Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.
Most jeans as we know feature 5 pockets: 2 on the back, 2 on the front and 1 extra at the facing of the right front pocket. This extra front pocket, commonly known as the coin pocket, was used to carry small objects, such as coins, a watch or even nuggets of gold.
Benzak Denim Developers (BDD) by Lennaert Nijgh introduces a standard 6th pocket, a hidden pocket at the facing of the left front pocket, only noticable by the exposed selvedge at the top, just under the waistband. He simply call this: ‘the evolution of a classic.’ Check the new BDD video below.
The Tuck Shop crew soaked a Red Cloud R400 denim in a Red Banner paraffin duck tote bag and it proves very well on the water resistant properties. With this video they are not advising you to carry water this way, it is just to prove that water doesn’t seep through. Check it out in the video.
A short documentary on the thought process behind Naked & Famous Denim. The denim doctors Brandon and Bahzad. Enjoy.