ISKO is one of the leading denim mills in the industry. They are creating 250 million meters of fabric per year and their portfolio includes more than 25.000 products. A very progressive company with a lot of denim innovation. Two weeks ago ISKO organised an event together with Swedish Fashion Council called: ‘The Future of Denim’. At ‘The Future of Denim’ topics such as denim wash, stretch and future consumption were discussed with a focus on technical innovations. Today’s denim consumer demands information about garment purchased, and also, denim companies are increasingly taking more and more responsibility in achieving ‘Circular Economy’ and responsible products.
During the innovation day ISKO unveiled six articles from the ISKO EARTH FIT collection that received the prestigious Nordic Swan Ecolabel certificate recently. Next to that they had some denim speakers on the event: denim expert Adriano Goldschmied (Godfather of the denim industry), Mike Schragger (Founder of Sustainable Fashion Academy), Marco Lucietti (Global Marketing Director of SANKO/ISKO™ division), Kutay Saritosun and Ebru Ozkucuk Guler (ISKO™ Corporate Social Responsibility) and Anita Winsnes (Managing Director Nordic Swan Ecolabel).
Below a recap of the ISKO X Swedish Fashion Council denim event in Stockholm.
Again new denim videos are made by denim expert Amy Leverton, known of her street-style denim inspiration book ‘Denim Dudes’ with 80 blue influencers in the denim industry. Check the videos out here below. Keep it up Amy!
Brian Awitan, Sales and Branding Professional. Shot at The Reef, Los Angeles.
Caitlin Driscoll, vintage dealer. Shot at The Reef, Los Angeles.
Dylan Sadler, wholesale buyer, shot at The Reef, Los Angeles.
Abe Voytek of Dixon Rand, shot at The Reef, Los Angeles.
Katherine Kin of Frances Caine, shot at The Reef, Downtown Los Angeles.
Michael Paradise of The Stronghold in Venice, shot at The Reef, Downtown Los Angeles.
Check also the two previous posts with some of the coolest denim persons;
Lee Jeans makes always a very strong collection with their Lee 101 line. With this line they refer to the past with a focus on craftsmanship, workwear and authenticity. For Spring Summer 2016 they created the Lee 101 Worker Chino. The worker chino is made of 10oz Jelt denim which is developed in the ’60′s by Kuroki in Okayama – Japan. The 10oz fabric is made with vintage treats and a ‘secret’ weft to create a special mixed effect. Great style!
The Baretta denim store in The Hague – NL has moved since this week to their new place at the Prinsestraat. They also recently opened their second store ‘Uptown’ in the same street. The Baretta store is a true denim heaven filled with the most cool denim brands. The guys are always on point and very active, they know how to handle with retail. Congrats guys and good luck with this new milestone!
This upcoming February Vol. 8 of the ‘Inspiration Event’ will take place in L.A. The Inspiration event is an initiative from Rin Tanaka. Rin started publishing his ‘My Freedamn’ books back in 2003. This book collection contains the American highlights in clothing; denim, sports, workwear, army, streetwear, etc. All true must haves and some of the editions are already very hard to find. The ‘Inspiration’ event is a kind of tradeshow, event and fleamarket, all in one. But the core is meeting like minded people who has interest in American vintage apparel manufactured from the 1900′s – 1980′s. It’s all about vintage fashions and accessories from boutique and corporate American and Japanese companies, surf and skate exhibitors, plus artists and artisans, hot-rods, antiques, records and audio equipement, as well as live music. Below an impression video from Vol. 6 which was also in L.A. as Vol. 7 was organised in New York. Good luck with the organisation with this upcoming event Rin!
One of my latest vintage treasures for my private denim collection is this original vintage Levi’s Big E Jeans jacket from the early ’60′s. I have a true weakness for old customized denim jackets. Especially if they are original Levi’s. This model, the 557XX also known as the Type 3, is the most famous denim jacket. Also the most copied model by many other brands. This particular jacket has some great details which refer that it’s from the early ’60′s when this model was introduced by Levi’s (the model was launched in 1962). The key details are: Big E Red Tab, single stitched closure, two tone stitching on the shoulders, sign in the neck from the big label (more common by Big E Type 3 jackets are the smaller labels which are made later in the ’60′s), yellow stitching under the flap from the pocket (later models shows black stitching), and the button stamp is 0 (Levi’s used the single digit stamps first, later they changed it into three digits like 524, 525, 526, etc.). The previous owner stitched a nice palm tree on the back of the jacket which gives you the perfect hippy feeling. The cuffs from the sleeves are covered with new denim as they are totally worn-out. All in all nice addition in my large Levi’s Big E jacket collection. Aloha!
Candiani Denim was established in 1938 in a tiny town near Milano – Italy and is a family-run company ever since. In more than 75 years of experience in making high-end denim fabrics, for only the best of the best denim brands, they were the first creators of premium fabrics in Europe. The Candiani company believes in the importance of Made in Italy, Sustainability and Innovation, values that are deeply woven into each of their fabric. Get an insight in the Candiani company in their short movie ‘Blue is Blue’. Enjoy!
Pike Brothers is coming with some great t-shirts for this summer. All army inspired shirts with a classic fit made of high standards in Portugal. Always curious how they make these kind of shirts? Check out the production video here below.
Last week Celia Geraedts, from Blue Print Amsterdam, was so kind to dip two of my Long John t-shirts in natural indigo. One Long John x Pike Brothers collab shirt and one original LJ anchor shirt. Celia is a wel known dyeing specialist and knows how to handle with natural indigo. She made one shirt more lighter blue and the other one dark blue. The results are extremly nice! The dark blue shirt has a red print and is still visible through the indigo. Both shirts are one of a kind and are made for my private collection. The pictures below show the magical process of indigo, you see that the shirts first came out with a nice green colour and changed into blue by the time the shirts got in contact with oxygen. That’s how this authentic way of colouring works! And that’s why they also speak about blue gold.
Until the end of this month Blue Print has a shop loaded with rare indigo items between the Spuistraat and Nieuwezijds Voorburgwal in Amsterdam. And they organise indigo dye workshops too! Check it out fast as the workshops are very popular. Many thanks Celia for dipping the shirts in beautiful blue colours and success this upcoming month!
These are the original shirts The magical indigo dyeing process
Last weekend I saw this Levi’s Jeans stool at FrabiekNL in Waalwijk (Holland). FabriekNL is the best place in Holland to find the most rare vintage furnitures. They couldn’t tell anything about this item, but I think Levi’s developed these as a marketing tool for their shops. The stool is inspired by the one which farmers always use for milking their cows. It’s made in England in The Rake Factory. If someone has more info about this please send me an email to: email@example.com
Blue Blood asked 40 denim heads to take part of the Give Blood campaign by wearing dry goods denim for seven months without washing them. After 7 months they will get the 40 jeans back and will wash and repair them during the laundry event. The jeans will be for sale in the BB stores. In December 2013 they will donate all the profit to International Committee of the Red Cross. Very good campaign! I received also a fresh pair, so let’s go!
It is time for some holiday, time to relax before all the fashion fairs are going to start. LONG JOHN will be at the Bread & Butter Berlin and Modefabriek Amsterdam. More info about our participation on the fairs later. See you guys there!
In the upcoming weeks I will update the blog, but not every day…Cheers!