Last year the first edition was held of the ‘Amsterdam Denim Days’. After this big success the second edition is already coming to town this April! Amsterdam will be turning blue again for six whole days. It will start on the 13th till the 18th. During these six days you can go to cool store events in the City Center, visit the denim fabric fair Kingpins and of course the great Blueprint event. For the Blueprint event I curate an amazing inspirational denim expo with private archive items from Jason Denham (founder of the Denham brand). Besides that I am also involved into the Flea Market. The event will be the place to be for every denimhead; two days full of music, lectures, expo’s, indigo dye workshops, special brand activations from Candiani, ISKO, G-star, KOI, Scotch, etc. In short, it will be a melting pot for everybody with blue blood in their veins. Come and join the second edition, it’s going to be a one for sure. Below some images to fresh up you mind from the legendary first edition. And check the whole blue program on their site.Great to see u there!
At this moment I am working on a really cool new denim expo with private denim items from Jason Denham (Denham Jeans). The expo is part of the upcoming Amsterdam Denim Days, www.amsterdamdenimdays.com. You can see the expo on the Blueprint event which will be held on the 17th and 18th of April. I will use for the expo only the best of the best, rare vintage items from Jason’s personal archive. As he built an extremely huge and cool archive during his long career it is a true blue denim paradise at his HQ in Amsterdam. So come and join the blue event in April and see where this denim master takes his inspiration from. Below a sneak peak of the expo, an old and totally worn-out Evis Jeans from Japan. Hope to see you in Amsterdam!
Yesterday the very successful brand Denham Jeans opened their first stand-alone store in Antwerp – Belgium. The store is based in the Lombardenvest 32. To open the store in Antwerp was a natural next step because of the international fashion and design heritage from this beautiful city. The 65 square meters store carry selections from the men and women collection. The main focus are the 5-pockets. The store has a uniform Denham look and feel, they combined old vs new. But as always they put some specials elements in it. The counter looks extremely cool which is made from American yard-sticks. Over all is the store a warm welcome for the city which could use some blue denim power. Congrats and good luck Denham family with this new milestone!
Eat Dust made a collaboration with Stance socks and the official launch was this weekend at Kings & Queens store in Antwerp – BE. The collab came out really nice. They organised an event to celebrate this special partnership. As always they did it in style; beer, music and good people! Check the pics of the event here below and also the great video! Congrats guys!
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
Ben Fokkema, the founder of Amsterdenim, is always doing cool and original things to get attention for his denim brand. The authentic tanning process, which is very old and famous of the sailing sails back in the days, is such an unique thing. He had the idea to make the first tanned denim jeans. He’s doing this special event with his retailers. This time on the legendary PC. Hooftstraat in Amsterdam. Such an event is really uncommon, especially in this high-end street. Check it out for yourself and watch how a denim got tanned. The video is shot by talented Tim Collins. Till soon Ben!
Last Friday s.Oliver organised a denim blogger event in their pop-up store in Amsterdam. They opened the pop-up store to promote the new denim line for men and women. The blogger event was organised for female Dutch bloggers, to make them enthusiastic about the new brand strategy. I was asked to do a denim workshop to tell and show the denim story ‘From cowboys to catwalk’. Also famous Dutch stylist Fred van Leer was at the event to show the girls the latest fashion trends. Of course there was some great food and drinks afterwards and some nice tunes. The event was hosted by pr company The Image Factory. They did a really good job! It was a pleasure to share my denim knowledge at this nice denim event. Hope you are feeling a little bit more blue now! Till next time.
Yesterday I went to first edition of the new tradeshow The Low Show at the Westergasfabriek in Amsterdam – NL. It was the last day of the three days event. The ingredients of this new event were perfect; great location, super list of exhibitors, the display furniture were amazing and the catering was more than perfect! When I entered the fair it was like coming home. Cosy and relax vibe, the music wasn’t too loud and I was surrounded by like minded people who share the same passion for authenticity. All the exhibitors were brands with craftsmanship and only made from the best materials. It was all about storytelling products. Founder Kenneth Jaworski did something different and something new. Great new initiative with a lot of potential for the future. Much respect for this first big step. Looking forward to the 2nd edition! Keep it up guys.
Shipmates is a new Dutch footwear brand founded by Bart Stupers and Daniel Jores. The created a new silhouette with a strong reference to nautical American and Japanese streetwear. Footwear for everyday use and perfect to combine with your favourite pair of selvage denim. The products are made in Portugal, so high quality standards. For the official launch of the brand they will open a pop-up store in Amsterdam at the Haarlemmerdijk. The kick-off is upcoming Wednesday, so drop by if you’re in the neighborhood. Good luck guys!
This February there will be something really new and cool going to happen in Amsterdam – NL. It will be the kick-off of the first edition of a new trade show, called The Low Show. This initiative is founded by Kenneth Jaworski. Kenneth is not new in the business, he’s a well known and informed nice authentic guy who had the idea to start something different. In daily life he develops interior and design concepts. In his own words he describes his new project as; ”The Low Show is based around mens clothing and accessory brands that embody history, authenticity and quality and appreciate the importance of storytelling. These brands reference the past, but also look firmly to the future. This is just as much about where brands have been as where they are going. It is, most importantly, a show for today”. The brand list shows some really interesting and established clothing brands. Looking forward to this one. The show will start on the 16th till the 18th of February on the Westergasfabriek area. Good luck Kenneth with all the preperations for the first edition. See u there!
Tomorrow and Monday we are participating on the Dutch fashion fair Modefabriek in Amsterdam – NL with our leather brand Butts and Shoulders. We have a booth in the denim hall Blueprint. During the trade show we are showing our mini expo: Virgin meets Worn. From every item we made so far we are showing a new one (Virgin) and an old used item (Worn). It’s very cool to see the difference of the ageing process from our natural vegetable tanned leather. Would be great to show it in real live to you. See u there!
This upcoming April the capital of Holland, Amsterdam, will turns blue again during the Amsterdam Denim Days. After a successful first edition it’s time to continue this great event. The kick-off will be the Kingpins denim fabric show and after those two days Blueprint will follow for the blue denim consumers. Besides the two main events there are a lot of denim retailers who’s joining the ADD with special events in their stores. It’s going to be a good one, believe me! So mark your agenda’s for the 13th till the 18th of April. See you there!
This upcoming weekend I will organise the 2nd edition of the ‘Blueprint Denim Tour’ during the Dutch fashion fair Modefabriek in Amsterdam. During the tour I will introduce denim retailers to the exhibitors of the Blueprint part of the fair, show them the denim highlights and what’s happening for Fall Winter ’15. There are a few spaces left for retailers on the Sunday and Monday. Come and enjoy! Check for more info here below and send your request to: email@example.com
Last weekend Vif Jeans store in Rijssen – NL organised their 2nd edition of ‘Dry Denim Day’. Of course the day was all about blue denim, denim lectures and unique blue stories but they also showed craftsmanship in general. To make the day complete they organised authentic music, cold beers and fresh burgers from the winter BBQ. Below some pics of the blue denim people!
Vif Jeans is organising their 2nd edition of the Dry Denim Day event. Two years ago I was there to make pics from all the nice worn-out denim projects. Next week on Saturday a lot of nice things are going to happen, several denim lectures, special handmade products, music, cold beers and many more. Check the event highlights here below. It’s going to be blue in Rijssen next week! (sorry highlights only in Dutch)
During the second edition of Kingpins denim fabric show in Amsterdam the first edition of the Global Denim Awards were held. The Global Denim Awards is an innovative initiative, six of the world’s premier denim mills with six emerging designers. Its aim is to connect talent and industry to create a directional platform for the future of denim design, innovation, sustainability and craftsmanship. The concept for Global Denim Awards was developed by HTNK, Amsterdam-based fashion recruitment and consultancy firm, in collaboration with the Kingpins Show. The Global Denim Awards is made possible by e3.
The winner of the first edition is Jonathan Christopher (27 years) and won € 10.000. Jonathan did the master’s education at ArtEZ Fashion Masters in Arnhem after his fashion degree at Willem de Kooning Academie in Rotterdam – NL. He’s now part of the Karl Lagerfeld designteam and he also runs his own mens label Jonathan Christopher Homme. For the Global Denim Awards he worked with the Italian mill ITV denim.
Congratulations Jonathan with this victory! And big bravo for the organisation for creating such a high level international denim event. Looking forward to see the next one!
Last weekend Westside store in Den Bosch – NL organised a great day full of specials. One of the specials was the Denham Jeans repair corner where you could fix your favourite pair of worn-out jeans. Clinton from Denham is a true craftsman as it comes to repairing, so I decided to do some repairs on my two years old Eat Dust jeans fit 73. The result is super nice, and I am ready for round 2! Thanks Clinton, see you soon!