I gave a jeans lecture at the first ‘Jeans School’ worldwide in Amsterdam. The Jean School is an initiative from The House of Denim and ROC. During this 3 year study you will learn everything about denim, from design, developing, production, buying, sales, branding, etc. One of the initiators of this study is James Veenhoff from The House of Denim.
James asked me, together with Menno van Meurs from Tenue de Nimes Shop in Amsterdam and Alex Jaspers from jeans brand Amsterdams Blauw (Scotch & Soda), to give the first lecture about our passion; jeans. It was really nice to do and after the inspiring lectures the students and the teachers were really enthousiastic. Most of them told us that the spirit is even bigger than before. Nice those positive reactions!
Besides giving a lecture I displayed my Worn-Out Projects Expo there as well. Below some impressions of the lecture.