In the South of Holland there’s a very nice new lifestyle store called M-Perception. The store owner Martijn Van Bergenhenegouwen created a new retail concept. He combined his two passions, clothing and flowers. Next to that he’s selling books, footwear and cool lifestyle products. Of course he’s also selling some denim brands like Edwin Jeans, Kings of Indigo (KOI), Butcher of Blue (the brand from Bob Rijnders / Best of Brands), etc. A true one of a kind store in the middle of the characteristic centre of Maastricht. If you’re in the neighborhood, visit this store, it’s worth it! Good luck Martijn and great that you will start selling our Butts and Shoulders brand!
Developed for the oldest denim store, Rambam, in Eindhoven (the South of Holland) a trucker cap. Rambam is selling jeans, and back in the days also vinyl records, since 1974. They carry a wide range of cool denim brands like, Nudie, Denham, Lee, Levi’s, G-star, PME, etc. They are located in the main shopping street in down town centre. For the trucker cap we developed a new logo which is embroidered on patches for the caps. The caps are available in 4 different colours and made in limited quantities. Perfect for the summer! Check them out in their store.
The new logo
The trucker caps
Last Monday I was honoured to give 4 denim masterclasses at the yearly Score festival. The Score is the biggest Dutch denim chain store with 120 stores. The stores are located in Holland, Belgium and Germany. Besides that they develop their own label, Chasin’ which is expanding very quick outside of Holland. Every year they organise a special big event for all their employees to give them more insight into the new upcoming collection and to celebrate their huge success. All the brands that they carry were represented to show their latest collections. Next to that there were a lot of other cool things happening to make it a real festival. During the festival I gave 4 denim masterclasses to the 600 employees. The goal was to give them more insight in denim in general. Told them the authentic denim history, all the ins and outs about denim and of course the new denim developments like the stretch and jogg pants qualities. It’s really great to see how Score organised such a big and unique festival at a beautiful location in a big park in the centre of Arnhem. Super nice to be part of it! Thanks for joining my denim masterclasses. Till the next one!
Yesterday I visited one of the finest denim stores in Holland, Country House Authentic in Rotterdam. CH is founded in 1981 by Harry Polderman. He was one of the first stores in Holland which started with premium denim and denim in general. In those 34 years he has had several different store locations and he’s now active with this store (check also his other store at Kareldoormanstraat 344 – Rotterdam) on the new upcoming shopping area. His store is filled with the most beautiful brands like Denham Jeans, Stone Island, Indigo People, Filson, Red Wing, Pike Brothers, Dukes, CP Company, etc. And from now on he also stocks our Butts and Shoulders brand. We made a nice pop-up in his window where we are showing the magical ageing process of our natural vegetable tanned leather. Of course all of our virgin top line products are now available at Country House at the Meent 70a. If you’re going to Rotterdam, please stop by at this nice authentic store and have a nice chat with Harry. Thank you very much for your support, great to see our brand in your great store! Till soon!
Yesterday I visited the great store Kings & Queens in Antwerp – BE. The store is owned by Hans Bollen who’s a really cool guy with an authentic passion for clothing and craftsmanship in general. The store is filled with amazing brands like Eat Dust, Pike Brothers, Deus, Armox Lux, K.O.I., Dickies, Grenson and many more. In the back of the store there’s a Red Wing shop-in-shop. So lot’s of cool stuff! I am very proud that Hans will stock our Butts and Shoulders brand from next September. If you’re planning a city trip to Antwerp or a Holiday, visit this distinctive store. You won’t be disappointed. See you soon Hans!
King & Queens store in Antwerp (Belgium) is organising a Pike Brothers day. During the day you can see the full Pike Brothers collection, check out denim clinics, drink free beers, listen to good music and of course they will give some free give a ways. The founder of the German Pike Brothers brand, Fabian Jedlitschka, will be there as well. He can tell you everything about his brand, why he started and what’s coming up in the future. All in all a good event to notice in your agenda. Cheers!
Yesterday the very successful brand Denham Jeans opened their first stand-alone store in Antwerp – Belgium. The store is based in the Lombardenvest 32. To open the store in Antwerp was a natural next step because of the international fashion and design heritage from this beautiful city. The 65 square meters store carry selections from the men and women collection. The main focus are the 5-pockets. The store has a uniform Denham look and feel, they combined old vs new. But as always they put some specials elements in it. The counter looks extremely cool which is made from American yard-sticks. Over all is the store a warm welcome for the city which could use some blue denim power. Congrats and good luck Denham family with this new milestone!
The Bakery Store in Reusel, the South of Holland, is a new denim store, and something special, an one of a kind. Last Wednesday they opened their doors for the first time and I went their to see this new retail concept by myself. The cool thing about this store is that it’s located in an old bakery. They made everything, in all details, original to a real bakery from back in the days. The authentic look and the sweet smell from fresh bread and homemade cookies gives you a special feeling when you enter the store. In the front you can buy the original The Bakery bread and there’s also space to sit and relax with a cup of coffee. They even serve cold Vedett beers. The denim collection is a mix with heritage, or related, brands like Denham, Red Wing, Clarks, Nudie Jeans, Deus, Kings of Indigo, Indigo People, Edwin, Pig & Hen. The more commercial brands are Diesel, Replay, Scotch, Drykorn, Minimum, etc. The good thing about this store is that they perfectly combine experience with products. This togehter made that it’s more than only a store, it’s a great hang-out to meet people as well. Good luck denim bakers!
Eat Dust made a collaboration with Stance socks and the official launch was this weekend at Kings & Queens store in Antwerp – BE. The collab came out really nice. They organised an event to celebrate this special partnership. As always they did it in style; beer, music and good people! Check the pics of the event here below and also the great video! Congrats guys!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
The Vintage Showroom is an extremely cool store in the centre of London – UK. Besides the store they also have a showroom loaded with the most rare and cool vintage denim, hunting and sport items. In their book ‘Vintage Menswear’ which came out in 2012 published by Laurence King (same Publisher as Denim Dudes from Amy Leverton) they showed the highlights from their private collection. In this video you can see the space loaded with their treasures.
Last weekend Vif Jeans store in Rijssen – NL organised their 2nd edition of ‘Dry Denim Day’. Of course the day was all about blue denim, denim lectures and unique blue stories but they also showed craftsmanship in general. To make the day complete they organised authentic music, cold beers and fresh burgers from the winter BBQ. Below some pics of the blue denim people!
Pics by Dick Ruumpol
Yesterday I built the denim expo at the Lois Denim store in Eindhoven for the upcoming Dutch Design Week. The DDW is a design week where you can check on hundreds locations the most innovative and cool stuff. The denim expo in the store is also part of this event. The expo will display some highlights from the Jean School Amsterdam students and some original vintage Lois Jeans items from the ’70′s. These vintage items are owned by the Spanish Lois family but came over for special occasion. Besides the expo Mike van der Zanden, also student on the Jean School and founder from Dyemond Goods label, will show his craftsmanship in the weekends in the store. The DDW will start today till next weekend. Check it out if you are in the neighbourhood. Have a good weekend!
Last Friday I went to Dusseldorf – Germany to visit Uwe and Stefanie from the great store Uwe van Afferden. They are also the publisher from the cool The Heritage Post magazine. From now on they will sell our Butts and Shoulders Worker and Travel Bag. I am very proud to be in this store as they have one of the best clothing stores, full of unique and authentic stuff. A true candy store for everyone who’s interest in high quality clothing, footwear and accessories. It was great to see you both again and good luck with the sales of our bags. Keep in touch!
Last weekend I organised the ‘Denim City Hang-Out’ for the Dutch denim store Rambam as part of the Fashion Weekend in Eindhoven – NL. The ‘Denim City Hang-Out’ was held in the middle of the centre where we used an old ship container as the base to built a small blue world. In the container we had a mini Lee denim expo with private items from the Dutch Lee Jeans sales guy Pol Houtkamp. He has some amazing faded and worn-out items in his private collection. One of the highlights was his 23oz jean which he worn about 2 years and a jean worn by a fisherman. You also got the chance to win a pair of Lee Jeans by striking a blue pose in front of the camera. Lee also did a great performance during the day with a group of active dansers inspired by their campaign ‘Move your Lee’. In the front of the container we made a repair corner with Nudie Jeans. Craftsman Gio from the Jean School Amsterdam gave the jeans a second life. On the roof we had some various dj’s playing some authentic rock & roll music and you could drink some cold Vedett beers and eat some fresh burgers from De Burger place. All in all a nice blue day. Thanks everybody for your support!
Special thanks to:
Online department store Warenmagazijn stock true authentic products. All the products are selected carefully and must haves. If you are looking for great products for your home, clothes, boots or books, they have it all. Recently they added another amazing workwear brand from France, Le Laboureur. Le Laboureur is world famous of their blue jackets also worn by a lot of winegrowers. On Ebay there is a huge run on their vintage worn-out ones. I really like the patched and faded examples. They combine perfect with your raw denim! Check out the site from Warenmagazijn and discover all their treasures, especially their new, more than 50 years old brand from France, Le Laboureur. Below some highlights.
Available here: http://warenmagazijn.nl