Denim Boulevard Event in Milan 21-22-23 June 2014

Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.

Benzak Denim Developers – The Original 6 Pocket Jeans by Lennaert Nijgh

Most jeans as we know feature 5 pockets: 2 on the back, 2 on the front and 1 extra at the facing of the right front pocket. This extra front pocket, commonly known as the coin pocket, was used to carry small objects, such as coins, a watch or even nuggets of gold.

Benzak Denim Developers (BDD) by Lennaert Nijgh introduces a standard 6th pocket, a hidden pocket at the facing of the left front pocket, only noticable by the exposed selvedge at the top, just under the waistband. He simply call this: ‘the evolution of a classic.’ Check the new BDD video below.