Naked & Famous Denim shows in their new video a biker riding a 5.000 mile journey in one pair of jeans. It’s a cool roadtrip with a lot of adventures. It shows the free life. The jeans got beaten up very hard, it develops really nice during the trip. Check it out! All you need is one good pair of jeans!
What is RAW? G-Star just lauched a new range of video’s to explain their vision of: What is RAW? In their own words: ‘We all have our own interpretation: Authentic. Untreated. Pure. All of these and more are what drives us to make new things. Welcome to our world.’ The videos will give you an insight into the RAW world of G-Star. Enjoy!
My friends from the great Heddels platform just lauched their latest video project to show the collaboration between PF Flyers and Gitman Vintage Bros called ‘Seed to Sew’. From the seed that grew the fabric to the final production line stage, the entire collab shoe is 100% made in the USA from an indigo denim fabric.
In the behind the scenes video you see the GBV’s President Chris Olberding and PF’s head of Global Merchandise Manager Chris Tobias. They tell you all about what each brand brought to the table. Heddels visited both Gitman’s factory in Ashland, Pennsylvania and the New Balance factory in Boston, Massachusetts where the shoes were made.
The Gitman Bros. Vintage x PF Flyers shoes themselves will be available from PF stockists on September 1. Very nice video project guys and the blue denim shoes looks awesome too!
Last month I visited The Selvedge Run tradeshow in Berlin. This is one of the best tradeshows as it comes to authentic gear: denim, boots, workwear, books & mags and accessories. I had a great time seeing my friends again from the industry with the same shared passion. The organisation did an amazing job with the set-up. You should check it out for yourself this Winter. Below a recap film from SS2016. See you next edition!
The new episodes of some of the finest Denim Dudes and Denim Dudettes by Amy Leverton are now online. The denim portraits gives a perfect insight what the true denimheads are wearing nowadays. Great work Amy! Enjoy.
Henry Wong from Artistic Fabric Mills.
Eric Kvatek, photographer.
Charles Sands, Senior designer for Denim & Supply.
Axel Nyström, Mens designer for Gant Rugger, Sweden.
Ciara Shah, co owner and commercial director, INK Inklusive.
Lizzie Kroeze, Denim designer at Soorty Enterprises and owner of Facing West.
Alex Melgård – Lewty, Co-owner and designer at INK Inklusive.
Alina Brane, Head of womens design, Gant Rugger.
On the 24th of May, the third Clutch Collection Show was held over three days in Yokohama – Japan. The CC Show is a gateway of various international cultures. Like the first event that took place, the tradeshow was geared towards members of the fashion industry. In the video here below you get a perfect impression of the 3rd Clutch Collection Show.
Last week the new co-owner from G-Star Pharrell Williams invited a group of friends to visit the ‘RAW Factory’ at G-Star’s Amsterdam HQ. Celebrating his co-ownership with the denim brand, Pharrell was giving his guests an all-access peek into his new denim playground.
Japanese denim brand ‘Momotaro Jeans’ developed a beautiful denim production film to give you more insight in their extremely high-end jeans production. The film contains 6 episodes which shows you the total production chain for a pair of jeans, from cotton to the painting from their battle stripes on the backpocket of each jean. The episodes are Cotton – Spinning – Dyeing – Weaving – Cutting & Sewing – Sewing & Painting. The total length of the film is around 25 minutes. It’s always very inspiring and interesting to see the Japanese skills as it comes to denim craftsmanship. Enjoy the episodes here below!
Cutting & Sewing
Sewing & Painting
Sukomo Leather from Japan makes the most beautiful indigo dyed leather. Sukumo leather receives it’s color in a natural dyeing process that is performed completely in Japan. Following a 600 year old tradition, the dye used in the process is made by fermenting indigo leaves in Tokushima prefecture, Japan. With the dye the leather is dyed in the historical city of Kyoto. Watch in the film every step from the magical indigo process, very nice shots of this authentic craftsmanship!
Founder Lennaert Nijgh of Benzak Denim Developers (BDD) explains the ’10 DETAILS OF A PAIR OF BDD JEANS’ in his latest video. Every pair of BDD jeans is designed and developed with a precise eye for detail. Every construction, stitch and trimming is there for a purpose. In this video Lennaert will guide you through 10 important details of a pair of BDD jeans.
The 10 details are: #1 hidden 6th pocket… #2 coin pocket #3 leather patch #4 waistband #5 back pockets #6 inseam #7 bottom hem #8 inside construction #9 spi & yarn thickness #10 labels, buttons & rivets.
Check the video here;
Levi’s Jeans celebrates this year their 100-year anniversary with premium denim fabric manufacturer Cone Mills in White Oak, North Carolina. This partnership is known as ‘The Golden Handshake’. The Levi’s selvedge denim is produced on vintage looms with the signature red stitch signaling craftsmanship. They created special items this year for this celebration and to promote it they made this video here below.
Last October during the second edition of ‘Global Denim Awards’, an event made possible by e3, a jury of international denim experts selected Sartoria Diletto and Italian mill Candiani Denim as the winning collaboration for this year’s Best Collection. A prize of €10.000 went to the designer. Over 750 denim professionals from around the globe were present at the runway show, while eight pair-ups of emerging designers and premier denim mills presented capsule collections at the Zuiveringshal of the Westergasfabriek in Amsterdam. Denim mill Berto Industria Tessile (Italy) won the honorary Best Fabric award, as a recognition for its innovative denim fabrics. Check here the video from the denim blue night!
Last year Marc Nelson Denim team-up with Smooth Ambler to create a whiskey stained denim. Perfect combination. Never saw a denim tanned whiskey pair of jeans before. Really curious how this pair will smell. Enjoy the making of in the video here below.
‘To the river’ is a short film following a group of friends through the hills of Southern Wisconsin. They made a weekend trip with their Context Clothing Store friends. The film gives you a glimpse into a weekend full of joy, fun and being into the beautiful nature. It gives you a perfect view of the outdoor life where they shared stories by the campfire, eat and drink till the next morning. Would be great to see more of this in a XL film version. The film is directed by Emily Julka.
Platform ‘A Continuous Lean’ gives us a look inside the legendary Cone Mills in Greensboro, North Carolina – US. Founder ‘A Continuous Lean’ Michael Williams and filmmaker Dustin Cohen travelled to the legendary denim mill to make this perfect video. Levi’s Jeans and Cone Mills are celebrating this year their 100 years anniversary. They are doing business for 100 years already. Their partnership is also known as ‘The Golden Handshake’. This is the gentleman’s agreement between Cone Mills and Levi Strauss to exclusively manufacture Levi’s Shrink-to-Fit denim. With this video you will get a glimpse into one of the most authentic denim mills.
All about the Levi’s® 501 Original Jean video shows in 1+ minute why this jean is still a classic after all these years. The mother of all jeans! Still one of my favo’s too, especially the 1944 fit with the interesting WW2 story and the classic 1947 fit which is still one of the best fits ever made. American heritage it is.
Alexander von Bronewski from Germany is running his awesome Be-Cause blog (http://be-cause-blog.com) for a couple of years already. Next to that he also started a while ago with his own leather brand Alexander von Bronewski Manufaktur. With his brand he’s making handmade authentic, mostly, leather goods like bags, belt and other small products. All with the skills from a true craftsman. Made in limited pieces only which makes it very special. In the film here below you will get a glimps of his daily life and work. Well done Alex!
Last August Lennaert Nijgh (founder Benzak Denim Developers – BDD) went to Japan to check out his new production. Lennaert is making jeans on a top level quality, designed in Holland and made in Japan. Only the best of the best denim fabrics and spare parts are used. In the video here below Lennaert shows his love for Japan and why he likes to work with the craftsman in this beloved denim country. Great production road movie Lennaert, well done! Keep up the blue spirit!
Lennaert Nijgh (founder Benzak Denim Developers)