The First Graduates of Jean School Amsterdam

jean school amsterdam 2015 long john blog indigo selvage selvedge blue students

Yesterday was a very special day for the Jean School in Amsterdam and in particular for some of their students. The first graduates of the first Jean School in the world received their denim diploma. This is a big milestone for this great education! I had the privilege to give one of the first lectures during the official kick-off day three years ago when this new initiative were launched. Time flies, three years later the first students finished the first blue school. The school of cool! Many congrats to Donna van Langen, Omar van Engel, Niels Mulder, Michael Bles, Julie van Luit, Soufyan Benrhziyel and Daniel Reginald Woesthoff! Wish you all the best in the denim industry and looking forward to see your denim creations in the stores! Cheers.

jeans school jean long john blog students blue denim education amsterdam nl 2015 summer graduates first

jean school long john blog amsterdam students denim education summer 2015 ss15

www.jeanschool.com

Denim Boulevard Event Milan 2015

A few weeks ago the latest edition of Denim Boulevard was organised in Milan – Italy. This authentic denim event was three days long where you could meet and see the most cool people from the denim industry, denim brands and denim initiatives. It was all about sharing the same passion, all about denim. They had a great blue program, some highlights were: mood denim boulevard by Cory Piehowicz, museum My Archive by Antonio Di Battista, product chain by Candiani Mills, brands exhibition and finishings by Le Group. If you have missed the event, check here the pics. Bravo for the organisation of this great event! Hope to see you next year!

denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (5) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (16) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (15) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (14) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (13) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (12) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (11) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (10) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (9) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (8) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (7) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (6) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (4) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (3) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (2) denim boulevard 2015 milan italy long john blog jeans event festival blue indigo miners cowboys brands antonio di battista expo crackers magazine (1)

www.denimboulevard.com

Denim Boulevard Milan 2015

This upcoming weekend the next edition of Denim Boulevard will be organised in Milan – Italy. The authentic event is three days long (June 20 – 21 – 22) and all about denim. They made a great blue program, some highlights are: mood denim boulevard by Cory Piehowicz, museum My Archive by Antonio Di Battista, product chain by Candiani Mills, brands exhibition and finishings by Le Group. If you’re in the neighborhood, go check it! It’s a mecca for every denimhead! Check also the nice artwork done by the talented graphic designer Davide Biondi. Have a good one guys!

denim boulevard milan long john blog event 2015 milaan festival jeans authentic june brands labels lifestyle collection antonio di battista shuttle loom redline selvage selvedge music beers  (3)

denim boulevard milan long john blog event 2015 milaan festival jeans authentic june brands labels lifestyle collection antonio di battista shuttle loom redline selvage selvedge music beers  (1)

denim boulevard milan long john blog event 2015 milaan festival jeans authentic june brands labels lifestyle collection antonio di battista shuttle loom redline selvage selvedge music beers  (1)

www.denimboulevard.com

Denim Ride Out Event Rotterdam

Last Sunday Paul van der Blom organised a new edition of the ‘Denim Ride Out’ in Rotterdam. The event is growing every edition and became a true indigo festival. Brands where there as well to show their latest collections or to sell their items;  Paul Kruize, Butcher of Blue, Tulp Jeans, Blue Days Footwear, Oyuki Denim, Deadstock Ressurection, Mr Ed, Kurt’s, Amsterdenim, Warenmagazijn, Denim.Lab and Ger Weijsman (Red Wing shoemaker specialist) to name a few. Well done Paul! Check the pics for a review of the ‘Denim Ride Out’ 2015 edition here below.

the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (1) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (19) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (18) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (17) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (16) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (15) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (14) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (13) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (12) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (11) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (10) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (9) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (8) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (7) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (6) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (5) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (4) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (3) the denim ride rotterdam long john blog paul van der blom jeans denim bikes fietsen event festival brands merken haven stad city blauw indigo bob hoogland benzak tulp kurt mr ed selvage selvedge (2)

Pics by Paul van der Blom

http://denimride.com

Denim Masterclasses At Score Festival

Last Monday I was honoured to give 4 denim masterclasses at the yearly Score festival. The Score is the biggest Dutch denim chain store with 120 stores. The stores are located in Holland, Belgium and Germany. Besides that they develop their own label, Chasin’ which is expanding very quick outside of Holland. Every year they organise a special big event for all their employees to give them more insight into the new upcoming collection and to celebrate their huge success. All the brands that they carry were represented to show their latest collections. Next to that there were a lot of other cool things happening to make it a real festival. During the festival I gave 4 denim masterclasses to the 600 employees. The goal was to give them more insight in denim in general. Told them the authentic denim history, all the ins and outs about denim and of course the new denim developments like the stretch and jogg pants qualities. It’s really great to see how Score organised such a big and unique festival at a beautiful location in a big park in the centre of Arnhem. Super nice to be part of it! Thanks for joining my denim masterclasses. Till the next one!

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (1)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (2)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (7)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (5)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (6)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (3)

score event long john blog denim workshop masterclass masterclasses arnhem retail stores shops holland 2015 presentation jeans knowledge teacher blue indigo special spijkerbroek evenement  (4)

www.score.nl

Handmade 100% Made in Amsterdam Jeans by Candiani, Jean School & Amfi

Yesterday I already posted the innovative collaboration from the Italian denim mill Candiani, Jean School Amsterdam and Amsterdam Fashion Institute (Amfi) during the second edition of Amsterdam Denim Days – Blueprint last April. They could only made 30 -personally handmade- jeans during the event and I was one of the lucky ones.

You could choose between three different denim fabrics, from light weight to heavy. I picked the heavy one, 14oz right hand dark blue with red line selvage. The next step was picking you favo colour thread, which for me was a combination from blue and red as a reference to Holland and the Amsterdam red light district. Step three was about the right shape of your backpocket. The backpockets are lined with canvas which has an all-over print with the logo’s; Candiani, Jean School and Amfi. They also used the printed canvas for the inner pockets. For step 4, the buttons, I made a kind of a small tribute to one of my favourite Levi’s 501 fits, the 1944 model which has unbranded different buttons as all major manufacturers in World War 2 has to skip unnecessary parts to save them. The four different buttons in my handmade pair is a kind of homage to that period. The top button is the one from the Amsterdam based Jean School, as I am very proud of this first jeans education! For the rivets I picked rusty brown ones to give the jean an authentic look. And to make the jean totally complete I had to go for the indigo leather patch of course! The block from the jeans is a classic one and I made the leggs a little bit more tapered, about a 19 cm hem. The hem is also chainstiched with red thread inside.

All in all this special handmade jeans is one of the only thirty 100% made in Amsterdam jeans. This is something very special and unique! Very proud to have these in my private collection. Many thanks again for this great opportunity and for the high quality handmade personal jeans. You guys did a perfect job together. Again a big bravo! Check my jeans here below. There are more nice details included, for example, a sixth coin/watch pocket made of selvage quality, which I didn’t mentioned here above, but check it out for yourself.

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (2)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (3)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (4)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (5)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (6)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (24)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (10)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (7)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (11)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (12)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (8)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (9)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (23)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (16)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (22)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (13)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (14)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (19)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (21)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (20)

jeansschool amfi long john blog handmade candiani mills italy of the loom shuttle loom selvage amsterdam made rigid unwashed 2015 denim days (17)

www.candianidenim.it & http://jeanschool.com & http://amfi.nl

Handmade Loom State Jeans by Candiani – Jean School & Amfi

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One of the highlights last April during the second edition of the Amsterdam Denim Days – Blueprint event was the collaboration between the Italian Candiani denim mill, Jean School / House of Denim and fashion institute Amfi. They collaborated to make live the best pair of jeans you’ve ever seen! The first 100% made in Amsterdam selvage jeans. Something for the denim history books.

The fabric was made live on an old Picanol shuttle loom from the ’50′s. The sound of the loom was magical! The Italian Candiani mill (started in 1938) is the only mill in Europe which still weaves on a day to day basis with these small, machine looms, which drove the first denim boom in the Western world. The result in a unique denim quality.

During the event these three partners could only create 30 of these exclusive custom jeans. So only for a few lucky bastards. Candiani made the denim fabric live and the students from Jean School and Amfi created the personal made jeans on the spot. You could choose your own fit, fabric and weight, buttons, rivets, pockets, patch, colour of thread, etc. This was heaven for every denimhead. I was honoured to be one of those lucky selected people.

The Picanol shuttle loom from the ’50′s.

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (3)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (2)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (6) candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (5)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (11)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (10)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (4)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (8)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (9)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (7)

The pop-up atelier were they made live on the spot your personal handmade jeans.

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (13)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (14)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (17)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (16)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (15)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (18)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (1)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (19)

candiani loomstate amsterdam denim days long john blog amfi jean school italy handmade jeans denim selvage red line 14oz custommade blue rigid raw unwashed bespoke shuttle loom vintage authentic (12)

Tomorrow I will show you my personal handmade jeans which is 100% made in Amsterdam. So cool and proud to have one in my private collection. Big bravo for this great initiative! Keep up the good work guys!

Watch out for part 2. To be continued…

www.candianidenim.it & http://jeanschool.com & http://amfi.nl

Denim Ride Out Rotterdam Event ’15

This upcoming Sunday Paul van der Blom is organising a new edition of his ‘Denim Ride Out’ in Rotterdam. Paul started this event some years ago and is growing every edition. The event started of course as an event about riding your bike in totally denim, but nowadays it is much more than that. It a true denim festival with music, food, cafe racers, but also some of my denim friends are showing their latest (denim) collections like Paul Kruize, Butcher of Blue, Tulp Jeans, Blue Days Footwear, Oyuki Denim, Deadstock Ressurection, Mr Ed, Kurt’s, Amsterdenim, Warenmagazijn, Denim.Lab and Ger Weijsman (Red Wing shoemaker specialist) to name a few. Great to see that the event is grown to a next denim level. Keep up the good work Paul and enjoy! Cheers.

denimride denim ride rotterdam long john blog jeans bikes bicycles fietsen authentic event spijkerbroeken indigo

Check all the event details here: http://denimride.com/

Meet Antonio di Battista – Blue Blanket Jeans

Meet my denim friend Antonio di Battista from Italy. Antonio is a denim designer and denim collector. His collection is an extremely huge and rare with over 3.000 original vintage pieces. Besides that he also has his own denim brand called Blue Blanket (www.blueblanketjeans.com). Check out the video where he explains more about his denim expo which was part of Denim Boulevard 2014 in Milan – Italy. Hope to see you soon again Antonio!

www.denimboulevard.com

Denim Market At Blueprint Amsterdam Event

Two weeks ago during the Blueprint Event in Amsterdam (part of the Amsterdam Denim Days) the second edition of the Denim Market was a fact. This time the outdoor market was located at the entrance of the event in an old school greenhouse. On the Denim Market you could spot the newest and coolest denim products; clothing, accessories, vintage, footwear, jeans, etc. The exhibitors were Concrete Matter, Butcher’s Vintage Shop (from Butcher of Blue), Pig & Hen, Kurt’s, Blue Days Footwear, DenimLab, Spijkerbrij, Deadstock Resurrection, Liza Witte, Misc, Witloft and more. The vibe was very inspiring! Looking forward to see the next edition! Check below some snapshots.

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (2)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (3)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (5)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (4)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (6)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (7)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (10)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (8)

amsterdam denim days long john blog blue jeans pig and hen denim lab kurts blue days footwear bob hoogland witlof deadstock ressurection spijkerbrij 2015 denim days  (1)

www.amsterdamdenimdays.com

The Official Opening From Denim City Amsterdam

One of the coolest denim spots just opened their doors in Amsterdam. During the Amsterdam Denim Days Denim City did their official kick-off. Denim City is an initiative from House of Denim and their partners. They created the ultimate blue city. Denim City is a center for craftsmanship and innovation in the denim industry. It was founded to connect and inspire denim lovers and stakeholders, on their journey towards a cleaner and smarter industry: towards a brighter blue. Denim City is something progressive, special and unique, but above something really cool. Denim City makes the heart beat faster of every denim head. But what is Denim City exactly? Check it out below!

blue denim city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (5)

Like its logo Denim City consits five elements: the first element is a Denim Workshop. The Denim Workshop is a fully-equipped production facility, featuring an extensive fabric archive of over 50 denims, cutting tables, pattern cutting tables and ‘Global’ brand sewing machines: exactly the type of opportunity the industry needs to train a new generation of bright blue talent.

blue denim city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (1)

The second element is the Denim Institute. The Denim Institute is co-founded with industry expert Adriana Galijasevic, the Denim Institute will collect, develop and share knowledge with, from and among stakeholders. The institute consists of an industry-academia-NGO knowledge network, a network office, study space and an archive.

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (9)

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (8)

Red Light Denim is an original Amsterdam denim blend woven from 18% denim worn and recollected in Amsterdam.

Element number three is the Blue Lab. The Blue Lab will offer opportunities to train craftspeople and educate professionals; to test and improve new technologies & solutions; to bring ideas to trial. The Blue Lab facility was initiated by Turkish industry visionary entrepreneur Mr Fuat Gozacan in close collaboration with House of Denim, Jean School and the City of Amsterdam.

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (10)

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (3)

The next element is Emabssy. Just like a real Embassy, it serves as a platform for (denim) diplomacy, networking, enterprise, and exchange. The Embassy consists of a showroom/meeting room for sales appointments and meetings, temporary offices and seats to meet.

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (4)

Co-founders Demin City James Veenhoff and Mariette Hoitnink (House of Denim)

The last, but certainly not least, element is Jean School. Education is one of the primary pillars of this initiative. Jean School was established together with ROCvA in 2012 as a full-time, 3 year, MBO4 accredited course. The first class of students is set to graduate in the summer of 2015.

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (5)

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (2)

blue denim city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (3)

The official opening of Denim City by the mayor of Amsterdam, Eberhard van der Laan.

blue denim city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (4)

blue city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (7)

blue denim city long john amsterdam james veenhoff mariette hoitink jean school htnk amsterdam denim blue lab opening 2015 april selvage selvedge handmade production archive fabric (2)

Denim City is located at Hannie Dankbaar Passage 33 in Amsterdam. If you’re in the neighborhood, check it out for yourself! Congrats Denim City crew with the official opening!

(most pictures by Team Peter Stigter)

http://denimcity.org & www.houseofdenim.org

Denim Expo: Private Archive Jason Denham At Amsterdam Denim Days

During the Amsterdam Denim Days I organised a denim expo. For this expo I used the private collection from denim designer Jason Denham. Jason is the founder of the Amsterdam based Denham brand and has an extremely huge and rare collection. Jason collected the items within his long career where he travelled a lot to the U.S.A. and Japan for inspiration. One of his best items were displayed to show the visitors of the Blueprint event a bit of his collection. The Blueprint event was a big success, so can’t wait till next year for #3. Below some highlights. Thanks for your support Jason!

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amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (30)

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Pepe Jeans - Model Minor. The 1st selvedge jean he ever designed in 1996.

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amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (32)

Levi’s 501 Big E from 1970. The smallest jean in his collection and his daughters 1st vintage selvedge jean, Waist 18 Lenght 12.

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Amish denim jacket from circa ’30′s – ’40′s. Handmade in U.S.A. Covered “plain
button” closures associated with the religious modesty of Amish culture.

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Evis Jean. His ultimate tear and repair reference jean.

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amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (40)

French fireman jacket from the ’40′s. Beautiful condition Hydron French uniform piece.

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The American Brand from the ’30′s. 10oz work pant. His favorite patched up work pant.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (27)

Indigo Kendo gloves from the ’70′s. Indigo dyed Martial arts indigo fighting gloves.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (10)

Head Light Overalls from the ’50′s.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (35)

Levi’s 501 Big E. Rare 1940’s burn out repairs and grafted leg.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (33)

Big Yank shirt from the ’40′s.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (26)

Indigo Boro kimono from Japan. Circa 1890. Early twentieth I century boro, or ‘ragged’ patched and mended work garb, used by farmers, lumberman and fisherman and itinerant workers in Japan. Made of indigo dyed cotton.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (6)

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (39) amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (38)

Levi’s 501 Big E from the ’60′s. The biggest jean in his collection, Waist 76 Length 45.

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (8)

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (5)

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (29)

amsterdam denim days long john blog denham jason expo curated by wouter munnichs jeans denim workwear evis evisu levi's boro japan event gloves indigo pepe jeans minor big e (9)

www.amsterdamdenimdays.com

Denim Friends At Kingpins And Blueprint Event

One of the best parts of tradeshows and events is that you can meet your denim friends again and talk about our passion. Last week during the Kingpins and Blueprint events I saw many of them. It’s always a pleasure to see you! Till soon and stay blue!

Adriano Goldschmied (The godfather of denim)

adriano goldschmied the godfather of denim AG long john blog kingpins fabric fair amsterdam jeans show event 2015 seven senses fabric stand booth selvage selvage Nick Coe (founder RawR Denim blog) & Mohsin Sajid (Endrime)

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Thomas Stege Bojer (Founder Denimhunters blog)

thomas stege bojer denmark denemarken denimhunters long john blog kingpins fabric fair amsterdam jeans show event 2015 seven senses fabric stand booth selvage selvage

Amy Leverton (Author Denim Dudes / Director of Denim, WGSN platform)

amy leverton denim dudes book wgsn platform long john blog kingpins fabric fair amsterdam jeans show event 2015 seven senses fabric stand booth selvage selvage

Piero Turk (Founder Manic Monkeys Jeans / Denim Designer)

piero turk denim designer manic monkeys italy long john blog kingpins fabric fair amsterdam jeans show event 2015 seven senses fabric stand booth selvage selvage

Douglas Gunn (The Vintage Showroom London)

douglas gunn the vintage showroom london vintage menswear worn magazine long john blog kingpins fabric fair amsterdam jeans show event 2015 seven senses fabric stand booth selvage selvage

Jason Denham (Founder Denham Jeans brand)

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Ben Fokkema (Founder Amsterdenim). Ben is showing his latest denim project, the smallest denim office / chair of the world. In the chair Amy Leverton & Samuel Trotman, both WGSN platform)

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Seven Senses Handmade Selvage Denim Fabric: Handspun – Handwoven

Since last week the denim industry has a new denim mill. The official kick-off from this new handmade selvage denim fabric took place at the Kingpins fair in Amsterdam. The fabric is totally made by hand, handspun and handwoven, which is pretty rare. I am very exited about this new fabric as I work as a consultant for them. The Kingpins fair was the moment that all the buyers, designers and media saw this unique and traditional made fabric for the very first time. The fabrics are all made by hand in India. The threads are dyed with natural indigo and woven on old authentic wooden shuttle looms. The result is the best of the best with beautiful indigo colours. True heaven for every denimhead. One of the best parts is that the selvage is made with real silver and gold which come from old Indian sarees. The kick-off was a huge success!

The first Seven Senses collections contains are variety of several different shades of blue. Even a green fabric was added to the collection. The different types of blue depends how often the threads got in contact with the indigo. To promote the fabrics on a right way we asked two successful denim designers to make a piece of the first light coloured fabric. The collaborated designers are Paul Kruize (Paul Kruize Jeans) from Holland and Mohsin Sajid (Endrime) from the UK. Paul made a great jacket and Mohsin an amazing pair of jeans. Both made of heavy woven fabric which is uncommon in the denim industry. The result shows something new and fresh. Below the booth from Seven Senses at the Kingspins fair and the two promotional items. Keep an eye on this revolutionary denim fabric! Congrats with the launch Seven Senses crew!

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The jacket made by denim designer Paul Kruize

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The jacket made by denim designer Mohsin Sajid

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http://sevensensesfabrics.com

Sneak Peak: Denim Expo Jason Denham

This week I will be in Amsterdam for the Amsterdam Denim Days. The first stop was the Kingpins denim fabric fair for 2 days and then 2 days Blueprint. For the Blueprint event I worked this time for the Denim Market and curated a denim expo with private items from the English denim designer Jason Denham – founder of the Denham brand. So no updates the upcoming days, but I guess I will meet a lot of indigo heads live on the events. It’s time to catch up with friends and talk about our blue denim passion.

To give you a sneak of what you can expect from the very cool denim expo here’s an old patched and repaired pants from The American Brand from the 1930′s. This pant is one of Jason’s favorite patched up work pants from his huge and rare archive. Hope to see you all at Blueprint Amsterdam!

amsterdam denim days denham jeans long john expo blue jason denham 2015 westergas terrein 1930 vintage rare  (2)

amsterdam denim days denham jeans long john expo blue jason denham 2015 westergas terrein 1930 vintage rare  (1)

amsterdam denim days denham jeans long john expo blue jason denham 2015 westergas terrein 1930 vintage rare  (3)

Check the complete program of Amsterdam Denim Days here:

www.amsterdamdenimdays.com

Candiani Loom State Presents: 100% Made in Amsterdam Selvage Jeans

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Something really exciting is going to happen this week on the 2nd edition of Amsterdam Denim Days at Blueprint. Italy’s premium denim mill, Candiani, and the industry’s finest apprentices unite: students of AMFI and the Jean School / House of Denim. They will co-create 30 exclusive custom jeans with Candiani Denim. Candiani Denim’s loom weaves the fabric live, right then and there, and the students will be creating your customised jeans on the spot.  This “loom state” journey that starts and ends with jeans created in the heart of the contemporary denim capital of the world. It results in one of the most exclusive denims possible.

candiani mill italy loom state long john blog amsterdam denim days denim production  selvage picanol loom 1950 authentic live event limited edition jeans pair selvedge handmade jean school amfi rigid raw unw (1)

Candiani Denim will install a 1950s’ Picanol loom and a Denim Atelier to take denim lovers on a journey from thread to finished product.  Candiani is the only mill in Europe which still weaves on a day to day basis with these small, machine looms, which drove the first denim boom in the Western world. They result in a unique denim quality.

As they can only make 30 pairs during the 2 days of the event, you have to be selected to buy one of these 100% Made in Amsterdam pair of selvage jeans. The lucky ones can select the denim weight, styling and trimming details. You will have to pay a symbolic donation. The donations will be used to fund a Denim Archive in the new to open Denim City / home of House of Denim at de Hallen.

Looking forward to see this authentic loom creating the first Amsterdam pair of jeans. See you this week at the Amsterdam Denim Days: Zuiveringshal, Westergasfabriek.

www.candianidenim.it

Pike Brothers Day at Kings & Queens Store Antwerp

King & Queens store in Antwerp (Belgium) is organising a Pike Brothers day. During the day you can see the full Pike Brothers collection, check out denim clinics, drink free beers, listen to good music and of course they will give some free give a ways. The founder of the German Pike Brothers brand, Fabian Jedlitschka, will be there as well. He can tell you everything about his brand, why he started and what’s coming up in the future. All in all a good event to notice in your agenda. Cheers!

pike brothers jeans denim long john blog kings and queens store shop antwerp belgium eat dust red wing boots clothing hans bollen bikers bikes germany tattoo music event

www.pikebrothers.com & www.kings-queens.be