Yesterday the very successful brand Denham Jeans opened their first stand-alone store in Antwerp – Belgium. The store is based in the Lombardenvest 32. To open the store in Antwerp was a natural next step because of the international fashion and design heritage from this beautiful city. The 65 square meters store carry selections from the men and women collection. The main focus are the 5-pockets. The store has a uniform Denham look and feel, they combined old vs new. But as always they put some specials elements in it. The counter looks extremely cool which is made from American yard-sticks. Over all is the store a warm welcome for the city which could use some blue denim power. Congrats and good luck Denham family with this new milestone!
The Bakery Store in Reusel, the South of Holland, is a new denim store, and something special, an one of a kind. Last Wednesday they opened their doors for the first time and I went their to see this new retail concept by myself. The cool thing about this store is that it’s located in an old bakery. They made everything, in all details, original to a real bakery from back in the days. The authentic look and the sweet smell from fresh bread and homemade cookies gives you a special feeling when you enter the store. In the front you can buy the original The Bakery bread and there’s also space to sit and relax with a cup of coffee. They even serve cold Vedett beers. The denim collection is a mix with heritage, or related, brands like Denham, Red Wing, Clarks, Nudie Jeans, Deus, Kings of Indigo, Indigo People, Edwin, Pig & Hen. The more commercial brands are Diesel, Replay, Scotch, Drykorn, Minimum, etc. The good thing about this store is that they perfectly combine experience with products. This togehter made that it’s more than only a store, it’s a great hang-out to meet people as well. Good luck denim bakers!
Eat Dust made a collaboration with Stance socks and the official launch was this weekend at Kings & Queens store in Antwerp – BE. The collab came out really nice. They organised an event to celebrate this special partnership. As always they did it in style; beer, music and good people! Check the pics of the event here below and also the great video! Congrats guys!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
The Vintage Showroom is an extremely cool store in the centre of London – UK. Besides the store they also have a showroom loaded with the most rare and cool vintage denim, hunting and sport items. In their book ‘Vintage Menswear’ which came out in 2012 published by Laurence King (same Publisher as Denim Dudes from Amy Leverton) they showed the highlights from their private collection. In this video you can see the space loaded with their treasures.
Last weekend Vif Jeans store in Rijssen – NL organised their 2nd edition of ‘Dry Denim Day’. Of course the day was all about blue denim, denim lectures and unique blue stories but they also showed craftsmanship in general. To make the day complete they organised authentic music, cold beers and fresh burgers from the winter BBQ. Below some pics of the blue denim people!
Pics by Dick Ruumpol
Yesterday I built the denim expo at the Lois Denim store in Eindhoven for the upcoming Dutch Design Week. The DDW is a design week where you can check on hundreds locations the most innovative and cool stuff. The denim expo in the store is also part of this event. The expo will display some highlights from the Jean School Amsterdam students and some original vintage Lois Jeans items from the ’70′s. These vintage items are owned by the Spanish Lois family but came over for special occasion. Besides the expo Mike van der Zanden, also student on the Jean School and founder from Dyemond Goods label, will show his craftsmanship in the weekends in the store. The DDW will start today till next weekend. Check it out if you are in the neighbourhood. Have a good weekend!
Last Friday I went to Dusseldorf – Germany to visit Uwe and Stefanie from the great store Uwe van Afferden. They are also the publisher from the cool The Heritage Post magazine. From now on they will sell our Butts and Shoulders Worker and Travel Bag. I am very proud to be in this store as they have one of the best clothing stores, full of unique and authentic stuff. A true candy store for everyone who’s interest in high quality clothing, footwear and accessories. It was great to see you both again and good luck with the sales of our bags. Keep in touch!
Last weekend I organised the ‘Denim City Hang-Out’ for the Dutch denim store Rambam as part of the Fashion Weekend in Eindhoven – NL. The ‘Denim City Hang-Out’ was held in the middle of the centre where we used an old ship container as the base to built a small blue world. In the container we had a mini Lee denim expo with private items from the Dutch Lee Jeans sales guy Pol Houtkamp. He has some amazing faded and worn-out items in his private collection. One of the highlights was his 23oz jean which he worn about 2 years and a jean worn by a fisherman. You also got the chance to win a pair of Lee Jeans by striking a blue pose in front of the camera. Lee also did a great performance during the day with a group of active dansers inspired by their campaign ‘Move your Lee’. In the front of the container we made a repair corner with Nudie Jeans. Craftsman Gio from the Jean School Amsterdam gave the jeans a second life. On the roof we had some various dj’s playing some authentic rock & roll music and you could drink some cold Vedett beers and eat some fresh burgers from De Burger place. All in all a nice blue day. Thanks everybody for your support!
Special thanks to:
Online department store Warenmagazijn stock true authentic products. All the products are selected carefully and must haves. If you are looking for great products for your home, clothes, boots or books, they have it all. Recently they added another amazing workwear brand from France, Le Laboureur. Le Laboureur is world famous of their blue jackets also worn by a lot of winegrowers. On Ebay there is a huge run on their vintage worn-out ones. I really like the patched and faded examples. They combine perfect with your raw denim! Check out the site from Warenmagazijn and discover all their treasures, especially their new, more than 50 years old brand from France, Le Laboureur. Below some highlights.
Available here: http://warenmagazijn.nl
Denham Jeans has opened the brand’s first stand-alone shop in Germany located in the heart of Berlin Mitte in collaboration with The Blue Yard curated by Karl-Heinz Muller. The new 125 sqm location is home to Denham’s full range premium 5-pocket denim as well as the label’s seasonal ready-to-wear collections. The opening from the store was during the fashion week in Berlin this week. Great new step for Denham Jeans, congrats guys!
Dutch denim store Baretta from The Hague (NL) are celebrating their 3rd anniversary this weekend. To celebrate this they made a special limited edition, 75 pairs only, collab jean together with denim brand Naked & Famous from Canada and Dutch artist Pieter Ceizer. The jean is made from 13,75oz Japanse lefthand selvage. Pieter designed a nice leather patch made from natural vegetable tanned leather wich will age nicely over time and he also did the graphics for the authentic pocket flasher. If you want to get your hands on one of these pairs, be quick! Big congrats guys with this great collab and ofcourse with this milestone! Bravo!
Last weekend Vif Jeans Store (Rijssen) organised a trip with customers and friends to the Kustom Kulture Forever bikers event in Germany. To start the trip they organised a breakfast in their store, and after that they jumped on their bikes to make the roadtrip to KKF. They made a nice video to give you more insight into their weekend full of bikes, beer and burgers. Enjoy.
Received some nice pics from this great worn-out Eat Dust jean from my buddy Wouter Reimert who’s working at Vif Jeans store (www.vifjeans.nl) in Rijssen, NL. The jean is from a store customer which gave the jean a hard treatment for 15 months. Let the pics speak for themself. Looking forward how the jean looks after 24 months!
- Owner: Tim Segers from Holland
- Brand: Eat Dust, fit 73. 13,25oz double ring Japanese indigo blue selvage denim
- Age: 15 months
- Treatment: One wash
Send your worn-out denim project to: email@example.com
Last week when I was in Düsseldorf, Germany, to visit the GDS footwear fair I also went to the Uwe van Afferden store. Unfortunately Uwe or Stefanie weren’t there at the moment, but damn what a great store! It’s a candy store for people who also like their self published magazine The Heritage Post. Fully loaded with the best brands, vintage furniture and nice rare objects. This is how an authentic store looks like, big bravo Uwe and hope to see you next time. Guess this will be at the summer edition of the Bread & Butter fair in Berlin. Keep up the good work!