This week after the first day of the Kingpins denim fabric fair Tenue de Nîmes is organising an event together with Levi’s Vintage Clothing (LVC) called: The Golden Handshake Celebration. The 100 Year Anniversary of the Golden Handshake is a historic gentlemen’s agreement between Levi Strauss & Co. and Cone Denim Mills.
During the event they also release their latest edition of Journal de Nîmes. The event is this upcoming Wednesday from 19:00-22:00 at Elandsgracht 60 in Amsterdam.
Last Saturday I organised ‘Rambam Denim Days’ Part 3 for Rambam denim store. The store is located in my hometown Eindhoven, the South of Holland. The store is the oldest denim store in town, open since 1974. The denim days is a store event where we show our love for denim and indigo. Every event we ask talents to show their craftsmanship. For this edition we ask ‘Spijkerbrij’ to fill in the shop window with their creative creations, they re-cycle old jeans into new products like bow ties and lampshades. In the store ‘Facing West’ (Lizzie Kroeze) set-up a mini expo with some of her private indigo workwear collection. Lizzie is making great stuff by hand using the old Japanese sashiko technique. Besides showing items she was also repairing old jeans from customers. Next to that we had a good coffee barista in the store making fresh coffee for everyone, guerilla denim show and fine music. Last weekend was also the kick-off from the famous ’Dutch Design Week’ in Eindhoven, so there was plenty to do in the centre of Eindhoven. Up to the next one!
Today I organised for the oldest denim store, Rambam Store, in my hometown Eindhoven (NL) the 3rd edition of the ‘Rambam Denim Days’. The event is also the kick-off of the famous Dutch Design Week in my town. In the store we show traditional sashiko and handmade indigo items by Lizzie Kroeze from Facing West. Lizzie is a very talented girl with a huge passion for U.S. and Japanese workwear. She is showing in a mini expo some of her private items which she customized with her authentic skills. Come and drop by to meet her in person in Eindhoven – NL. See you there!
A lot of people like vintage clothing nowadays. Most of those fanatics knows of Bobby Garnett. For those who have never heard about this legend, here’s Bobby from Boston! Bobby has an extremely cool vintage store filled with the most beautiful suits, army stuff, boots, dresses, sport items, workwear and jeans. You name it, he has it! A lot of famous clothing designers are shopping at Bobby’s to buy inspiration items to create their new collections. Also stylists from movies are regular clients at Bobby’s to score suits for new upcoming movies. Meet Bobby from Boston here below in the two short docu’s.
The Amsterdam brand Denham is growing very fast. Bigger collections, bigger accounts and more own retail stores. Yes, they are doing it really good. Very impressive if you have in mind that the brand is still pretty young. Their latest store was opened last Friday in Düsseldorf – Germany. Great to see that their business is doing it very well outside of Holland too! For the opening the master of Denham, Jason Denham himself, was there to do the official opening as always. Congrats Jason and crew with this new adventure!
In the South of Holland there’s a very nice new lifestyle store called M-Perception. The store owner Martijn Van Bergenhenegouwen created a new retail concept. He combined his two passions, clothing and flowers. Next to that he’s selling books, footwear and cool lifestyle products. Of course he’s also selling some denim brands like Edwin Jeans, Kings of Indigo (KOI), Butcher of Blue (the brand from Bob Rijnders / Best of Brands), etc. A true one of a kind store in the middle of the characteristic centre of Maastricht. If you’re in the neighborhood, visit this store, it’s worth it! Good luck Martijn and great that you will start selling our Butts and Shoulders brand!
Developed for the oldest denim store, Rambam, in Eindhoven (the South of Holland) a trucker cap. Rambam is selling jeans, and back in the days also vinyl records, since 1974. They carry a wide range of cool denim brands like, Nudie, Denham, Lee, Levi’s, G-star, PME, etc. They are located in the main shopping street in down town centre. For the trucker cap we developed a new logo which is embroidered on patches for the caps. The caps are available in 4 different colours and made in limited quantities. Perfect for the summer! Check them out in their store.
Last Monday I was honoured to give 4 denim masterclasses at the yearly Score festival. The Score is the biggest Dutch denim chain store with 120 stores. The stores are located in Holland, Belgium and Germany. Besides that they develop their own label, Chasin’ which is expanding very quick outside of Holland. Every year they organise a special big event for all their employees to give them more insight into the new upcoming collection and to celebrate their huge success. All the brands that they carry were represented to show their latest collections. Next to that there were a lot of other cool things happening to make it a real festival. During the festival I gave 4 denim masterclasses to the 600 employees. The goal was to give them more insight in denim in general. Told them the authentic denim history, all the ins and outs about denim and of course the new denim developments like the stretch and jogg pants qualities. It’s really great to see how Score organised such a big and unique festival at a beautiful location in a big park in the centre of Arnhem. Super nice to be part of it! Thanks for joining my denim masterclasses. Till the next one!
Yesterday I visited one of the finest denim stores in Holland, Country House Authentic in Rotterdam. CH is founded in 1981 by Harry Polderman. He was one of the first stores in Holland which started with premium denim and denim in general. In those 34 years he has had several different store locations and he’s now active with this store (check also his other store at Kareldoormanstraat 344 – Rotterdam) on the new upcoming shopping area. His store is filled with the most beautiful brands like Denham Jeans, Stone Island, Indigo People, Filson, Red Wing, Pike Brothers, Dukes, CP Company, etc. And from now on he also stocks our Butts and Shoulders brand. We made a nice pop-up in his window where we are showing the magical ageing process of our natural vegetable tanned leather. Of course all of our virgin top line products are now available at Country House at the Meent 70a. If you’re going to Rotterdam, please stop by at this nice authentic store and have a nice chat with Harry. Thank you very much for your support, great to see our brand in your great store! Till soon!
Yesterday I visited the great store Kings & Queens in Antwerp – BE. The store is owned by Hans Bollen who’s a really cool guy with an authentic passion for clothing and craftsmanship in general. The store is filled with amazing brands like Eat Dust, Pike Brothers, Deus, Armox Lux, K.O.I., Dickies, Grenson and many more. In the back of the store there’s a Red Wing shop-in-shop. So lot’s of cool stuff! I am very proud that Hans will stock our Butts and Shoulders brand from next September. If you’re planning a city trip to Antwerp or a Holiday, visit this distinctive store. You won’t be disappointed. See you soon Hans!
King & Queens store in Antwerp (Belgium) is organising a Pike Brothers day. During the day you can see the full Pike Brothers collection, check out denim clinics, drink free beers, listen to good music and of course they will give some free give a ways. The founder of the German Pike Brothers brand, Fabian Jedlitschka, will be there as well. He can tell you everything about his brand, why he started and what’s coming up in the future. All in all a good event to notice in your agenda. Cheers!
Yesterday the very successful brand Denham Jeans opened their first stand-alone store in Antwerp – Belgium. The store is based in the Lombardenvest 32. To open the store in Antwerp was a natural next step because of the international fashion and design heritage from this beautiful city. The 65 square meters store carry selections from the men and women collection. The main focus are the 5-pockets. The store has a uniform Denham look and feel, they combined old vs new. But as always they put some specials elements in it. The counter looks extremely cool which is made from American yard-sticks. Over all is the store a warm welcome for the city which could use some blue denim power. Congrats and good luck Denham family with this new milestone!
The Bakery Store in Reusel, the South of Holland, is a new denim store, and something special, an one of a kind. Last Wednesday they opened their doors for the first time and I went their to see this new retail concept by myself. The cool thing about this store is that it’s located in an old bakery. They made everything, in all details, original to a real bakery from back in the days. The authentic look and the sweet smell from fresh bread and homemade cookies gives you a special feeling when you enter the store. In the front you can buy the original The Bakery bread and there’s also space to sit and relax with a cup of coffee. They even serve cold Vedett beers. The denim collection is a mix with heritage, or related, brands like Denham, Red Wing, Clarks, Nudie Jeans, Deus, Kings of Indigo, Indigo People, Edwin, Pig & Hen. The more commercial brands are Diesel, Replay, Scotch, Drykorn, Minimum, etc. The good thing about this store is that they perfectly combine experience with products. This togehter made that it’s more than only a store, it’s a great hang-out to meet people as well. Good luck denim bakers!
Eat Dust made a collaboration with Stance socks and the official launch was this weekend at Kings & Queens store in Antwerp – BE. The collab came out really nice. They organised an event to celebrate this special partnership. As always they did it in style; beer, music and good people! Check the pics of the event here below and also the great video! Congrats guys!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
The Vintage Showroom is an extremely cool store in the centre of London – UK. Besides the store they also have a showroom loaded with the most rare and cool vintage denim, hunting and sport items. In their book ‘Vintage Menswear’ which came out in 2012 published by Laurence King (same Publisher as Denim Dudes from Amy Leverton) they showed the highlights from their private collection. In this video you can see the space loaded with their treasures.
Last weekend Vif Jeans store in Rijssen – NL organised their 2nd edition of ‘Dry Denim Day’. Of course the day was all about blue denim, denim lectures and unique blue stories but they also showed craftsmanship in general. To make the day complete they organised authentic music, cold beers and fresh burgers from the winter BBQ. Below some pics of the blue denim people!
Today we built our Butts and Shoulders pop-up shop in one of the most beautiful stores in Holland, Westside Den Bosch. The kick-off is tomorrow, would be great to see you. We will serve you some cold Beerze Beers!
Yesterday I built the denim expo at the Lois Denim store in Eindhoven for the upcoming Dutch Design Week. The DDW is a design week where you can check on hundreds locations the most innovative and cool stuff. The denim expo in the store is also part of this event. The expo will display some highlights from the Jean School Amsterdam students and some original vintage Lois Jeans items from the ’70′s. These vintage items are owned by the Spanish Lois family but came over for special occasion. Besides the expo Mike van der Zanden, also student on the Jean School and founder from Dyemond Goods label, will show his craftsmanship in the weekends in the store. The DDW will start today till next weekend. Check it out if you are in the neighbourhood. Have a good weekend!