Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.
Many thanks for coming to our ‘Dry Denim Day’ last Saturday at the denim store Vielgut based in the South of Holland. Saw some amazing worn-out denim projects, great people, music and drinks. All in all a perfect day. If you missed it, check the pics below.
Tomorrow we will organise together with the denim store Vielgut in Eindhoven (NL) a ‘Dry Denim Day’. The day is meant to meet all the denimheads with their best worn-out denim project. We will have a lot of great exampes in store to show you, some fine music and drinks. Highlighted is that John Spoel from Pike Brothers will launch their new 1948 Roamer Pant in 19oz Japanese selvage fabric. And if you need a new classic haircut this day, Tom van de Wiel is your barber (from 12 o’clock). So take your blue stories with you and show them to us. Hope to see you this Blue Saturday!
Tribute to Dorus Rijkers Event at Lee Jeans Store Amsterdam.
This upcoming Friday we celebrate our special limited edition denim jackets collaboration with artist Joost Bohnen, Lee Jeans Amsterdam store and Blendomatic Print from Eindhoven. Come and enjoy a drink with Jack Daniel’s Tennessee Honey and listen to some of the sounds Joost Bohnen will lay down on the record player.
You will be able to win one of the limited Rider 101 cut off vest and an uncut patch sheet. How? Al you have to do is, come to the event, buy an item in store, fill in the card. At the end of the day we will pull the card and inform you. The second prize is an uncut sheet with the patches that Joost will apply for you if you want.
Would be great to see all the denimheads together in Wolvenstraat 8, Amsterdam. We will start at 17.00 o’ clock. See you there.
Also possible to buy one jacket in our webstore, but don’t sleep, they are very limited. Check them here; www.long-john.nl/webshop/product-categorie/jackets
See more details from the event here;
Vielgut Store Goes Dry. The authentic Vielgut denim store is located in the South of Holland in the village Eindhoven. Saturday the 30th of November we organise a special ‘Dry Denim Day’ for all the blue heads. I will show some of the best pairs from my Worn-Out Expo. John Spoel from Pike Brothers will be there as well, and will bring the new 19oz denim with him. This will be the launch of this new edition! Next to that the total range of Pikes denim fits will be available this day. Would be great to see you there. Don’t forget to bring your best Worn-Out Project pair of jeans with you so I can take pictures of it for this blog. Join us with a beer and fine music. Below some more details. Stay blue!
A few days ago Thailand’s biggest celebration of denim took place, Pronto Denim Carnival, featured good music, good food, good jeans and carnival games. 14 top brand owners and representatives were flying in from all over the world to meet and greet their fans and played games to win prizes. Attending brands: Nudie Jeans, Freitag, Prps, Cheap Monday, The Flat Head, Japan Blue, Pure Blue Japan, Iron Heart and more. Below the Pronto Denim event posters.
The exhibition Boro ‘The Fabric of Life’ comprises approximately 50 pieces composed of a collection of repaired futon covers, kimonos, work garments, and other hand made, household textiles which were created by Japanese peasants between 1850 and 1950 using leftover, indigo dyed cotton. Most come from the private collection of New York based gallerist Stephen Szczepanek. The exhibition is designed in cooperation with graduates from Parsons The New School for Design, New York, and presented in the 19th century castle of the Domaine de Boisbuchet in Lessac, France. The expo was running from June 7th until September 15th. Unfortunately the expo is already closed, but below some impressions from these great authentic Japanese garments, the boro.
Last week Part 1 of the ‘Lee Jeans Survival Weekend’ was already published. The article received a lot of positive reactions and questions how the rest of the weekend was. Everybody was curious how the group ended up with their jeans and boots. Today we go further with the report in Part 2, the final. This article is made by Paul Travi (Rawr Denim blog) as a write-up for Long John. Many thanks Paul!
The second day started with a serie of rope exercises, including zipline, a crash makeshift knots course and river crossing using just a rope and the newly acquired knot knowledge. Lots of sweat and fun. But the best was saved for the last. A mock rescue to a “wounded” Pol crossing a deep swamp and then a long walk right through a river, tested the hardness of the Wolverines and the resistance of Lee Jeans. Both brands passed the test with high scores. Back in the campsite, everybody jumped in to the river to wash in an old fashion way their beloved Lee’s. They behaved like it should be.
After that, a well deserved BBQ and a few beers brought back the lost energy to the crew; all around a cossy campfire. Many laughs and storys were heard and told, a perfect tough weekend.
Enjoy the second and final photo report from this amazing survival weekend.
Check also Part 1 here:
Lee Jeans Survival Weekend supported by Wolverine & Long John
More details about this party here:
This article is the second write-up from Paul Travi (Rawr Denim Blog) for Long John. Paul made a great report about the first day of the ‘Lee Jeans Survival Weekend’. Many thanks buddy for your effort!
This article (and that weekend) is dedicated to Martijn van der Vecht. A Great guy and best son.
Last weekend it took place in the belgian zone of Ardennes, one of the toughest denim events ever made, the “Lee Jeans Dry Denim Survival Weekend”. Lee Jeans, Wolverine Boots and the denim platform Long John, organized one of the hardest tests that a pair of jeans can be exposed to.
A diverse group of 8 denim-heads were chosen to carry a new crispy pair of Lee 101S, a brand new pair of Wolverine 1.000 Mile and all the courage they could gather through a weekend full of ordeals that took them, together with their garments, right to the edge. Pol Houtkamp (Lee Jeans), Martijn van der Vecht (De Rode Winkel), Bart Spanjersberg (Daily Rush), Paul Travi (Rawrdenim.com), Wouter Reimert (VIF Jeans), Ruben Donker(De Garage), Ike Straatman (De Garage) and Geert-Jan Renzen (De Concept Salon)completed the happy crew.
The first day started with a navigation and sense of location test. A search of a final gathering point; after trekking several kilometers through woods, hills and mud. Once there, a tough ordeal was waiting. Find and fix your own food, this test wasn’t for the faint-hearted. Learn how to start a fire using old techniques and build a precarious shelter, solely for the purposes to keep yourself warm and also to cook your meal, was the next step the crew had to confront. Organization and priorities were to be attained, a truly teamwork was on need.
When the hard job was done and everybody was thinking to finally get some rest, the whole crew was taken to learn the last survival technique of that indigestible day. They were left kilometers away from the campsite, with just the help of a compass to take them back to the longed idea of a restful sleep. Through out claustrophobic corn fields, dense forests and impassable glens, the crew finally founded their way back “home”.
Enjoy the photo report Part 1.
To be continued…Part 2 will follow soon!
Just a few more days and then we are going into the woods with a small group of fanatic and passionated denim people. One weekend back to basic in our Lee Jeans and Wolverine boots. During this weekend we will have to hunt for our food, crossing rivers, climbing mountains and making our own sleepingplace for the night. All to see the magic fading process of our denim. Next to that the weekend is ofcourse about denim stories and sharing the same blue passion. Upcoming weekend it is: Lee Jeans Survival Weekend! After this weekend we will share all our great blue survival stories!
A few weeks ago I curated the ‘Blue Archives’ denim expo at the Dutch fashion fair Modefabriek in Amsterdam. The organisation of the fair asked me if I could select some of the best items from the Swiss Jeansmuseum, which is owned by Ruedi Karrer. Ruedi is really a great guy, every time I met him during the fairs in Berlin, we always have a nice chat, mostly about denim. He’s also one of the most passionated guys in the industry as it comes to the fading process of denim. Collecting more than 35 years his collection contains over 12.000 items! Especially the green cast items are his personal favourites. For this expo I selected items from the past (Big 3), Levi’s Big E, Lee (Storm) Rider and Wrangler Blue Bell, but also newer brands (New Ones) to show the influences from back in the days. The items were displayed in really nice wooden frames which made them a piece of art. For every item I made a short text to give the people some info about the details, the history and the great stories behind every spot or damage. The total line up was 20 meters, which was quite impressive, and it was the first time that these items were shown in Holland.
It was really a nice project to work on, so Modefabriek you can count me in for next edition! Below an impression of the expo. Enjoy!