The Denim Run Part 2

The Denim Run part 2 will take place on Sunday the 1st of June. After a successful first edition the founders Wing Mok and Emiel Gerardu decided to continue this blue ride at their hometown Eindhoven, the South of Holland. They started this event because they wanted to share their biggest passion: denim and cycling.
Last year was the kick-off with a lot of denimheads who showed up with their unique customized bicycles. Afterwards their was a blue BBQ with some great music and cold beers ofcourse. I am proud to support this nice event with some Long John gear for the best dressed denim-cyclehead. Check their website for tickets, and below an impression video from the first edtion. Let’s cycle in denim! See you there.

The denim run eindhoven holland long john blog wing mok emiel gerardu south of holland bikers bicycle customized fixies ketelhuis bbq strijp-s part 2 second edition wheels denim people denimheads blue raw rigid  (1

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The denim run eindhoven holland long john blog wing mok emiel gerardu south of holland bikers bicycle customized fixies ketelhuis bbq strijp-s part 2 second edition wheels denim people denimheads blue raw rigid  (1)

The denim run eindhoven holland long john blog wing mok emiel gerardu south of holland bikers bicycle customized fixies ketelhuis bbq strijp-s part 2 second edition wheels denim people denimheads blue raw rigid  (1 (2)

http://thedenimrun.com

Book Bluemasters ‘Innovation in Denim’

ISKO Denim is a leading denim fabric producer and supplier and headquartered in Turkey. They are one of the largest producers of denim in Europe with 200 million meters of fabric a year. They just published a denim book called Bluemasters. The book has two chapters, the first chapter is filled with bluemasters from the industry like: Renzo Rosso, Vivienne Westwood, Ermanno Scervino, Adriano Goldschmied, François Girbaud, Maria Erixon Levin, etc. and the second chapter is all about how jeans are made: from raw cotton to the catwalk. Last Thursday, they celebrated the Bluemasters “Innovation in Denim” book launch at the 3×1 store in NYC. Below some impressions.

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (1)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (4)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (3)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (2)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (1)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (7)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (13)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (12)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (5)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (9)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (14)

denimmasters book long john blog denim masters adriano goldschmiedt goldschmied blue jeans denim 3x1 store new york NY selvage selvedge publisher isko fabric milan italy 2014 april  (10)

www.bluemastersbook.com

Upcoming Edition: ‘Denim Boulevard’ Event: June 21- 22- 23 In Milan – Italy

This June the new edition of Denim Boulevard will be held in Milan. From the 21st till the 23th you can see the most inspiring denim brands and initiatives like Memory’s, Japan Blue, Tellason, Momotaro and Blue Blanket shown at a really nice and unique spot. Also the best items from the private archive from Antonio di Battista will be there! And they are amazing. The main sponsors of this event are Blue Blanket, Crackers Magazine and Berto Textiles. Below some impressions from last year.

Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  (1)

Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (2) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (3) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (4) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (5) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (6) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (7) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( (8) Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  ( Denim Boulevard long john blog second edition blue blanket jeans event crackers magazine antonio di battista milan milaan italy denim jeans june 2014 berto textiles shuttle loom authentic selvage selvedge  (1)

www.denimboulevard.com

Denham Jeans X Jack Purcell Collab: Before We Create – We Collect

Denham Jeans made a really nice collab together with Converse ‘Jack Purcell’. Jason Denham is a big fan of this classic sneaker and tonight they drop this really nice collab sneaker. They have a great slogan: Before we create, we collect! Below some JP’s from their huge Jack Purcell archive. See you tonight at the kick-off in Amsterdam.

Jack Purcell denham jeans collab archive long john blog converse usa footwear classic smiley sneaker sneakers jason denham amsterdam uk london canvas leather jeans denim raw selvage (1)

Jack Purcell denham jeans collab archive long john blog converse usa footwear classic smiley sneaker sneakers jason denham amsterdam uk london canvas leather jeans denim raw selvage (2)

Jack Purcell denham jeans collab archive long john blog converse usa footwear classic smiley sneaker sneakers jason denham amsterdam uk london canvas leather jeans denim raw selvage (3)

Jack Purcell denham jeans collab archive long john blog converse usa footwear classic smiley sneaker sneakers jason denham amsterdam uk london canvas leather jeans denim raw selvage (4)

Jack Purcell denham jeans collab archive long john blog converse usa footwear classic smiley sneaker sneakers jason denham amsterdam uk london canvas leather jeans denim raw selvage (5)

The Denham Jeans X Jack Purcell Collab

b-collabo-limited-edition-white-black-smile-nose-footwear-usa-converse-special-raw-selvage-selvedge-vivian-holla-joep-polack-prinsengracht-store-winkel-2

www.denhamthejeanmaker.com

Kings Of Indigo (K.O.I.) Repair Tour At De Bijenkorf (NL)

The Kings Of Indigo (K.O.I.) denim brand hooked up with the craft students from
Jean School in Amsterdam. Together they did a denim tour through four big
cities in Holland: The Hague, Amsterdam, Rotterdam and Eindhoven. They
repaired old and worn-out denims at the luxury warehouse De Bijenkorf in those
cities. The repair tour is ended and below are some images for those how missed it!

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (2)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (3)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (8)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (6)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (5)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (4)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (7)

koi kings of indigo long john blog tony tonnaer jeans denim bijenkorf shop store event repair kit 2014 special handmade jean school amsterdam handmade rigid selvage (1)

www.kingsofindigo.com

Kings Of Indigo (K.O.I.) X De Bijenkorf Denim Repair Tour

The Kings Of Indigo (K.O.I.) denim brand hooked up with the craft students from Jean School in Amsterdam. Together they will do a denim tour through four big cities in Holland: The Hague, Amsterdam, Rotterdam and Eindhoven. They will repair old and worn-out denims at the luxury warehouse De Bijenkorf in those cities. Besides repairing they will also show the new K.O.I. spring/summer collection. The kick-off is this weekend in The Hague. See you guys when you are in my hometown, Eindhoven.

www.kingsofindigo.com

Blue Print Amsterdam: Store & Indigo Workshops

Blue Print Amsterdam is a studio where they invent & experiment with long forgotten handmade printing & dying techniques. Blueprint treasures bygone knowledge and uses the discoveries to create contemporary products, design concepts and to give workshops. Blue Print was set up by Celia Geraedts, a graphic artist & brand identity designer who combines many handmade techniques in her designs. Celia has a special love relation with indigo dyed materials. She applies her creative approach to collections for Levi’s, Denham, Tommy Hilfiger & Esprit Denim (a.o.).

This upcoming month they will open a store (only open in March and April) loaded with rare indigo items between the Spuistraat and Nieuwezijds Voorburgwal in Amsterdam. Besides that they also start organising several indigo workshops, so you learn all the ins and outs about the magical plant Indigofera. Check their site for all the exact workshop dates.

http://blueprintamsterdam.com

Jeans Meeting by The Grivec Brothers (Marcel & Roger Grivec) From Jeanspaleis Store Kerkrade

Yesterday I went to the ‘Jeans Meeting’ from the Grivec Brothers, Marcel and Roger Grivec, from the great Jeanspaleis store in Kerkrade (NL). This meeting was part of the running branding expo from Boy Bastiaens at Centre Ceramique in Maastricht (the South of Holland). Boy is the branding expert who did amazing projects like Atelier laDurance, Pepe Jeans, Denim Demon, 14oz Store logo, Gapstar and many more…He’s also responsible for the branding from the Grivec brothers blue slogan: ‘Dry till you die’.

Marcel and Roger were asked if they could tell about their blue passion and story from the famous blue jeans, and especially about the magical dry denims. As always they did this with a lot of passion, fun and humor, so it was really nice to see these twin brothers speaking about this. They kicked-off with some denim history and after that they really came alive to promote their slogan ‘Dry till you die’. The brothers brought a part of their private blue collection to show the fully booked Centre Ceramique all the ins and outs about raw denim. I really enjoyed the meeting, you guys did a good job to spread the blue word. It was good to see you again and ‘Dry till you die’.

Introduction by Boy Bastiaens

www.jeanspaleis.nl

Inspiration Event Vol.5 by Rin Tanaka (My Freedamn Books)

The great Rin Tanaka (original from Japan) will organise his 5th volume of his Inspiration Event this upcoming February in L.A. California. The theme is But, I like it! Sounds good. As from the first edition of his self published books My Freedamn in 2003 I was immediatly a fan of his work. In my opinion his books are one the best available in the market. Nowadays true collector items. Thanks for your invitation Rin! Always nice to hear from you. Keep up the good work.

Rin Tanaka & Me (photo is taken last year) 

www.myfreedamn.com & http://inspirationla.com

Amsterdenim Tanning Event At Vif Jeans Store Rijssen (NL)

New denim brand Amsterdenim, founded by Ben Fokkema, came with a brilliant idea months ago to make the first tanned denim jeans. Back in the days they did the same with sailing sails to make them more durable. They dipped the sails in a heated big bucket with water and crunched bark from an oak-tree. The sails got a brown tan, this procedure we call tanning. Profession wise it’s a tannery. Normally a cotton sail would last a 1.5 year and a tanned sail will last 20 years. As you probably know the first dungaree was made from sail or tent canvas. This is the connection with the past. Amsterdenim was the first with the tanned denim.

Last Saturday Ben had the great idea to do this tanning procedure at Vif Jeans in Rijssen, one of the first retailers with the Amsterdenim collection. You could bring your own denim to give it a nice tanning. Below some really great photos from the event taken by Dick Ruumpol.

 www.amsterdenim.net

Branding Expo By Boy Bastiaens At Centre Ceramique Maastricht (NL)

This upcoming Sunday the very successful branding specialist Boy Bastiaens will kick-off his overview expo with the highlights from his career in Maastricht (a nice authentic city in the South of Holland). Boy teamed up together with Albert Kiefer and Kim Zwarts to make the expo complete at Centre Ceramique. Boy did some great projects for brands and retail like Atelier la Durance, Denim Demon, 14oz Store, Karl Lagerfeld, Australian and Amnesty International to name a few.

As always also this invitation for his expo is one to archive, an amazing poster with some highlighted projects. Many thanks for the invitation Boy, see you this Sunday! The expo is running till 30-03-2014.

www.stormhand.com

Check my previous post about Boy Bastiaens and with highlights from his career;

www.long-john.nl/my-personal-highlights-from-boy-bastiaens-nl

Denim Boulevard Event in Milan 21-22-23 June 2014

Denim Boulevard is an event created to celebrate a timeless product, a three-day marathon dedicated to the production chain of the fabric that has been worn for more than 150 years: the Denim. The main goal of the event has been to show the “dark side” of jeans, which includes all that is behind the final product, involving the public in a itinerant journey through the various stages of the production of an item. The new edition will take place during the Milan Fashion Week, from the 21 to the 23 of June 2014. Below an impressions of the first edition last year. Also denim friends Blue Blanket (Antonio di Battista) and Momotaro/Japan Blue (Katsu Manabe) were there. Check the video.

www.denimboulevard.com