -Italy. Also this year the program was amazing: ‘Mood denim boulevard’ by Matt Hind and Nick Clements – Men’s File, museum ‘My Archive’ by Antonio Di Battista, book presentation ‘Details’ – A life with denim by Piero Turk, ‘Product Chain’ by Berto Industria Tessile, ‘Focus accessories’ by Spring ’85 and ’Focus finishings’ by Martelli Lavorazioni Tessili and Wash Italia. Check the video here below for an impression.

www.denimboulevard.com

Long John Advertising X Modefabriek Fair Catalogue Amsterdam

Just back from two great days at the Modefabriek, Dutch fashion fair in Amsterdam. I organised a ‘Blueprint Denim Tour’ for retailers to show them all the ins and outs from the blue denim exhibitors in the Blueprint area. Every brand could show some highlights from their latest collection and shared some interesting blue stories. It was a nice ride! Bravo to the Modefabriek crew for the set-up from this edition, nice job. Below my Long John advertising in the Modefabriek fair catalogue.

Modefabriek Amsterdam long john blog advertising freelance specialist marketing branding fashion footwear lifestyle products jeans denim blueprint  (4)

Modefabriek Amsterdam long john blog advertising freelance specialist marketing branding fashion footwear lifestyle products jeans denim blueprint  (5)

Modefabriek Amsterdam long john blog advertising freelance specialist marketing branding fashion footwear lifestyle products jeans denim blueprint  (3)

www.modefabriek.nl

Fresh ‘Butts And Shoulders’ Bracelets For Men & Women

We just added some new fresh ’Butts and Shoulders’ products in our webshop. Handmade bracelets for men and women. All made in Holland from natural vegetable tanned leather. Every bracelet comes in a hand stamped small cotton bag. These bracelets will age very nice over time. Check them out in the webshop section from our ‘Butts and Shoulders’ website.

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butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (6)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (9)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (4)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (7)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (8)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (10)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (5)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (12)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (1)

butts and shoulders bracelts long john blog natural tanned leather ageing handmade holland wouter munnichs dirk hens hans boons virgin leather blanco nl (11)

Available here: www.buttsandshoulders.com/shop

New Denham Jeans Store at Berlin Mitte – Germany

Denham Jeans has opened the brand’s first stand-alone shop in Germany located in the heart of Berlin Mitte in collaboration with The Blue Yard curated by Karl-Heinz Muller. The new 125 sqm location is home to Denham’s full range premium 5-pocket denim as well as the label’s seasonal ready-to-wear collections. The opening from the store was during the fashion week in Berlin this week. Great new step for Denham Jeans, congrats guys!

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denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (4)

denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (14)

denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (1) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (2) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (3)denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (13) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (12) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (11) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (10) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (9) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (8) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (7) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (6) denham shop store berlin 14oz blueyard long john blog karl heinz muller jason denham jeans denim japan japanese selvage selvedge 2014 bread and butter opening invite new concept retail (5)

www.denhamthejeanmaker.com & www.14oz-berlin.com

Details – A Life With Denim Book by Piero Turk

Italian denim designer Piero Turk has launched his second denim book called: Details – A life with denim. Piero is a true denim master and worked with some important jeans brands like Edwin, Lee, Replay and AG (Adriano Goldschmied). He’s also the co-founder from the new brand Manic Monkeys which he runs together with Rob Dunk. A few years Piero is sharing his personal denim collection, which is really huge!, and his experiences through his super nice blog: Details – A life with denim. His new self published book is an overview with the best highlights so far. All to inspire you with his dedicated blue passion. Believe me, he’s a true denim library. I’m very happy that I recieved your new book which contains more than 300 images of vintage denim ‘details’. The book is also on sale on Etsy: www.etsy.com/listing/192386935/book-with-images-of-vintage-denim?. Check it out and get yourself a copy from the man who’s really into details. Big thanks Piero, till soon!

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http://alifewithdenim.tumblr.com