Two weeks ago during the Blueprint Event in Amsterdam (part of the Amsterdam Denim Days) the second edition of the Denim Market was a fact. This time the outdoor market was located at the entrance of the event in an old school greenhouse. On the Denim Market you could spot the newest and coolest denim products; clothing, accessories, vintage, footwear, jeans, etc. The exhibitors were Concrete Matter, Butcher’s Vintage Shop (from Butcher of Blue), Pig & Hen, Kurt’s, Blue Days Footwear, DenimLab, Spijkerbrij, Deadstock Resurrection, Liza Witte, Misc, Witloft and more. The vibe was very inspiring! Looking forward to see the next edition! Check below some snapshots.
During the Amsterdam Denim Days I organised a denim expo. For this expo I used the private collection from denim designer Jason Denham. Jason is the founder of the Amsterdam based Denham brand and has an extremely huge and rare collection. Jason collected the items within his long career where he travelled a lot to the U.S.A. and Japan for inspiration. One of his best items were displayed to show the visitors of the Blueprint event a bit of his collection. The Blueprint event was a big success, so can’t wait till next year for #3. Below some highlights. Thanks for your support Jason!
Pepe Jeans - Model Minor. The 1st selvedge jean he ever designed in 1996.
Levi’s 501 Big E from 1970. The smallest jean in his collection and his daughters 1st vintage selvedge jean, Waist 18 Lenght 12.
Amish denim jacket from circa ’30′s – ’40′s. Handmade in U.S.A. Covered “plain
button” closures associated with the religious modesty of Amish culture.
Evis Jean. His ultimate tear and repair reference jean.
French fireman jacket from the ’40′s. Beautiful condition Hydron French uniform piece.
The American Brand from the ’30′s. 10oz work pant. His favorite patched up work pant.
Indigo Kendo gloves from the ’70′s. Indigo dyed Martial arts indigo fighting gloves.
Head Light Overalls from the ’50′s.
Levi’s 501 Big E. Rare 1940’s burn out repairs and grafted leg.
Big Yank shirt from the ’40′s.
Indigo Boro kimono from Japan. Circa 1890. Early twentieth I century boro, or ‘ragged’ patched and mended work garb, used by farmers, lumberman and fisherman and itinerant workers in Japan. Made of indigo dyed cotton.
Levi’s 501 Big E from the ’60′s. The biggest jean in his collection, Waist 76 Length 45.
Since last week the denim industry has a new denim mill. The official kick-off from this new handmade selvage denim fabric took place at the Kingpins fair in Amsterdam. The fabric is totally made by hand, handspun and handwoven, which is pretty rare. I am very exited about this new fabric as I work as a consultant for them. The Kingpins fair was the moment that all the buyers, designers and media saw this unique and traditional made fabric for the very first time. The fabrics are all made by hand in India. The threads are dyed with natural indigo and woven on old authentic wooden shuttle looms. The result is the best of the best with beautiful indigo colours. True heaven for every denimhead. One of the best parts is that the selvage is made with real silver and gold which come from old Indian sarees. The kick-off was a huge success!
The first Seven Senses collections contains are variety of several different shades of blue. Even a green fabric was added to the collection. The different types of blue depends how often the threads got in contact with the indigo. To promote the fabrics on a right way we asked two successful denim designers to make a piece of the first light coloured fabric. The collaborated designers are Paul Kruize (Paul Kruize Jeans) from Holland and Mohsin Sajid (Endrime) from the UK. Paul made a great jacket and Mohsin an amazing pair of jeans. Both made of heavy woven fabric which is uncommon in the denim industry. The result shows something new and fresh. Below the booth from Seven Senses at the Kingspins fair and the two promotional items. Keep an eye on this revolutionary denim fabric! Congrats with the launch Seven Senses crew!
The jacket made by denim designer Paul Kruize
The jacket made by denim designer Mohsin Sajid
This week I will be in Amsterdam for the Amsterdam Denim Days. The first stop was the Kingpins denim fabric fair for 2 days and then 2 days Blueprint. For the Blueprint event I worked this time for the Denim Market and curated a denim expo with private items from the English denim designer Jason Denham – founder of the Denham brand. So no updates the upcoming days, but I guess I will meet a lot of indigo heads live on the events. It’s time to catch up with friends and talk about our blue denim passion.
To give you a sneak of what you can expect from the very cool denim expo here’s an old patched and repaired pants from The American Brand from the 1930′s. This pant is one of Jason’s favorite patched up work pants from his huge and rare archive. Hope to see you all at Blueprint Amsterdam!
Check the complete program of Amsterdam Denim Days here:
Yesterday I went to first edition of the new tradeshow The Low Show at the Westergasfabriek in Amsterdam – NL. It was the last day of the three days event. The ingredients of this new event were perfect; great location, super list of exhibitors, the display furniture were amazing and the catering was more than perfect! When I entered the fair it was like coming home. Cosy and relax vibe, the music wasn’t too loud and I was surrounded by like minded people who share the same passion for authenticity. All the exhibitors were brands with craftsmanship and only made from the best materials. It was all about storytelling products. Founder Kenneth Jaworski did something different and something new. Great new initiative with a lot of potential for the future. Much respect for this first big step. Looking forward to the 2nd edition! Keep it up guys.
Founder Kenneth Jaworski on the right
This February there will be something really new and cool going to happen in Amsterdam – NL. It will be the kick-off of the first edition of a new trade show, called The Low Show. This initiative is founded by Kenneth Jaworski. Kenneth is not new in the business, he’s a well known and informed nice authentic guy who had the idea to start something different. In daily life he develops interior and design concepts. In his own words he describes his new project as; ”The Low Show is based around mens clothing and accessory brands that embody history, authenticity and quality and appreciate the importance of storytelling. These brands reference the past, but also look firmly to the future. This is just as much about where brands have been as where they are going. It is, most importantly, a show for today”. The brand list shows some really interesting and established clothing brands. Looking forward to this one. The show will start on the 16th till the 18th of February on the Westergasfabriek area. Good luck Kenneth with all the preperations for the first edition. See u there!
The participating brands
More info about it here: www.facebook.com/thelowshow
Tomorrow and Monday we are participating on the Dutch fashion fair Modefabriek in Amsterdam – NL with our leather brand Butts and Shoulders. We have a booth in the denim hall Blueprint. During the trade show we are showing our mini expo: Virgin meets Worn. From every item we made so far we are showing a new one (Virgin) and an old used item (Worn). It’s very cool to see the difference of the ageing process from our natural vegetable tanned leather. Would be great to show it in real live to you. See u there!
This upcoming weekend I will organise the 2nd edition of the ‘Blueprint Denim Tour’ during the Dutch fashion fair Modefabriek in Amsterdam. During the tour I will introduce denim retailers to the exhibitors of the Blueprint part of the fair, show them the denim highlights and what’s happening for Fall Winter ’15. There are a few spaces left for retailers on the Sunday and Monday. Come and enjoy! Check for more info here below and send your request to: email@example.com
(sorry Dutch language only)
Selvage denim just won’t quit in the future. That’s no surprise as this is the classic way of making denim fabric. This movie shows how the exhibitors at the Kingpins fabric fair in Los Angeles took selvage to great new levels for F/W 2015. Corduroy, cool blends, deep gorgeous shades of indigo, and even stretch selvage. For me personally I only prefer the classic raw selvage, but great to see the new possibilities. Check it. By the way, the Kingpins show is coming to Amsterdam again on October the 29th and 30th. See you there!
Thanks everyone for visiting our Butts and Shoulders booth during the fashion fair Modefabriek Amsterdam. It was great to hear all those enthusiastic reactions! Till the next one.
About ten days ago the great bookmaker Rin Tanaka from his famous vintage clothing books ‘My Freedamn’ organised his 5th trade show with the theme ‘But I like it’ in L.A. California. Below some images from Rin with friends on the fair. Hope to see you soon again my friend. Cheers!
Preparing our ‘Butts and Shoulders’ pop-up store at the Modefabriek fashion fair in Amsterdam.
It was nice to meet you Mike, keep up the good work with your great brand!
A few weeks ago I curated the ‘Blue Archives’ denim expo at the Dutch fashion fair Modefabriek in Amsterdam. The organisation of the fair asked me if I could select some of the best items from the Swiss Jeansmuseum, which is owned by Ruedi Karrer. Ruedi is really a great guy, every time I met him during the fairs in Berlin, we always have a nice chat, mostly about denim. He’s also one of the most passionated guys in the industry as it comes to the fading process of denim. Collecting more than 35 years his collection contains over 12.000 items! Especially the green cast items are his personal favourites. For this expo I selected items from the past (Big 3), Levi’s Big E, Lee (Storm) Rider and Wrangler Blue Bell, but also newer brands (New Ones) to show the influences from back in the days. The items were displayed in really nice wooden frames which made them a piece of art. For every item I made a short text to give the people some info about the details, the history and the great stories behind every spot or damage. The total line up was 20 meters, which was quite impressive, and it was the first time that these items were shown in Holland.
It was really a nice project to work on, so Modefabriek you can count me in for next edition! Below an impression of the expo. Enjoy!