The new Roy Rogers Rugged SS15 range draws inspiration from the biker world of the 40s and 50s. Many of the washes give the garments an almost dirty, dusty look of the travel experience of a motorcyclist. The leather jackets have stripes applied to the sleeves, or are made of black denim with fake oil stains evoking impervious trails by a bike.
The Rugged collection is completed by cotton t-shirts with prints taken from the most historic motorbike clubs, and jackets and shirts in Japanese selvedge fabrics with worn-effect washes. Last but not least, an element that couldn’t be missing from the range: two 70’s style bike helmets engraved with the RR initials of the brand.
To promote the Spring/Summer ’15 collection, Roy Roger’s has made an amazing video with two lumberjacks with their bikes, dressed in the cool Rugged line. Check out the video here below.
To see the current Roy Roger’s Rugged collection, it is available online at: www.sevenbell.com
Relax Sunday. Check the video from the unique natural leather tannery process which is the same as our Butts and Shoulders leather but a different tannery. Authentic like the old days! Enjoy.
Check our natural tanned products here: www.buttsandshoulders.com
Mohsin Sajid, Creative Director of his own jeans brand ENDRIME, gave a special talk on denim history and talked about his own brand ENDRIME at The Gallery Plymouth College of Art in UK. The lecture was filmed and is now ready on Vimeo, so for those who don’t know anything about the history of denim, check out this video! Good job Mohsin! Enjoy.
This upcoming week I will curate a denim expo with some vintage Levi’s, Lee and Wrangler items from the ’60′s and ’70′s for the new event ‘Amsterdam Denim Days’. The items belongs to denimfriend and collector Antonio di Battista from Italy. Besides a passionated collector he also owns a cool denim brand called Blue Blanket. For those who don’t know this great guy, meet Antonio in the video below. Enjoy!
Meyba Sportwear is bringing the ultra summer feeling with their brand new video. The feeling of relax Barcelona is coming along the time the video is running. Looking forward to hang on the boulevard from this great city again. Perfect combination from beach life and the inspiring city. Meyba is giving the perfect summer feeling. Cheers Meyba, well done!
Denim Academy is a training program and online reference dedicated to all aspects of manufacturing and treating denim. The academy is part of the Orta denim manufacturer. Check out the great indigo dyeing video.
Congrats Sven den Hartogh with your first The Stranded Sailors anniversary party. Well done!
Stylesight made a nice video about Mohsin Sajid, founder of the UK based brand Endrime. Endrime is all about details, Mohsin made a jean which is totally different that others. Check it out in the video here below.
Nice video about the authentic process of leather tanning. This is the old school way to get the best quality leather!
Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.