Together with jeans shop Vif Jeans in Rijssen (East of Holland) I organised a ”Dry Denim Day”. The day was organized to give their customers an inside of the magic of raw denim; the aging process, the lifestyle and the great stories. Customers came in with their own Worn-Out Project and tell their unique story behind every damage and spot. All the great projects were photographed and were placed on our blog. A great day with passioned people. And a good attention event for your shop!
Below the leaflet of the day (sorry, only Dutch language).