Video s.Oliver Denim Blogger Event at Pop-Up Store Amsterdam

Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!

Roy Roger’s Rugged Spring / Summer 2015 Collection

The new Roy Rogers Rugged SS15 range draws inspiration from the biker world of the 40s and 50s. Many of the washes give the garments an almost dirty, dusty look of the travel experience of a motorcyclist. The leather jackets have stripes applied to the sleeves, or are made of black denim with fake oil stains evoking impervious trails by a bike.

The Rugged collection is completed by cotton t-shirts with prints taken from the most historic motorbike clubs, and jackets and shirts in Japanese selvedge fabrics with worn-effect washes. Last but not least, an element that couldn’t be missing from the range: two 70’s style bike helmets engraved with the RR initials of the brand.

To promote the Spring/Summer ’15 collection, Roy Roger’s has made an amazing video with two lumberjacks with their bikes, dressed in the cool Rugged line. Check out the video here below.

To see the current Roy Roger’s Rugged collection, it is available online at:

Meet Antonio di Battista From ‘Blue Blanket Jeans’

This upcoming week I will curate a denim expo with some vintage Levi’s, Lee and Wrangler items from the ’60′s and ’70′s for the new event ‘Amsterdam Denim Days’. The items belongs to denimfriend and collector Antonio di Battista from Italy. Besides a passionated collector he also owns a cool denim brand called Blue Blanket. For those who don’t know this great guy, meet Antonio in the video below. Enjoy!