Roy Roger’s, the iconic brand that has made Italian denim history since 1952, launches the Spring-Summer 2015 campaign which takes place in the evocative setting of the Whyte Hotel in Brooklyn, NY. The new campaign features the 22-years old Australian model Bambi Northwood-Blyth (IMG Milan) and the Danish Victor Nylander (Elite Milan), former face of Dior Homme and Versace amongst others.
The campaign, seen trough the eye of the photographer Philip Gay (2DM Management) focuses on a concept of new elegance, taking a timeless fabric as denim to a new level of coolness, with an ultra-feminine twist and a relaxed and easy feeling. The idea of a contemporary denim comes to light trough the urban background of the Whyte Hotel that expresses the understated chicness of this collection, composed by high quality raw materials and Made in Italy pieces, revealing a grown-up feel. Check below some sneak images of their latest campaign.
Hope to see you soon again man! Cheers!
Check his great My Freedamn books here: www.myfreedamn.com
Photographed by Hunter Barnes
Very nice photography from a man called Bill Gentle. He started in June 2008 and began to photograph friends and people that he would meet around his home in Brooklyn, NY. Bill wanted to record interesting people, show their style, and check out what trends were developing. Capture the ways in which people adapt to the cultural influences around them. Inspiring pictures, below a selection. Check out his website for yourself! Keep on going Bill!
Pic by Jerome de Lint: www.jeromedelint.com
New denim photography project by Michael van Hal (Ouwe Paparazzi). As Michael likes the inspiring photographers The Sartorialist, Backyard Bill and the Streetsnaps from Hypebeast he came up with the idea to make a photoshoot based on denim. With the help of Dave Edwards (owner Mister Ed and former Levi’s colleague from Michael) the first issue of a to be continued project is a fact. The photos are shot in the harbor city Rotterdam (NL). Great project, looking forward to the next one!