I came acorss this nice Levi’s Jeans documentary. The docu shows the total story about the legendary U.S. denim brand. And it shows some of the oldest pairs from their archive. It’s a kind of an ode to the mother of all jeans. The proud of America. From miners to a fashion item. They end the docu with a great line: ”There will be always blue jeans”. Relax and enjoy! Viva Levi Strauss!
Edwin Jeans made a great movie to show on a different ‘art way’ the beauty of the production process to make a pair of jeans from cotton till jeans. The movie is influenced by the liquid light shows of the 1960′s avant garde music scene and the pioneering special effects work of Douglas Trumbull. The ’Blue Movie’ is simply an allegorical ode to Indigofera Tinctoria and the colour which embodies and defines the Edwin Jeans brand. Experimentally shots using indigo suspended in various solutions and a variety of camera and lens configurations. Very nice work guys! Check the movie here below.
Interesting interview with one of the denim legends Francois Girbaud and founder of the Kingpins denim fabric fair Andrew Olah. In the interview Francois is talking about jeans, indigo, the production but the most important is his vision on future production, new methods of making vintage washings, save water and use more new techniques like laser and ozon. Check it out it’s really interesting and the future. The future of denim will be more sustainable. Enjoy!
One of the latest and the most innovative collaborations in the denim industry is this one with Levi’s Jeans and Google. They are developing a new denim fabric with smart technology woven into the fabric. With this fabric you can control your phone. This is a really innovatory project! Welcome to Project Jacquard.
The after movie of the Blueprint event which was part of the Amsterdam Denim Days last April. The video is made by Team Peter Stigter. Enjoy! See you next year.
Meet my denim friend Antonio di Battista from Italy. Antonio is a denim designer and denim collector. His collection is an extremely huge and rare with over 3.000 original vintage pieces. Besides that he also has his own denim brand called Blue Blanket (www.blueblanketjeans.com). Check out the video where he explains more about his denim expo which was part of Denim Boulevard 2014 in Milan – Italy. Hope to see you soon again Antonio!
Meet Liam Maher – Design director of Denham the jeanmaker brand. From humble beginnings as a window designer to his legendary position as design director. Liam Maher shares his inspirational tale in this beautiful portrait about his life and design philosophy. Made by The Stranded Sailors in collaboration with Vates. Well done guys!
Sarva is a Swedish brand which is specialised in functional outdoor and made in Sweden jeans. Sami people are nomads, spending 365 days a year outdoors. To do that you need proper equipment that can withstand hard conditions and extreme weather. With this in mind they created Sarva – Functional outdoor. Wind and waterproof garments that keep you both warm and dry and at the same time looks good. They have been working very close with their family and relatives with these products to get everything right: details, function and durability.
In the late 70′s all Swedish factories had to close down due to cheaper competition overseas. Sarva found one small factory that has kept their machines and knowledge from the glory days of Swedish textile production. So now they can offer you jeans that is manufactured in their home country. Check here below the making of a pair of Sarva selvage jeans.
Mr Porter made a video about The Denim Lab from Levi’s Jeans in San Francisco. They visited the jean master Mr Jonathan Cheung, senior vice president of design at the 162 year old U.S.A. brand. In the denim lab the latest Levi’s creation was born, the re-make of the classic 501 called the 501 CT. CT stands for Customized Tapered, and that is what the new fit does, it has the authentic old school 501 block and tapered narrow legs. Check out in the video the ultimate denim experience lab. It’s a true small denim heaven factory for every denim designer. Thanks Mr Porter (www.mrporter.com) for giving us an insight in the laboratory of the worlds oldest denim brand. Enjoy!
Ru is a new denim label started in early 2014, and is based in Amsterdam. A while ago they went to Porto – Portugal to visit their denim factory. They made a great video to give us an impression of what we can expect from their new collection called: Chapter Amsterdam. Keep an eye on Ru Denim. Nice video Ruann da Silva!
Just back from 4 great days in Amsterdam: Kingpins show and Blueprint event. Will post later some updates with the highlights of both events. In the meantime here’s a short impression of the Blueprint event. It was great to see you all! Till the next one.
Yesterday evening after the Kingpins fair in Amsterdam Denham Jeans organised a special evening to launch their long awaited follow up on their Cannes Award winning viral sensation ‘Denham Psycho’. Their new explicit remake is ‘The Jeanmaker’. Watch it here online! Congrats Denham crew with this brilliant master piece!
Companion Denim is a brand faithful to the values of quality, durability, honesty, respect for the environment, and to the aesthetics of clean and minimal subtelty. Straight to the core of denim pureness. Each pair of jeans is designed and handcrafted with the most attention to detail and an obsessively manicured confection.
All the Companion jeans are made in Barcelona – Spain with the finest selvedge denim coming from an accurate selection of qualities from the best mills, mostly from Japan, USA and Italy. The jeans are artisanally crafted with a selection of the best sewing machines for making denim. Using a mix of both modern and classic vintage machines which made the jeans of the old. Some of those machines are even 100 years old and make a beautiful and highly durable stitching. Check out the making of a pair of jeans in the movie here below.
Dutch denim brand Kings of Indigo is doing it very good last seasons with expanding their business. Their top products are made on old school small shuttle looms. They use only the very best organic and recycled selvage fabrics from Italy and Japan for the Kings of Shuttle loom premium range. The selvage fabrics are slowly woven on authentic shuttle loom machines with a narrow width of 29’’ for the best quality. The machines are slightly trembling, resulting in an uneveness in the fabric which makes each piece an one of a kind and thus extra special. Check the cool brand and the video of the production process here below. Keep an eye on this Dutch blue denim pride!
‘In Search of Blue Gold’ is a great documentary made by RedBull tv. In the docu they followed David White from Ragtop – London on a trip to Colorado in search for the ultimate rare and old pair of jeans. David is a well known respected denim expert which operated under the name Ragtop. He’s standing on the vintage market in London and he also runs his own vintage shop where he’s selling the most beautiful denim and related items. In this docu he’s visiting another denim expert, Brit Eaton, in Colorado. Brit is one of the biggest denim collectors in the business and has an extremely impressive big collection. They are both so passionate about the blue gold that they joined forces for this trip in search for the ultimate pair of blue gold. In the first part of the docu David is going to old barns together with Brit, they even made a great score, and in the second part David is climbing into an old silver mine which dates from 1890. This is where it’s all about if you’re sharing the passion about the blue denim gold. Check the well made docu in the link. The pics below are screen shots, so they aren’t totally sharp, but will get you in the mood. Enjoy!
Watch the docu here on RedBull tv;
Most of the people who are into denim have a weakness for Levi’s Jeans. They are the ‘mother of the jeans’. But these two guys Wanda and Kabelo from Johannesburg are two really die hard fans of the American brand. In the video they speak about their love for the blue gold and their passion of finding vintage and rare pieces. Great to see the dedication of these two dudes. Meet the two hunters in the video!
Great video about the good life in Italy! Check out the product placements in the video from the many authentic brands, nice list!
Kuro is a Japanese denim brand launched in 2010. The name of the brand Kuro means black in Japanese. The word black represents darkness and loneliness with an image of mystery and great strength. For Japanese people, black also reminds them of beautiful hair. The Japanese have achieved a widespread reputation for the finest craftsmanship in the industry of denim. Kuro made a great production video to show all the stages of making a fine pair of jeans. Enjoy.