The after movie of the Blueprint event which was part of the Amsterdam Denim Days last April. The video is made by Team Peter Stigter. Enjoy! See you next year.
Meet my denim friend Antonio di Battista from Italy. Antonio is a denim designer and denim collector. His collection is an extremely huge and rare with over 3.000 original vintage pieces. Besides that he also has his own denim brand called Blue Blanket (www.blueblanketjeans.com). Check out the video where he explains more about his denim expo which was part of Denim Boulevard 2014 in Milan – Italy. Hope to see you soon again Antonio!
Two weeks ago during the Blueprint Event in Amsterdam (part of the Amsterdam Denim Days) the second edition of the Denim Market was a fact. This time the outdoor market was located at the entrance of the event in an old school greenhouse. On the Denim Market you could spot the newest and coolest denim products; clothing, accessories, vintage, footwear, jeans, etc. The exhibitors were Concrete Matter, Butcher’s Vintage Shop (from Butcher of Blue), Pig & Hen, Kurt’s, Blue Days Footwear, DenimLab, Spijkerbrij, Deadstock Resurrection, Liza Witte, Misc, Witloft and more. The vibe was very inspiring! Looking forward to see the next edition! Check below some snapshots.
One of the coolest denim spots just opened their doors in Amsterdam. During the Amsterdam Denim Days Denim City did their official kick-off. Denim City is an initiative from House of Denim and their partners. They created the ultimate blue city. Denim City is a center for craftsmanship and innovation in the denim industry. It was founded to connect and inspire denim lovers and stakeholders, on their journey towards a cleaner and smarter industry: towards a brighter blue. Denim City is something progressive, special and unique, but above something really cool. Denim City makes the heart beat faster of every denim head. But what is Denim City exactly? Check it out below!
Like its logo Denim City consits five elements: the first element is a Denim Workshop. The Denim Workshop is a fully-equipped production facility, featuring an extensive fabric archive of over 50 denims, cutting tables, pattern cutting tables and ‘Global’ brand sewing machines: exactly the type of opportunity the industry needs to train a new generation of bright blue talent.
The second element is the Denim Institute. The Denim Institute is co-founded with industry expert Adriana Galijasevic, the Denim Institute will collect, develop and share knowledge with, from and among stakeholders. The institute consists of an industry-academia-NGO knowledge network, a network office, study space and an archive.
Red Light Denim is an original Amsterdam denim blend woven from 18% denim worn and recollected in Amsterdam.
Element number three is the Blue Lab. The Blue Lab will offer opportunities to train craftspeople and educate professionals; to test and improve new technologies & solutions; to bring ideas to trial. The Blue Lab facility was initiated by Turkish industry visionary entrepreneur Mr Fuat Gozacan in close collaboration with House of Denim, Jean School and the City of Amsterdam.
The next element is Emabssy. Just like a real Embassy, it serves as a platform for (denim) diplomacy, networking, enterprise, and exchange. The Embassy consists of a showroom/meeting room for sales appointments and meetings, temporary offices and seats to meet.
Co-founders Demin City James Veenhoff and Mariette Hoitnink (House of Denim)
The last, but certainly not least, element is Jean School. Education is one of the primary pillars of this initiative. Jean School was established together with ROCvA in 2012 as a full-time, 3 year, MBO4 accredited course. The first class of students is set to graduate in the summer of 2015.
The official opening of Denim City by the mayor of Amsterdam, Eberhard van der Laan.
Denim City is located at Hannie Dankbaar Passage 33 in Amsterdam. If you’re in the neighborhood, check it out for yourself! Congrats Denim City crew with the official opening!
(most pictures by Team Peter Stigter)
During the Amsterdam Denim Days I organised a denim expo. For this expo I used the private collection from denim designer Jason Denham. Jason is the founder of the Amsterdam based Denham brand and has an extremely huge and rare collection. Jason collected the items within his long career where he travelled a lot to the U.S.A. and Japan for inspiration. One of his best items were displayed to show the visitors of the Blueprint event a bit of his collection. The Blueprint event was a big success, so can’t wait till next year for #3. Below some highlights. Thanks for your support Jason!
Pepe Jeans - Model Minor. The 1st selvedge jean he ever designed in 1996.
Levi’s 501 Big E from 1970. The smallest jean in his collection and his daughters 1st vintage selvedge jean, Waist 18 Lenght 12.
Amish denim jacket from circa ’30′s – ’40′s. Handmade in U.S.A. Covered “plain
button” closures associated with the religious modesty of Amish culture.
Evis Jean. His ultimate tear and repair reference jean.
French fireman jacket from the ’40′s. Beautiful condition Hydron French uniform piece.
The American Brand from the ’30′s. 10oz work pant. His favorite patched up work pant.
Indigo Kendo gloves from the ’70′s. Indigo dyed Martial arts indigo fighting gloves.
Head Light Overalls from the ’50′s.
Levi’s 501 Big E. Rare 1940’s burn out repairs and grafted leg.
Big Yank shirt from the ’40′s.
Indigo Boro kimono from Japan. Circa 1890. Early twentieth I century boro, or ‘ragged’ patched and mended work garb, used by farmers, lumberman and fisherman and itinerant workers in Japan. Made of indigo dyed cotton.
Levi’s 501 Big E from the ’60′s. The biggest jean in his collection, Waist 76 Length 45.
One of the best parts of tradeshows and events is that you can meet your denim friends again and talk about our passion. Last week during the Kingpins and Blueprint events I saw many of them. It’s always a pleasure to see you! Till soon and stay blue!
Adriano Goldschmied (The godfather of denim)
Thomas Stege Bojer (Founder Denimhunters blog)
Amy Leverton (Author Denim Dudes / Director of Denim, WGSN platform)
Piero Turk (Founder Manic Monkeys Jeans / Denim Designer)
Douglas Gunn (The Vintage Showroom London)
Jason Denham (Founder Denham Jeans brand)
Ben Fokkema (Founder Amsterdenim). Ben is showing his latest denim project, the smallest denim office / chair of the world. In the chair Amy Leverton & Samuel Trotman, both WGSN platform)
Since last week the denim industry has a new denim mill. The official kick-off from this new handmade selvage denim fabric took place at the Kingpins fair in Amsterdam. The fabric is totally made by hand, handspun and handwoven, which is pretty rare. I am very exited about this new fabric as I work as a consultant for them. The Kingpins fair was the moment that all the buyers, designers and media saw this unique and traditional made fabric for the very first time. The fabrics are all made by hand in India. The threads are dyed with natural indigo and woven on old authentic wooden shuttle looms. The result is the best of the best with beautiful indigo colours. True heaven for every denimhead. One of the best parts is that the selvage is made with real silver and gold which come from old Indian sarees. The kick-off was a huge success!
The first Seven Senses collections contains are variety of several different shades of blue. Even a green fabric was added to the collection. The different types of blue depends how often the threads got in contact with the indigo. To promote the fabrics on a right way we asked two successful denim designers to make a piece of the first light coloured fabric. The collaborated designers are Paul Kruize (Paul Kruize Jeans) from Holland and Mohsin Sajid (Endrime) from the UK. Paul made a great jacket and Mohsin an amazing pair of jeans. Both made of heavy woven fabric which is uncommon in the denim industry. The result shows something new and fresh. Below the booth from Seven Senses at the Kingspins fair and the two promotional items. Keep an eye on this revolutionary denim fabric! Congrats with the launch Seven Senses crew!
The jacket made by denim designer Paul Kruize
The jacket made by denim designer Mohsin Sajid
Just back from 4 great days in Amsterdam: Kingpins show and Blueprint event. Will post later some updates with the highlights of both events. In the meantime here’s a short impression of the Blueprint event. It was great to see you all! Till the next one.
This week I will be in Amsterdam for the Amsterdam Denim Days. The first stop was the Kingpins denim fabric fair for 2 days and then 2 days Blueprint. For the Blueprint event I worked this time for the Denim Market and curated a denim expo with private items from the English denim designer Jason Denham – founder of the Denham brand. So no updates the upcoming days, but I guess I will meet a lot of indigo heads live on the events. It’s time to catch up with friends and talk about our blue denim passion.
To give you a sneak of what you can expect from the very cool denim expo here’s an old patched and repaired pants from The American Brand from the 1930′s. This pant is one of Jason’s favorite patched up work pants from his huge and rare archive. Hope to see you all at Blueprint Amsterdam!
Check the complete program of Amsterdam Denim Days here:
Something really exciting is going to happen this week on the 2nd edition of Amsterdam Denim Days at Blueprint. Italy’s premium denim mill, Candiani, and the industry’s finest apprentices unite: students of AMFI and the Jean School / House of Denim. They will co-create 30 exclusive custom jeans with Candiani Denim. Candiani Denim’s loom weaves the fabric live, right then and there, and the students will be creating your customised jeans on the spot. This “loom state” journey that starts and ends with jeans created in the heart of the contemporary denim capital of the world. It results in one of the most exclusive denims possible.
Candiani Denim will install a 1950s’ Picanol loom and a Denim Atelier to take denim lovers on a journey from thread to finished product. Candiani is the only mill in Europe which still weaves on a day to day basis with these small, machine looms, which drove the first denim boom in the Western world. They result in a unique denim quality.
As they can only make 30 pairs during the 2 days of the event, you have to be selected to buy one of these 100% Made in Amsterdam pair of selvage jeans. The lucky ones can select the denim weight, styling and trimming details. You will have to pay a symbolic donation. The donations will be used to fund a Denim Archive in the new to open Denim City / home of House of Denim at de Hallen.
Looking forward to see this authentic loom creating the first Amsterdam pair of jeans. See you this week at the Amsterdam Denim Days: Zuiveringshal, Westergasfabriek.
King & Queens store in Antwerp (Belgium) is organising a Pike Brothers day. During the day you can see the full Pike Brothers collection, check out denim clinics, drink free beers, listen to good music and of course they will give some free give a ways. The founder of the German Pike Brothers brand, Fabian Jedlitschka, will be there as well. He can tell you everything about his brand, why he started and what’s coming up in the future. All in all a good event to notice in your agenda. Cheers!
Next week the Amsterdam Denim Days will be held for the second time. To promote this unique blue denim event they made a great short movie to get you in the mood. In the movie you will meet blogger Lizzy van der Ligt, guitarist Jiri Taihuttu, jeansmaker Mick Keus and of course the men from These Cavemen. Check it out en see u next week in Amsterdam!
The Kingpins denim fabric show is coming again to Amsterdam this April. The show is part of the Amsterdam Denim Days. Looking forward to this one. See u there!
Last year the first edition was held of the ‘Amsterdam Denim Days’. After this big success the second edition is already coming to town this April! Amsterdam will be turning blue again for six whole days. It will start on the 13th till the 18th. During these six days you can go to cool store events in the City Center, visit the denim fabric fair Kingpins and of course the great Blueprint event. For the Blueprint event I curate an amazing inspirational denim expo with private archive items from Jason Denham (founder of the Denham brand). Besides that I am also involved into the Flea Market. The event will be the place to be for every denimhead; two days full of music, lectures, expo’s, indigo dye workshops, special brand activations from Candiani, ISKO, G-star, KOI, Scotch, etc. In short, it will be a melting pot for everybody with blue blood in their veins. Come and join the second edition, it’s going to be a one for sure. Below some images to fresh up you mind from the legendary first edition. And check the whole blue program on their site. Great to see u there!
The program of the upcoming edition
Check for the complete agenda here:
At this moment I am working on a really cool new denim expo with private denim items from Jason Denham (Denham Jeans). The expo is part of the upcoming Amsterdam Denim Days, www.amsterdamdenimdays.com. You can see the expo on the Blueprint event which will be held on the 17th and 18th of April. I will use for the expo only the best of the best, rare vintage items from Jason’s personal archive. As he built an extremely huge and cool archive during his long career it is a true blue denim paradise at his HQ in Amsterdam. So come and join the blue event in April and see where this denim master takes his inspiration from. Below a sneak peak of the expo, an old and totally worn-out Evis Jeans from Japan. Hope to see you in Amsterdam!
Check more of Jasons Denham’s archive items here;
Yesterday the very successful brand Denham Jeans opened their first stand-alone store in Antwerp – Belgium. The store is based in the Lombardenvest 32. To open the store in Antwerp was a natural next step because of the international fashion and design heritage from this beautiful city. The 65 square meters store carry selections from the men and women collection. The main focus are the 5-pockets. The store has a uniform Denham look and feel, they combined old vs new. But as always they put some specials elements in it. The counter looks extremely cool which is made from American yard-sticks. Over all is the store a warm welcome for the city which could use some blue denim power. Congrats and good luck Denham family with this new milestone!
Eat Dust made a collaboration with Stance socks and the official launch was this weekend at Kings & Queens store in Antwerp – BE. The collab came out really nice. They organised an event to celebrate this special partnership. As always they did it in style; beer, music and good people! Check the pics of the event here below and also the great video! Congrats guys!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
Ben Fokkema, the founder of Amsterdenim, is always doing cool and original things to get attention for his denim brand. The authentic tanning process, which is very old and famous of the sailing sails back in the days, is such an unique thing. He had the idea to make the first tanned denim jeans. He’s doing this special event with his retailers. This time on the legendary PC. Hooftstraat in Amsterdam. Such an event is really uncommon, especially in this high-end street. Check it out for yourself and watch how a denim got tanned. The video is shot by talented Tim Collins. Till soon Ben!