Last weekend I organised the ‘Denim City Hang-Out’ for the Dutch denim store Rambam as part of the Fashion Weekend in Eindhoven – NL. The ‘Denim City Hang-Out’ was held in the middle of the centre where we used an old ship container as the base to built a small blue world. In the container we had a mini Lee denim expo with private items from the Dutch Lee Jeans sales guy Pol Houtkamp. He has some amazing faded and worn-out items in his private collection. One of the highlights was his 23oz jean which he worn about 2 years and a jean worn by a fisherman. You also got the chance to win a pair of Lee Jeans by striking a blue pose in front of the camera. Lee also did a great performance during the day with a group of active dansers inspired by their campaign ‘Move your Lee’. In the front of the container we made a repair corner with Nudie Jeans. Craftsman Gio from the Jean School Amsterdam gave the jeans a second life. On the roof we had some various dj’s playing some authentic rock & roll music and you could drink some cold Vedett beers and eat some fresh burgers from De Burger place. All in all a nice blue day. Thanks everybody for your support!
Special thanks to:
www.nudiejeans.com - http://eu.lee.com - www.de-burger.nl
A couple of weeks ago Red Wing Shoes launched their first Red Wing Post. It’s loaded with great stories, history and boots highlights. Get your free copy at one of the RW stores.
Last June the second edition of Denim Boulevard was held in Milan -Italy. Also this year the program was amazing: ‘Mood denim boulevard’ by Matt Hind and Nick Clements – Men’s File, museum ‘My Archive’ by Antonio Di Battista, book presentation ‘Details’ – A life with denim by Piero Turk, ‘Product Chain’ by Berto Industria Tessile, ‘Focus accessories’ by Spring ’85 and ’Focus finishings’ by Martelli Lavorazioni Tessili and Wash Italia. Check the video here below for an impression.
Always good to see Swiss denim freak Ruedi Karrer. Ruedi has a really large denim collection, almost 12.000 items. His biggest love is raw denim and especially green cast fabrics. Great that you were at Modefabriek Amsterdam. Till next time!
Just back from two great days at the Modefabriek, Dutch fashion fair in Amsterdam. I organised a ‘Blueprint Denim Tour’ for retailers to show them all the ins and outs from the blue denim exhibitors in the Blueprint area. Every brand could show some highlights from their latest collection and shared some interesting blue stories. It was a nice ride! Bravo to the Modefabriek crew for the set-up from this edition, nice job. Below my Long John advertising in the Modefabriek fair catalogue.
Come and visit us this weekend at our ‘Butts and Shoulders’ booth at the Dutch fashion fair Modefabriek and check out our new fresh products. See you there!
Yesterday was the kick-off of the second edition of the ‘Denim Boulevard’ event in Milan (Italy). Also this year the program is amazing: ‘Mood denim boulevard’ by Matt Hind and Nick Clements – Men’s File, museum ‘My Archive’ by Antonio Di Battista, book presentation ‘Details’ – A life with denim by Piero Turk, ‘Product Chain’ by Berto Industria Tessile, ‘Focus accessories’ by Spring ’85 and ’Focus finishings’ by Martelli Lavorazioni Tessili and Wash Italia. Mix these highlights with fine music, cold beers and dedicated denim people and you will have the perfect event! The event is running till Monday. Below some sneak pics with Antonio di Battista (Blue Blanket Jeans).
This upcoming weekend the prison is open again in Leeuwarden (NL) for the rock and roll festival ‘Jailbreak’. Three days filled with the best music, the best tattoo artists and the best art. Mix these three ingredients with good people, cold beers and fresh food and there it is, Jailbreak Festival. Check for an impressions the video from the 2012 edition. Enjoy.
Last weekend Vif Jeans Store (Rijssen) organised a trip with customers and friends to the Kustom Kulture Forever bikers event in Germany. To start the trip they organised a breakfast in their store, and after that they jumped on their bikes to make the roadtrip to KKF. They made a nice video to give you more insight into their weekend full of bikes, beer and burgers. Enjoy.
www.vifjeans.nl & www.kustom-kulture-forever.com
Another main event and part of the ‘Amsterdam Denim Days’ was Blueprint. Blueprint is normally the denim part of the Dutch fashion fair Modefabriek, but now they launched the first consumer editon. During the event a lot of denim brands like K.O.I., Denham, G-star, Pepe, Nudie, Scotch, etc. were there to present themselves on a new and special way. They didn’t showed their collection but did something different, something new like an indigo dipping workshop, denim expo, photo booth, etc. and HTNK had their nice shop with a lot of great Dutch treasures; Benzak Denim, Tulp Jeans, Indigo People, Toile de Chine, The Denim Run and many more…Outside on the Westergas terrain there was a nice denim flea market. One of my personal highlights was the boro textile exhibition by Facing West and Miles Johnson (Levi’s XX headdesigner). Really beautiful pieces, all with an interesting story. A lot of denimheads came to show their love for the blue gold. I also curate a great expo with vintage jeans from the ’60 and ’70 era from the archive of my denim friend Antonio di Battista (Blue Blanket Jeans). Tomorrow I will make a special update about this. But for now, check the cool blue vibe of the first editon of Blueprint! Bravo for the organisation, well done!
Last week the ‘Amsterdam Denim Days’ were held for the first time. One of the major events was the Kingpins show from the U.S. Kingpins is a denim fabric show which started in 2004. The best weaving mills, washing plants and manufacturers of denim from Japan, China, Italy, Turkey, Egypt, Pakistan, Thailand, Spain and Mexico were there on this debut Amsterdam edition. Ofcourse the famous companies as Orta, Kurabo, Candiani and laundries as Martelli from Italy were represented. Besides suppliers HTNK, Jeans school and AMFI were there to show their latest projects. ’Below an impressions of the beautiful event location on the Westergas area. Big props to Andrew Olah (founder of Kingpins) for your hospitality!
Today I worked at the denim expo for the ‘Amsterdam Denim Days’ event which will start tomorrow. The denim expo will show some selected items from the private archive from Antonio di Battista (Blue Blanket Jeans) from Italy. The vintage items are for Sale! Below some sneak peak pics from the expo for this first edition of this denim event. Hope to see you tomorrow and Saturday!