Roy Roger’s Rugged Spring / Summer 2015 Collection

The new Roy Rogers Rugged SS15 range draws inspiration from the biker world of the 40s and 50s. Many of the washes give the garments an almost dirty, dusty look of the travel experience of a motorcyclist. The leather jackets have stripes applied to the sleeves, or are made of black denim with fake oil stains evoking impervious trails by a bike.

The Rugged collection is completed by cotton t-shirts with prints taken from the most historic motorbike clubs, and jackets and shirts in Japanese selvedge fabrics with worn-effect washes. Last but not least, an element that couldn’t be missing from the range: two 70’s style bike helmets engraved with the RR initials of the brand.

To promote the Spring/Summer ’15 collection, Roy Roger’s has made an amazing video with two lumberjacks with their bikes, dressed in the cool Rugged line. Check out the video here below.

To see the current Roy Roger’s Rugged collection, it is available online at:

Meet Antonio di Battista From ‘Blue Blanket Jeans’

This upcoming week I will curate a denim expo with some vintage Levi’s, Lee and Wrangler items from the ’60′s and ’70′s for the new event ‘Amsterdam Denim Days’. The items belongs to denimfriend and collector Antonio di Battista from Italy. Besides a passionated collector he also owns a cool denim brand called Blue Blanket. For those who don’t know this great guy, meet Antonio in the video below. Enjoy!

Denim Boulevard Event in Milan 21-22-23 June 2014

Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.