Last weekend denim brand Amsterdenim did again their great denim tanning event, this time at Cosmic Cowboys Store in Amsterdam – NL. Ben Fokkema (founder of Amsterdenim) developed a really cool idea to make the first tanned denim. It’s the same process as they used back in the days to make sailing sails more durable. It’s such a great idea to make a link with denim and this old technique. The perfect combination to promote denim and Amsterdam. Always so nice to see how Ben is so active to establish his brand in an original way. Check below some pics of the event and don’t forget to check out his brand. Till soon Ben!
Next week the second edition of Kingpins denim fabirc show in Amsterdam will be held for the second time. With this 2nd edition there’s something special on the 29th of October, the Global Denim Awards. The Global Denim Awards is an innovative initiative, six of the world’s premier denim mills with six emerging designers. Its aim is to connect talent and industry to create a directional platform for the future of denim design, innovation, sustainability and craftsmanship.
Six emerging designers from all over the world were selected and paired with one of six premier and progressive denim mills each. They were given the opportunity to visit their designated mill to develop an in-depth understanding of fibre, fabric, wash and denim development. Armed with these new skills as well as their mill’s best fabrications, each designer then developed a capsule collection of five total looks, including treatments and washes, which will be presented on the runway on 29 October.
The collections will be judged by a panel of international denim experts based on the merits of the design and the innovative nature of the denim fabrications. The winning designer will be awarded €10,000 and have his/her winning designs displayed at the Kingpins shows in Amsterdam, New York, Los Angeles, Hong Kong and at the Amsterdam Denim Days 2015.
The concept for Global Denim Awards was developed by HTNK, the Amsterdam-based fashion recruitment and consultancy firm, in collaboration with the Kingpins Show. Global Denim Awards by e3 will feature the latest and greatest fabrics by Candiani Denim, Royo Textile, ITV Denim, Bossa, Orta Anadolu and Prosperity Textile.
Looking forward to see the developed denim collections. And ofcourse the 2nd edition of Kingpins Amsterdam. See you there!
More info about the awards here;
Yesterday I built the denim expo at the Lois Denim store in Eindhoven for the upcoming Dutch Design Week. The DDW is a design week where you can check on hundreds locations the most innovative and cool stuff. The denim expo in the store is also part of this event. The expo will display some highlights from the Jean School Amsterdam students and some original vintage Lois Jeans items from the ’70′s. These vintage items are owned by the Spanish Lois family but came over for special occasion. Besides the expo Mike van der Zanden, also student on the Jean School and founder from Dyemond Goods label, will show his craftsmanship in the weekends in the store. The DDW will start today till next weekend. Check it out if you are in the neighbourhood. Have a good weekend!
We teamed up with authentic Beerze Beer brand from Vessem (NL) for this special collaboration. The best of both worlds come together in two fine limited edition products: a leather apron and a beer bottle opener. The apron is handnumbered and made from natural vegetable tanned leather which will age very nice within time. It’s 100% made in Holland. The opener also contains our natural leather and the opener itself is made in Portugal.
To celebrate our Beerze Beer collab we will organise a special event during the Dutch Design Week in Eindhoven (NL) at the town coffee roasters: Stadsbranderij Eindhoven. The location is a beautiful authentic warehouse in the middle of the centre. Of course you can taste the unique Beerze Beer and see our handmade collaboration products. Besides that we will provide you with live music, soulfoul dj’s and unique fingerfood.
When? Friday the 24th of October from 17.00 till 24.00. Where? Bergstraat 14a – Eindhoven. Hope to see you there! Cheers.
Yesterday I visited the Jean School in Amsterdam because I had an interesting meeting with Mira Copini, who’s the main responsible of this study. Three years ago I did one of the first guest lectures for them on the openings day of this education. It was great to see yesterday that my ‘Worn-Out Projects’ expo, an expo which I did for the Dutch fashion fair Modefabriek some years ago, is still doing his job on the Jean School as inspiration for the students. Thanks again for the great meeting Mira, till soon!
Check the previous Worn-Out Projects expo post here;
Selvage denim just won’t quit in the future. That’s no surprise as this is the classic way of making denim fabric. This movie shows how the exhibitors at the Kingpins fabric fair in Los Angeles took selvage to great new levels for F/W 2015. Corduroy, cool blends, deep gorgeous shades of indigo, and even stretch selvage. For me personally I only prefer the classic raw selvage, but great to see the new possibilities. Check it. By the way, the Kingpins show is coming to Amsterdam again on October the 29th and 30th. See you there!
Last weekend I organised the ‘Denim City Hang-Out’ for the Dutch denim store Rambam as part of the Fashion Weekend in Eindhoven – NL. The ‘Denim City Hang-Out’ was held in the middle of the centre where we used an old ship container as the base to built a small blue world. In the container we had a mini Lee denim expo with private items from the Dutch Lee Jeans sales guy Pol Houtkamp. He has some amazing faded and worn-out items in his private collection. One of the highlights was his 23oz jean which he worn about 2 years and a jean worn by a fisherman. You also got the chance to win a pair of Lee Jeans by striking a blue pose in front of the camera. Lee also did a great performance during the day with a group of active dansers inspired by their campaign ‘Move your Lee’. In the front of the container we made a repair corner with Nudie Jeans. Craftsman Gio from the Jean School Amsterdam gave the jeans a second life. On the roof we had some various dj’s playing some authentic rock & roll music and you could drink some cold Vedett beers and eat some fresh burgers from De Burger place. All in all a nice blue day. Thanks everybody for your support!
Special thanks to:
A couple of weeks ago Red Wing Shoes launched their first Red Wing Post. It’s loaded with great stories, history and boots highlights. Get your free copy at one of the RW stores.
Last June the second edition of Denim Boulevard was held in Milan -Italy. Also this year the program was amazing: ‘Mood denim boulevard’ by Matt Hind and Nick Clements – Men’s File, museum ‘My Archive’ by Antonio Di Battista, book presentation ‘Details’ – A life with denim by Piero Turk, ‘Product Chain’ by Berto Industria Tessile, ‘Focus accessories’ by Spring ’85 and ’Focus finishings’ by Martelli Lavorazioni Tessili and Wash Italia. Check the video here below for an impression.
Just back from two great days at the Modefabriek, Dutch fashion fair in Amsterdam. I organised a ‘Blueprint Denim Tour’ for retailers to show them all the ins and outs from the blue denim exhibitors in the Blueprint area. Every brand could show some highlights from their latest collection and shared some interesting blue stories. It was a nice ride! Bravo to the Modefabriek crew for the set-up from this edition, nice job. Below my Long John advertising in the Modefabriek fair catalogue.
Come and visit us this weekend at our ‘Butts and Shoulders’ booth at the Dutch fashion fair Modefabriek and check out our new fresh products. See you there!
Yesterday was the kick-off of the second edition of the ‘Denim Boulevard’ event in Milan (Italy). Also this year the program is amazing: ‘Mood denim boulevard’ by Matt Hind and Nick Clements – Men’s File, museum ‘My Archive’ by Antonio Di Battista, book presentation ‘Details’ – A life with denim by Piero Turk, ‘Product Chain’ by Berto Industria Tessile, ‘Focus accessories’ by Spring ’85 and ’Focus finishings’ by Martelli Lavorazioni Tessili and Wash Italia. Mix these highlights with fine music, cold beers and dedicated denim people and you will have the perfect event! The event is running till Monday. Below some sneak pics with Antonio di Battista (Blue Blanket Jeans).
This upcoming weekend the prison is open again in Leeuwarden (NL) for the rock and roll festival ‘Jailbreak’. Three days filled with the best music, the best tattoo artists and the best art. Mix these three ingredients with good people, cold beers and fresh food and there it is, Jailbreak Festival. Check for an impressions the video from the 2012 edition. Enjoy.
Yesterday Emiel Gerardu & Wing Mok organised for the second time The Denim Run in Eindhoven, NL. They started this event because of two important aspects in their lives: denim and cycling. Also for this edition the very inspiring Strijp-S location was used to start the denim tour through the city. After the tour there was a nice bbq, beers and some fine music. Great to see so many denim fanatics together on this sunny Sunday. Well done Emiel & Wing. Nice to support this great event, onto the next one, Cheers!
Last weekend Vif Jeans Store (Rijssen) organised a trip with customers and friends to the Kustom Kulture Forever bikers event in Germany. To start the trip they organised a breakfast in their store, and after that they jumped on their bikes to make the roadtrip to KKF. They made a nice video to give you more insight into their weekend full of bikes, beer and burgers. Enjoy.