Thanks everyone for visiting our Butts and Shoulders booth during the fashion fair Modefabriek Amsterdam. It was great to hear all those enthusiastic reactions! Till the next one.
About ten days ago the great bookmaker Rin Tanaka from his famous vintage clothing books ‘My Freedamn’ organised his 5th trade show with the theme ‘But I like it’ in L.A. California. Below some images from Rin with friends on the fair. Hope to see you soon again my friend. Cheers!
Preparing our ‘Butts and Shoulders’ pop-up store at the Modefabriek fashion fair in Amsterdam.
It was nice to meet you Mike, keep up the good work with your great brand!
A few weeks ago I curated the ‘Blue Archives’ denim expo at the Dutch fashion fair Modefabriek in Amsterdam. The organisation of the fair asked me if I could select some of the best items from the Swiss Jeansmuseum, which is owned by Ruedi Karrer. Ruedi is really a great guy, every time I met him during the fairs in Berlin, we always have a nice chat, mostly about denim. He’s also one of the most passionated guys in the industry as it comes to the fading process of denim. Collecting more than 35 years his collection contains over 12.000 items! Especially the green cast items are his personal favourites. For this expo I selected items from the past (Big 3), Levi’s Big E, Lee (Storm) Rider and Wrangler Blue Bell, but also newer brands (New Ones) to show the influences from back in the days. The items were displayed in really nice wooden frames which made them a piece of art. For every item I made a short text to give the people some info about the details, the history and the great stories behind every spot or damage. The total line up was 20 meters, which was quite impressive, and it was the first time that these items were shown in Holland.
It was really a nice project to work on, so Modefabriek you can count me in for next edition! Below an impression of the expo. Enjoy!
I am working on a nice denim expo called ‘Blue Archives’ which is part of the Dutch fashion fair Modefabriek this upcoming weekend in Amsterdam. The expo contains some amazing pieces from the Swiss Jeansmuseum which is owned by fading expert Ruedi Karrer. Ruedi is collecting more than 35 years the best worn-out and rare denim items. His collection is really huge, more than 12.000 pieces. It goes from the early fifties till now, so an amazing variety of brands, fabrics and worn items. The ‘Blue Archives’ expo is a selection of his best pieces and for the first time they will be shown in Holland. Ruedi will be there as well and is always in for a good denim chat. So all denimheads go to Amsterdam this upcoming Sunday and Monday to see these rare treasures. It’s situated in the Blueprint hall where all the better denim brands are showing their new Spring Summer 2014 collection. Below some teaser pics to get you in the mood. See you there!