Platform ‘A Continuous Lean’ gives us a look inside the legendary Cone Mills in Greensboro, North Carolina – US. Founder ‘A Continuous Lean’ Michael Williams and filmmaker Dustin Cohen travelled to the legendary denim mill to make this perfect video. Levi’s Jeans and Cone Mills are celebrating this year their 100 years anniversary. They are doing business for 100 years already. Their partnership is also known as ‘The Golden Handshake’. This is the gentleman’s agreement between Cone Mills and Levi Strauss to exclusively manufacture Levi’s Shrink-to-Fit denim. With this video you will get a glimpse into one of the most authentic denim mills.
All about the Levi’s® 501 Original Jean video shows in 1+ minute why this jean is still a classic after all these years. The mother of all jeans! Still one of my favo’s too, especially the 1944 fit with the interesting WW2 story and the classic 1947 fit which is still one of the best fits ever made. American heritage it is.
Alexander von Bronewski from Germany is running his awesome Be-Cause blog (http://be-cause-blog.com) for a couple of years already. Next to that he also started a while ago with his own leather brand Alexander von Bronewski Manufaktur. With his brand he’s making handmade authentic, mostly, leather goods like bags, belt and other small products. All with the skills from a true craftsman. Made in limited pieces only which makes it very special. In the film here below you will get a glimps of his daily life and work. Well done Alex!
Last August Lennaert Nijgh (founder Benzak Denim Developers – BDD) went to Japan to check out his new production. Lennaert is making jeans on a top level quality, designed in Holland and made in Japan. Only the best of the best denim fabrics and spare parts are used. In the video here below Lennaert shows his love for Japan and why he likes to work with the craftsman in this beloved denim country. Great production road movie Lennaert, well done! Keep up the blue spirit!
Lennaert Nijgh (founder Benzak Denim Developers)
The Sakol Project is a project to promote a natural indigo dyed fabric from SSAP founder & designer home country, Thailand. Sakol is short from Sakolnakorn, a province in Northeast of Thailand. This northern province in Thailand is best known for it’s indigo blue fabrics. Villagers still use centuries-old weaving and dyeing techniques that continue a long tradition of quality. In the video here below you can see how they do the whole process by hand: spinning, indigo dyeing and weaving. Indigo craftsmanship!
Pepe Jeans London is a denim and casual wear jeans brand established in the Portobello Road area of London in 1973. For me their best line is still the Pepe Jeans Denim Deluxe Miner from 1998. It was a reference to the classic American styles. A couple of years ago Pepe Jeans made a great creative video to show their history. If you haven’t seen it before, check it out. Very cool way of showing your heritage!
Came across an interesting serie of denim production videos hosted on the G-Star YouTube channel. It shows all the different stages from cotton till finishing. Check it out and learn more about the entire production of the denim fabric. Enjoy!
Denim College Part 1: From Cotton to Sliver
Denim College Part 2: From Sliver to Yarn
Denim College Part 3: Dyeing the Warp
Denim College Part 4: Weaving
Denim College Part 5: Fabric Finishing
This funny video explains how to wear and use your rigid denim. The video maker used the Atelier LaDurance brand. Coincidence because I posted yesterday the ALD kids jacket and today I bounced into this video. For those how don’t know how to treat your unwashed pair of jeans, here you go!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
How to wax your favorite bag or jeans with Otterwax? Just check the video from HarbourTown starring Wing Mok, the founder of the brand.
The new Roy Rogers Rugged SS15 range draws inspiration from the biker world of the 40s and 50s. Many of the washes give the garments an almost dirty, dusty look of the travel experience of a motorcyclist. The leather jackets have stripes applied to the sleeves, or are made of black denim with fake oil stains evoking impervious trails by a bike.
The Rugged collection is completed by cotton t-shirts with prints taken from the most historic motorbike clubs, and jackets and shirts in Japanese selvedge fabrics with worn-effect washes. Last but not least, an element that couldn’t be missing from the range: two 70’s style bike helmets engraved with the RR initials of the brand.
To promote the Spring/Summer ’15 collection, Roy Roger’s has made an amazing video with two lumberjacks with their bikes, dressed in the cool Rugged line. Check out the video here below.
To see the current Roy Roger’s Rugged collection, it is available online at: www.sevenbell.com
Relax Sunday. Check the video from the unique natural leather tannery process which is the same as our Butts and Shoulders leather but a different tannery. Authentic like the old days! Enjoy.
Check our natural tanned products here: www.buttsandshoulders.com