The Kings Of Indigo (K.O.I.) denim brand hooked up with the craft students from Jean School in Amsterdam. Together they will do a denim tour through four big cities in Holland: The Hague, Amsterdam, Rotterdam and Eindhoven. They will repair old and worn-out denims at the luxury warehouse De Bijenkorf in those cities. Besides repairing they will also show the new K.O.I. spring/summer collection. The kick-off is this weekend in The Hague. See you guys when you are in my hometown, Eindhoven.
Blue Print Amsterdam is a studio where they invent & experiment with long forgotten handmade printing & dying techniques. Blueprint treasures bygone knowledge and uses the discoveries to create contemporary products, design concepts and to give workshops. Blue Print was set up by Celia Geraedts, a graphic artist & brand identity designer who combines many handmade techniques in her designs. Celia has a special love relation with indigo dyed materials. She applies her creative approach to collections for Levi’s, Denham, Tommy Hilfiger & Esprit Denim (a.o.).
This upcoming month they will open a store (only open in March and April) loaded with rare indigo items between the Spuistraat and Nieuwezijds Voorburgwal in Amsterdam. Besides that they also start organising several indigo workshops, so you learn all the ins and outs about the magical plant Indigofera. Check their site for all the exact workshop dates.
About ten days ago the great bookmaker Rin Tanaka from his famous vintage clothing books ‘My Freedamn’ organised his 5th trade show with the theme ‘But I like it’ in L.A. California. Below some images from Rin with friends on the fair. Hope to see you soon again my friend. Cheers!
Preparing our ‘Butts and Shoulders’ pop-up store at the Modefabriek fashion fair in Amsterdam.
Yesterday I went to the ‘Jeans Meeting’ from the Grivec Brothers, Marcel and Roger Grivec, from the great Jeanspaleis store in Kerkrade (NL). This meeting was part of the running branding expo from Boy Bastiaens at Centre Ceramique in Maastricht (the South of Holland). Boy is the branding expert who did amazing projects like Atelier laDurance, Pepe Jeans, Denim Demon, 14oz Store logo, Gapstar and many more…He’s also responsible for the branding from the Grivec brothers blue slogan: ‘Dry till you die’.
Marcel and Roger were asked if they could tell about their blue passion and story from the famous blue jeans, and especially about the magical dry denims. As always they did this with a lot of passion, fun and humor, so it was really nice to see these twin brothers speaking about this. They kicked-off with some denim history and after that they really came alive to promote their slogan ‘Dry till you die’. The brothers brought a part of their private blue collection to show the fully booked Centre Ceramique all the ins and outs about raw denim. I really enjoyed the meeting, you guys did a good job to spread the blue word. It was good to see you again and ‘Dry till you die’.
The great Rin Tanaka (original from Japan) will organise his 5th volume of his Inspiration Event this upcoming February in L.A. California. The theme is But, I like it! Sounds good. As from the first edition of his self published books My Freedamn in 2003 I was immediatly a fan of his work. In my opinion his books are one the best available in the market. Nowadays true collector items. Thanks for your invitation Rin! Always nice to hear from you. Keep up the good work.
New denim brand Amsterdenim, founded by Ben Fokkema, came with a brilliant idea months ago to make the first tanned denim jeans. Back in the days they did the same with sailing sails to make them more durable. They dipped the sails in a heated big bucket with water and crunched bark from an oak-tree. The sails got a brown tan, this procedure we call tanning. Profession wise it’s a tannery. Normally a cotton sail would last a 1.5 year and a tanned sail will last 20 years. As you probably know the first dungaree was made from sail or tent canvas. This is the connection with the past. Amsterdenim was the first with the tanned denim.
Last Saturday Ben had the great idea to do this tanning procedure at Vif Jeans in Rijssen, one of the first retailers with the Amsterdenim collection. You could bring your own denim to give it a nice tanning. Below some really great photos from the event taken by Dick Ruumpol.
This upcoming Sunday the very successful branding specialist Boy Bastiaens will kick-off his overview expo with the highlights from his career in Maastricht (a nice authentic city in the South of Holland). Boy teamed up together with Albert Kiefer and Kim Zwarts to make the expo complete at Centre Ceramique. Boy did some great projects for brands and retail like Atelier la Durance, Denim Demon, 14oz Store, Karl Lagerfeld, Australian and Amnesty International to name a few.
As always also this invitation for his expo is one to archive, an amazing poster with some highlighted projects. Many thanks for the invitation Boy, see you this Sunday! The expo is running till 30-03-2014.
Check my previous post about Boy Bastiaens and with highlights from his career;
Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.
Many thanks for coming to our ‘Dry Denim Day’ last Saturday at the denim store Vielgut based in the South of Holland. Saw some amazing worn-out denim projects, great people, music and drinks. All in all a perfect day. If you missed it, check the pics below.
Tomorrow we will organise together with the denim store Vielgut in Eindhoven (NL) a ‘Dry Denim Day’. The day is meant to meet all the denimheads with their best worn-out denim project. We will have a lot of great exampes in store to show you, some fine music and drinks. Highlighted is that John Spoel from Pike Brothers will launch their new 1948 Roamer Pant in 19oz Japanese selvage fabric. And if you need a new classic haircut this day, Tom van de Wiel is your barber (from 12 o’clock). So take your blue stories with you and show them to us. Hope to see you this Blue Saturday!
Tribute to Dorus Rijkers Event at Lee Jeans Store Amsterdam.
This upcoming Friday we celebrate our special limited edition denim jackets collaboration with artist Joost Bohnen, Lee Jeans Amsterdam store and Blendomatic Print from Eindhoven. Come and enjoy a drink with Jack Daniel’s Tennessee Honey and listen to some of the sounds Joost Bohnen will lay down on the record player.
You will be able to win one of the limited Rider 101 cut off vest and an uncut patch sheet. How? Al you have to do is, come to the event, buy an item in store, fill in the card. At the end of the day we will pull the card and inform you. The second prize is an uncut sheet with the patches that Joost will apply for you if you want.
Would be great to see all the denimheads together in Wolvenstraat 8, Amsterdam. We will start at 17.00 o’ clock. See you there.
Also possible to buy one jacket in our webstore, but don’t sleep, they are very limited. Check them here; www.long-john.nl/webshop/product-categorie/jackets
See more details from the event here;
Vielgut Store Goes Dry. The authentic Vielgut denim store is located in the South of Holland in the village Eindhoven. Saturday the 30th of November we organise a special ‘Dry Denim Day’ for all the blue heads. I will show some of the best pairs from my Worn-Out Expo. John Spoel from Pike Brothers will be there as well, and will bring the new 19oz denim with him. This will be the launch of this new edition! Next to that the total range of Pikes denim fits will be available this day. Would be great to see you there. Don’t forget to bring your best Worn-Out Project pair of jeans with you so I can take pictures of it for this blog. Join us with a beer and fine music. Below some more details. Stay blue!
A few days ago Thailand’s biggest celebration of denim took place, Pronto Denim Carnival, featured good music, good food, good jeans and carnival games. 14 top brand owners and representatives were flying in from all over the world to meet and greet their fans and played games to win prizes. Attending brands: Nudie Jeans, Freitag, Prps, Cheap Monday, The Flat Head, Japan Blue, Pure Blue Japan, Iron Heart and more. Below the Pronto Denim event posters.