Founder Lennaert Nijgh of Benzak Denim Developers (BDD) explains the ’10 DETAILS OF A PAIR OF BDD JEANS’ in his latest video. Every pair of BDD jeans is designed and developed with a precise eye for detail. Every construction, stitch and trimming is there for a purpose. In this video Lennaert will guide you through 10 important details of a pair of BDD jeans.
The 10 details are: #1 hidden 6th pocket… #2 coin pocket #3 leather patch #4 waistband #5 back pockets #6 inseam #7 bottom hem #8 inside construction #9 spi & yarn thickness #10 labels, buttons & rivets.
Levi’s Jeans celebrates this year their 100-year anniversary with premium denim fabric manufacturer Cone Mills in White Oak, North Carolina. This partnership is known as ‘The Golden Handshake’. The Levi’s selvedge denim is produced on vintage looms with the signature red stitch signaling craftsmanship. They created special items this year for this celebration and to promote it they made this video here below.
Last October during the second edition of ‘Global Denim Awards’, an event made possible by e3, a jury of international denim experts selected Sartoria Diletto and Italian mill Candiani Denim as the winning collaboration for this year’s Best Collection. A prize of €10.000 went to the designer. Over 750 denim professionals from around the globe were present at the runway show, while eight pair-ups of emerging designers and premier denim mills presented capsule collections at the Zuiveringshal of the Westergasfabriek in Amsterdam. Denim mill Berto Industria Tessile (Italy) won the honorary Best Fabric award, as a recognition for its innovative denim fabrics. Check here the video from the denim blue night!
Last year Marc Nelson Denim team-up with Smooth Ambler to create a whiskey stained denim. Perfect combination. Never saw a denim tanned whiskey pair of jeans before. Really curious how this pair will smell. Enjoy the making of in the video here below.
‘To the river’ is a short film following a group of friends through the hills of Southern Wisconsin. They made a weekend trip with their Context Clothing Store friends. The film gives you a glimpse into a weekend full of joy, fun and being into the beautiful nature. It gives you a perfect view of the outdoor life where they shared stories by the campfire, eat and drink till the next morning. Would be great to see more of this in a XL film version. The film is directed by Emily Julka.
Platform ‘A Continuous Lean’ gives us a look inside the legendary Cone Mills in Greensboro, North Carolina – US. Founder ‘A Continuous Lean’ Michael Williams and filmmaker Dustin Cohen travelled to the legendary denim mill to make this perfect video. Levi’s Jeans and Cone Mills are celebrating this year their 100 years anniversary. They are doing business for 100 years already. Their partnership is also known as ‘The Golden Handshake’. This is the gentleman’s agreement between Cone Mills and Levi Strauss to exclusively manufacture Levi’s Shrink-to-Fit denim. With this video you will get a glimpse into one of the most authentic denim mills.
All about the Levi’s® 501 Original Jean video shows in 1+ minute why this jean is still a classic after all these years. The mother of all jeans! Still one of my favo’s too, especially the 1944 fit with the interesting WW2 story and the classic 1947 fit which is still one of the best fits ever made. American heritage it is.
Alexander von Bronewski from Germany is running his awesome Be-Cause blog (http://be-cause-blog.com) for a couple of years already. Next to that he also started a while ago with his own leather brand Alexander von Bronewski Manufaktur. With his brand he’s making handmade authentic, mostly, leather goods like bags, belt and other small products. All with the skills from a true craftsman. Made in limited pieces only which makes it very special. In the film here below you will get a glimps of his daily life and work. Well done Alex!
Last August Lennaert Nijgh (founder Benzak Denim Developers – BDD) went to Japan to check out his new production. Lennaert is making jeans on a top level quality, designed in Holland and made in Japan. Only the best of the best denim fabrics and spare parts are used. In the video here below Lennaert shows his love for Japan and why he likes to work with the craftsman in this beloved denim country. Great production road movie Lennaert, well done! Keep up the blue spirit!
The Sakol Project is a project to promote a natural indigo dyed fabric from SSAP founder & designer home country, Thailand. Sakol is short from Sakolnakorn, a province in Northeast of Thailand. This northern province in Thailand is best known for it’s indigo blue fabrics. Villagers still use centuries-old weaving and dyeing techniques that continue a long tradition of quality. In the video here below you can see how they do the whole process by hand: spinning, indigo dyeing and weaving. Indigo craftsmanship!
Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973. For me their best line is still the Pepe Jeans Denim Deluxe Miner from 1998. It was a reference to the classic American styles. A couple of years ago Pepe Jeans made a great creative video to show their history. If you haven’t seen it before, check it out. Very cool way of showing your heritage!
Came across an interesting serie of denim production videos hosted on the G-Star YouTube channel. It shows all the different stages from cotton till finishing. Check it out and learn more about the entire production of the denim fabric. Enjoy!
This funny video explains how to wear and use your rigid denim. The video maker used the Atelier LaDurance brand. Coincidence because I posted yesterday the ALD kids jacket and today I bounced into this video. For those how don’t know how to treat your unwashed pair of jeans, here you go!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!