‘Blue Archives’ Denim Expo At Dutch Fashion Fair Modefabriek Amsterdam

A few weeks ago I curated the ‘Blue Archives’ denim expo at the Dutch fashion fair Modefabriek in Amsterdam. The organisation of the fair asked me if I could select some of the best items from the Swiss Jeansmuseum, which is owned by Ruedi Karrer. Ruedi is really a great guy, every time I met him during the fairs in Berlin, we always have a nice chat, mostly about denim. He’s also one of the most passionated guys in the industry as it comes to the fading process of denim. Collecting more than 35 years his collection contains over 12.000 items! Especially the green cast items are his personal favourites. For this expo I selected items from the past (Big 3), Levi’s Big E, Lee (Storm) Rider and Wrangler Blue Bell, but also newer brands (New Ones) to show the influences from back in the days. The items were displayed in really nice wooden frames which made them a piece of art. For every item I made a short text to give the people some info about the details, the history and the great stories behind every spot or damage. The total line up was 20 meters, which was quite impressive, and it was the first time that these items were shown in Holland.

It was really a nice project to work on, so Modefabriek you can count me in for next edition! Below an impression of the expo. Enjoy!

Ruedi Karrer (Owner Swiss Jeansmuseum)


Friends at Capsule & Bread and Butter Fair Berlin Summer 2013

Remco van der Velden & Etienne Dekkers, Ontour Clothing

Tony Tonnaer, K.O.I. (Kings Of Indigo) Jeans 

Rob Driessen & Katsu Manabe, Japan Blue & Momotaro Jeans Tony, Scarti-Lab ClothingBen Fokkema, Amsterdenim Jeans Ruedi Karrer, Swiss Jeansmuseum

Fred Bschaden, agent Germany Red Wing, Filson, Nigel Cabourn, etc. 

Guido Biondi, Roy Roger’s & Antonio di Battista, Blue Blanket Jeans

Uwe van Afferden, The Heritage Post magazine

Mike Hodis, The Rising Sun Jeans

    Klas Erixon, Pace Jeans

John Spoel & Fabian Jedlitschka, Pike Brothers Jeans

‘Blue Archives’ Denim Expo at Modefabriek Amsterdam

I am working on a nice denim expo called ‘Blue Archives’ which is part of the Dutch fashion fair Modefabriek this upcoming weekend in Amsterdam. The expo contains some amazing pieces from the Swiss Jeansmuseum which is owned by fading expert Ruedi Karrer. Ruedi is collecting more than 35 years the best worn-out and rare denim items. His collection is really huge, more than 12.000 pieces. It goes from the early fifties till now, so an amazing variety of brands, fabrics and worn items. The ‘Blue Archives’ expo is a selection of his best pieces and for the first time they will be shown in Holland. Ruedi will be there as well and is always in for a good denim chat. So all denimheads go to Amsterdam this upcoming Sunday and Monday to see these rare treasures. It’s situated in the Blueprint hall where all the better denim brands are showing their new Spring Summer 2014 collection. Below some teaser pics to get you in the mood. See you there!


Report From Dutch Fashion Fair Modefabriek Amsterdam Blueprint Area

Joost Bohnen from Lee Jeans;

Pol Houtkamp from Lee Jeans;Atelier la Durance;

Bob Rijnders from Best of Brands (BOB) store in Hoogland (NL);

Red Wing Shoes crew Amsterdam;Matthijs van Meurs from Red Wing Shoes;

Jean School Amsterdam;

Alex Jaspers (Scotch&Soda denim) and John Spoel, agent from Alpha Industries;

Elza and Joost from Atelier de L’armee;

Jan den Hartogh (writer Denimhunters blog) and Sven Signe den Hartogh from De Rode Winkel store;

See you soon guys!