Ben Fokkema, the founder of Amsterdenim, is always doing cool and original things to get attention for his denim brand. The authentic tanning process, which is very old and famous of the sailing sails back in the days, is such an unique thing. He had the idea to make the first tanned denim jeans. He’s doing this special event with his retailers. This time on the legendary PC. Hooftstraat in Amsterdam. Such an event is really uncommon, especially in this high-end street. Check it out for yourself and watch how a denim got tanned. The video is shot by talented Tim Collins. Till soon Ben!
Last Friday s.Oliver organised a denim blogger event in their pop-up store in Amsterdam. They opened the pop-up store to promote the new denim line for men and women. The blogger event was organised for female Dutch bloggers, to make them enthusiastic about the new brand strategy. I was asked to do a denim workshop to tell and show the denim story ‘From cowboys to catwalk’. Also famous Dutch stylist Fred van Leer was at the event to show the girls the latest fashion trends. Of course there was some great food and drinks afterwards and some nice tunes. The event was hosted by pr company The Image Factory. They did a really good job! It was a pleasure to share my denim knowledge at this nice denim event. Hope you are feeling a little bit more blue now! Till next time.
Yesterday I went to first edition of the new tradeshow The Low Show at the Westergasfabriek in Amsterdam – NL. It was the last day of the three days event. The ingredients of this new event were perfect; great location, super list of exhibitors, the display furniture were amazing and the catering was more than perfect! When I entered the fair it was like coming home. Cosy and relax vibe, the music wasn’t too loud and I was surrounded by like minded people who share the same passion for authenticity. All the exhibitors were brands with craftsmanship and only made from the best materials. It was all about storytelling products. Founder Kenneth Jaworski did something different and something new. Great new initiative with a lot of potential for the future. Much respect for this first big step. Looking forward to the 2nd edition! Keep it up guys.
Founder Kenneth Jaworski on the right
Shipmates is a new Dutch footwear brand founded by Bart Stupers and Daniel Jores. The created a new silhouette with a strong reference to nautical American and Japanese streetwear. Footwear for everyday use and perfect to combine with your favourite pair of selvage denim. The products are made in Portugal, so high quality standards. For the official launch of the brand they will open a pop-up store in Amsterdam at the Haarlemmerdijk. The kick-off is upcoming Wednesday, so drop by if you’re in the neighborhood. Good luck guys!
This February there will be something really new and cool going to happen in Amsterdam – NL. It will be the kick-off of the first edition of a new trade show, called The Low Show. This initiative is founded by Kenneth Jaworski. Kenneth is not new in the business, he’s a well known and informed nice authentic guy who had the idea to start something different. In daily life he develops interior and design concepts. In his own words he describes his new project as; ”The Low Show is based around mens clothing and accessory brands that embody history, authenticity and quality and appreciate the importance of storytelling. These brands reference the past, but also look firmly to the future. This is just as much about where brands have been as where they are going. It is, most importantly, a show for today”. The brand list shows some really interesting and established clothing brands. Looking forward to this one. The show will start on the 16th till the 18th of February on the Westergasfabriek area. Good luck Kenneth with all the preperations for the first edition. See u there!
The participating brands
More info about it here: www.facebook.com/thelowshow
Tomorrow and Monday we are participating on the Dutch fashion fair Modefabriek in Amsterdam – NL with our leather brand Butts and Shoulders. We have a booth in the denim hall Blueprint. During the trade show we are showing our mini expo: Virgin meets Worn. From every item we made so far we are showing a new one (Virgin) and an old used item (Worn). It’s very cool to see the difference of the ageing process from our natural vegetable tanned leather. Would be great to show it in real live to you. See u there!
This upcoming April the capital of Holland, Amsterdam, will turns blue again during the Amsterdam Denim Days. After a successful first edition it’s time to continue this great event. The kick-off will be the Kingpins denim fabric show and after those two days Blueprint will follow for the blue denim consumers. Besides the two main events there are a lot of denim retailers who’s joining the ADD with special events in their stores. It’s going to be a good one, believe me! So mark your agenda’s for the 13th till the 18th of April. See you there!
This upcoming weekend I will organise the 2nd edition of the ‘Blueprint Denim Tour’ during the Dutch fashion fair Modefabriek in Amsterdam. During the tour I will introduce denim retailers to the exhibitors of the Blueprint part of the fair, show them the denim highlights and what’s happening for Fall Winter ’15. There are a few spaces left for retailers on the Sunday and Monday. Come and enjoy! Check for more info here below and send your request to: email@example.com
(sorry Dutch language only)
Last weekend Vif Jeans store in Rijssen – NL organised their 2nd edition of ‘Dry Denim Day’. Of course the day was all about blue denim, denim lectures and unique blue stories but they also showed craftsmanship in general. To make the day complete they organised authentic music, cold beers and fresh burgers from the winter BBQ. Below some pics of the blue denim people!
Pics by Dick Ruumpol
Vif Jeans is organising their 2nd edition of the Dry Denim Day event. Two years ago I was there to make pics from all the nice worn-out denim projects. Next week on Saturday a lot of nice things are going to happen, several denim lectures, special handmade products, music, cold beers and many more. Check the event highlights here below. It’s going to be blue in Rijssen next week! (sorry highlights only in Dutch)
During the second edition of Kingpins denim fabric show in Amsterdam the first edition of the Global Denim Awards were held. The Global Denim Awards is an innovative initiative, six of the world’s premier denim mills with six emerging designers. Its aim is to connect talent and industry to create a directional platform for the future of denim design, innovation, sustainability and craftsmanship. The concept for Global Denim Awards was developed by HTNK, Amsterdam-based fashion recruitment and consultancy firm, in collaboration with the Kingpins Show. The Global Denim Awards is made possible by e3.
The winner of the first edition is Jonathan Christopher (27 years) and won € 10.000. Jonathan did the master’s education at ArtEZ Fashion Masters in Arnhem after his fashion degree at Willem de Kooning Academie in Rotterdam – NL. He’s now part of the Karl Lagerfeld designteam and he also runs his own mens label Jonathan Christopher Homme. For the Global Denim Awards he worked with the Italian mill ITV denim.
Congratulations Jonathan with this victory! And big bravo for the organisation for creating such a high level international denim event. Looking forward to see the next one!
Pics by Team Peter Stigter
Keep updated about Global Denim Awards here;
Last weekend Westside store in Den Bosch – NL organised a great day full of specials. One of the specials was the Denham Jeans repair corner where you could fix your favourite pair of worn-out jeans. Clinton from Denham is a true craftsman as it comes to repairing, so I decided to do some repairs on my two years old Eat Dust jeans fit 73. The result is super nice, and I am ready for round 2! Thanks Clinton, see you soon!
During the Dutch Design Week in Eindhoven – NL I did a denim expo project for Lois Jeans. The project was in collaboration with Jean School from Amsterdam. We showed some innovative denim items made by the students and besides that we also showed some original vintage Lois Jeans items from the ’70′s. Below some pictures of the highlighted items which came over from Spain – Valencia, Lois Jeans Headquaters.
Last weekend denim brand Amsterdenim did again their great denim tanning event, this time at Cosmic Cowboys Store in Amsterdam – NL. Ben Fokkema (founder of Amsterdenim) developed a really cool idea to make the first tanned denim. It’s the same process as they used back in the days to make sailing sails more durable. It’s such a great idea to make a link with denim and this old technique. The perfect combination to promote denim and Amsterdam. Always so nice to see how Ben is so active to establish his brand in an original way. Check below some pics of the event and don’t forget to check out his brand. Till soon Ben!
Next week the second edition of Kingpins denim fabirc show in Amsterdam will be held for the second time. With this 2nd edition there’s something special on the 29th of October, the Global Denim Awards. The Global Denim Awards is an innovative initiative, six of the world’s premier denim mills with six emerging designers. Its aim is to connect talent and industry to create a directional platform for the future of denim design, innovation, sustainability and craftsmanship.
Six emerging designers from all over the world were selected and paired with one of six premier and progressive denim mills each. They were given the opportunity to visit their designated mill to develop an in-depth understanding of fibre, fabric, wash and denim development. Armed with these new skills as well as their mill’s best fabrications, each designer then developed a capsule collection of five total looks, including treatments and washes, which will be presented on the runway on 29 October.
The collections will be judged by a panel of international denim experts based on the merits of the design and the innovative nature of the denim fabrications. The winning designer will be awarded €10,000 and have his/her winning designs displayed at the Kingpins shows in Amsterdam, New York, Los Angeles, Hong Kong and at the Amsterdam Denim Days 2015.
The concept for Global Denim Awards was developed by HTNK, the Amsterdam-based fashion recruitment and consultancy firm, in collaboration with the Kingpins Show. Global Denim Awards by e3 will feature the latest and greatest fabrics by Candiani Denim, Royo Textile, ITV Denim, Bossa, Orta Anadolu and Prosperity Textile.
Looking forward to see the developed denim collections. And ofcourse the 2nd edition of Kingpins Amsterdam. See you there!
More info about the awards here;
Yesterday I built the denim expo at the Lois Denim store in Eindhoven for the upcoming Dutch Design Week. The DDW is a design week where you can check on hundreds locations the most innovative and cool stuff. The denim expo in the store is also part of this event. The expo will display some highlights from the Jean School Amsterdam students and some original vintage Lois Jeans items from the ’70′s. These vintage items are owned by the Spanish Lois family but came over for special occasion. Besides the expo Mike van der Zanden, also student on the Jean School and founder from Dyemond Goods label, will show his craftsmanship in the weekends in the store. The DDW will start today till next weekend. Check it out if you are in the neighbourhood. Have a good weekend!
We teamed up with authentic Beerze Beer brand from Vessem (NL) for this special collaboration. The best of both worlds come together in two fine limited edition products: a leather apron and a beer bottle opener. The apron is handnumbered and made from natural vegetable tanned leather which will age very nice within time. It’s 100% made in Holland. The opener also contains our natural leather and the opener itself is made in Portugal.
To celebrate our Beerze Beer collab we will organise a special event during the Dutch Design Week in Eindhoven (NL) at the town coffee roasters: Stadsbranderij Eindhoven. The location is a beautiful authentic warehouse in the middle of the centre. Of course you can taste the unique Beerze Beer and see our handmade collaboration products. Besides that we will provide you with live music, soulfoul dj’s and unique fingerfood.
When? Friday the 24th of October from 17.00 till 24.00. Where? Bergstraat 14a – Eindhoven. Hope to see you there! Cheers.