Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
Amy Leverton did an interview on London Live tv about her new book ‘Denim Dudes’. Keep on going spreading the blue virus Amy!
‘Denim Dudes’ book by Amy Leverton is out now! A while ago I already made an update about this upcoming street style denim people book, but now it’s available. Of course I bought immediately a copy for myself when it came out. And it was worth waiting. Amy did a great job by portraying the blue influencers in the denim industry. From the U.S. to Europe, Japan and Australia. All the big names captured in one book full of great pics. The book is published by Laurence King. They both did a great job with this project. Can’t wait to see her new scheduled book ‘Denim Dudettes’. But first get your own copy of ‘Denim Dudes’ with 80 key players of the denim world. Below some snap shots of my personal denim favourites! Nice one Amy, till soon!
Order your copy here: www.denimdudes.co
Levi’s Vintage Clothing (LVC) made again a great lookbook for their Spring Summer 2015 collection. It’s the 7th book in the book range with the canvas feeling hard cover. As always you can see that Levi’s is putting a lot of effort in these books, the photoshoots are inspiring high quality campaigns. The theme from the collection is the Fifties, the time that the Rock & Roll and bowling scene was born. After WW2 a lot of young people were about exploring and creating new ways of clothing, music and lifestyle. For the denim business these were the golden days and especially for Levi’s it was booming business. The WW2 soldiers brought jeans outside of the U.S.A. and after the war was ended they left the countries without their jeans, so denim became real popular by the youth. LVC made a great ode to this era. Thanks to Spice PR -Amsterdam for sending a copy to me. Looking already forward to the new theme for Fall Winter ’15.
Wrangler Blue Bell made cool promotional comic books back in the days. If you bought a Wrangler Blue Bell item in the past you received a cool comic book. The comic books were small but very nice! In this particular edition #20 Harley May is the leading rodeo star. This one is for sale on Ebay and dates from the year 1957.
For sale here:
A few weeks ago I posted the new denim book ‘True Fit’ from Viktor Fredback, which is a really cool one, but there’s more coming next year! This February another denim book will launched called ‘Denim Dudes’ by Amy Leverton. Amy Leverton is a denim expert who has worked in the industry for ten years, most recently at the leading trend forecasting website, WGSN where she is currently Director of Denim and Youth Culture.
For her new book she portrayed around 80 key players in the denim scene such as Jason Denham (Denham), François Girbaud, (Marithé + François Girbaud), Adriano Goldschmied (Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani (Warehouse Japan), etc. The book also explores the very best and latest denim styling on the street, from bikers to vintage dealers and store owners. Exclusive photography for the book was shot in Paris, Tokyo, London, New York, LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona, Melbourne, Gothenburg and Sydney.
The book will be published by Laurence King who also did an amazing job with the book ‘Vintage Menswear’ from the owners of The Vintage Showroom store and archive. There are 272 pages in her new book filled with great fullcolour pictures from dudes in denim. Amy is already working on the 2nd edition: ‘Denim Dudettes’! Wow, sounds very good! Can’t wait to see the first edition in February. Guess we will have to wait a little while, but for now we have already some sneak pages, check it here below! Bravo Amy.
Amy Leverton with the first sample copy of ‘Denim Dudes’
This November a new denim book will be launched called True Fit: A Collected History of Denim. The book is a project by Viktor Fredbäck. Viktor is a Swedish denim collector who travels to old silver mines in the Nevada desert in hopes of digging up historic jeans from the 1800’s. This is the story of his passion and how each garment fits into his great historical puzzle. Through this book, he shows for the first time his unique collection. But in an unique way, not simpel product shots, but he brought back the items back to live by making shots of the items which are worn by models. It shows the present at the birth of the garment in the mid-1870s and follow its evolution a hundred years forward in time (from the 1870’s till the 1970’s). The account of the history of jeans also reveals that the garment makes up an integral part of American heritage. The book is 272 pages thick filled with full colour pictures. Below some sneak pages. Well done Viktor!
Next to denim I am also a big army fan. The old items from the army are the most inspiring for fits, quality and details. Everything is done with a thought and is born out of functionality. In 2003 Histoire & Collections made a great book which is curated and written by Henri-Paul Enjames. Since his younger years Henri-Paul was interested in Second World War stuff so he started collecting in the early eighties. His army collection is extremely big! To share his amazing collection he decided to make a book about the American soldier in Europe during the 1943-1945 period. Believe me this book is unbelievable and full of army treasures. Check it out for yourself while it’s still available.
Yesterday I received a copy of the book ‘Vintage King’ by Larry McKaughan. Larry is the legendary King Of Vintage from Seattle, U.S.A. and is running since 1986 his company Heller’s Cafe where he’s selling the most beautiful and the most rare vintage items. His collection is so extemely cool! The book, 240 pages, is loaded with amazing items as denim, military, sport, boots, hunting and souvenir jackets. This book is made with World Photo Press and is printed in Japan. It’s a really cool book and it’s a prefect addition to my King of Vintage books from Rin Tanaka. This books reminds me why Larry is The King of Vintage! Below some highlights. Many thanks to Larry and Scott for sending me a copy! Much appriciated.
Italian denim designer Piero Turk has launched his second denim book called: Details – A life with denim. Piero is a true denim master and worked with some important jeans brands like Edwin, Lee, Replay and AG (Adriano Goldschmied). He’s also the co-founder from the new brand Manic Monkeys which he runs together with Rob Dunk. A few years Piero is sharing his personal denim collection, which is really huge!, and his experiences through his super nice blog: Details – A life with denim. His new self published book is an overview with the best highlights so far. All to inspire you with his dedicated blue passion. Believe me, he’s a true denim library. I’m very happy that I recieved your new book which contains more than 300 images of vintage denim ‘details’. The book is also on sale on Etsy: www.etsy.com/listing/192386935/book-with-images-of-vintage-denim?. Check it out and get yourself a copy from the man who’s really into details. Big thanks Piero, till soon!
Recently I bought this small Wrangler ‘Blue Bell’ book: 100 years of denim innovation. The limited edition book is from 2004 and I found this one on a flea market. In the book you can see the history of Wrangler jeans published in an old school way. The book is made like the old photobooks, very nice! The cover is definetely the best part. Below some snapshots.
Looking forward to see this new book from Horst A. Friedrichs where he portrayed the denim scene from London, Uk. Below some sneak pages.
ISKO Denim is a leading denim fabric producer and supplier and headquartered in Turkey. They are one of the largest producers of denim in Europe with 200 million meters of fabric a year. They just published a denim book called Bluemasters. The book has two chapters, the first chapter is filled with bluemasters from the industry like: Renzo Rosso, Vivienne Westwood, Ermanno Scervino, Adriano Goldschmied, François Girbaud, Maria Erixon Levin, etc. and the second chapter is all about how jeans are made: from raw cotton to the catwalk. Last Thursday, they celebrated the Bluemasters “Innovation in Denim” book launch at the 3×1 store in NYC. Below some impressions.
Prestel Publisher is coming with a new denim book: Denim Style made by potographer Horst A. Friedrichs. The theme of the book is the contemporary denim style. Horst A. Friedrichs has scoured the streets of London looking for the most interesting and exciting examples of denim fashion. This book takes in all aspects of the thriving denim culture, whose followers can be obsessive about how the denim is woven, the old shuttle looms that produce it, the people who weave it, and the skills and techniques they have and use. The book is coming by the end of this month. Looking forward to it!
Check the short promo documentary for the book;
Again the Levi’s Vintage Clothing (LVC) crew made a really awesome lookbook for their new Spring Summer 2014 collection. Many thanks for this book, it’s already No. 5 in the range. True collectors items. Keep up the good work!
The early 1970′s were all about decorating your favorite jeans and denim jackets, to make these pieces truly yours and a reflection of your personality and your art. In 1973, Levi’s Jeans decided to have fun with this concept and launched the “Levi’s Denim Art Contest.” Consumers were invited to send slides of their patched, customized, embroidered and otherwise embellished Levi’s jeans and jackets.
Publisher Squarebooks published a small book in 1974 with all the winners. The jeans, jackets, and shirts went on display at museums all over the United States. For years I own a copy of this nice hard to find book, below some images of the winners.
Available here: www.mendo.nl
The Country Derby Boot from Viberg is based on a traditional British hunting boot and features an interlocking eyestay and 360 degree vamp for increased waterproofing. This version is made in Horween’s Waxed Flesh which is a full grain leather similar to Chromexcel, except that the flesh, or suede side of the leather is treated with a heavy wax coating. This is a nod to roughout military boots which soldiers would traditionally wax themselves. With heavy wear the wax will begin to come off and some of the nap of the suede will be restored.
Some while ago I bought this Levi’s Jeans book ‘The Shrink to fit business’ written by Ed Gray in 1978. This book tells the history and the success of this huge denim brand. One great story out of the book is from a women who wrote a letter to Levi’s to thank them for their great quality. She wrote: ”We found a man who had run his car off the highway and was stuck. Had no chains or rope…but found a pair of Levi’s Jeans in the back of the car and tied one leg to our car and one to the front of his. We really had to pull, but the pants held, and out he came”. This is one of the best stories which tell the durability from your product!
This copy is also signed by the writer of the book in October 1978. What’s also nice to mention is that the cover had a ‘BIG E’ red tab, strange because the book was written in 1978, and Levi’s made the ‘BIG E’ tab only till 1971.