Wrangler Blue Bell made cool promotional comic books back in the days. If you bought a Wrangler Blue Bell item in the past you received a cool comic book. The comic books were small but very nice! In this particular edition #20 Harley May is the leading rodeo star. This one is for sale on Ebay and dates from the year 1957.
For sale here:
A few weeks ago I posted the new denim book ‘True Fit’ from Viktor Fredback, which is a really cool one, but there’s more coming next year! This February another denim book will launched called ‘Denim Dudes’ by Amy Leverton. Amy Leverton is a denim expert who has worked in the industry for ten years, most recently at the leading trend forecasting website, WGSN where she is currently Director of Denim and Youth Culture.
For her new book she portrayed around 80 key players in the denim scene such as Jason Denham (Denham), François Girbaud, (Marithé + François Girbaud), Adriano Goldschmied (Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani (Warehouse Japan), etc. The book also explores the very best and latest denim styling on the street, from bikers to vintage dealers and store owners. Exclusive photography for the book was shot in Paris, Tokyo, London, New York, LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona, Melbourne, Gothenburg and Sydney.
The book will be published by Laurence King who also did an amazing job with the book ‘Vintage Menswear’ from the owners of The Vintage Showroom store and archive. There are 272 pages in her new book filled with great fullcolour pictures from dudes in denim. Amy is already working on the 2nd edition: ‘Denim Dudettes’! Wow, sounds very good! Can’t wait to see the first edition in February. Guess we will have to wait a little while, but for now we have already some sneak pages, check it here below! Bravo Amy.
Recently I bought this small Wrangler ‘Blue Bell’ book: 100 years of denim innovation. The limited edition book is from 2004 and I found this one on a flea market. In the book you can see the history of Wrangler jeans published in an old school way. The book is made like the old photobooks, very nice! The cover is definetely the best part. Below some snapshots.
ISKO Denim is a leading denim fabric producer and supplier and headquartered in Turkey. They are one of the largest producers of denim in Europe with 200 million meters of fabric a year. They just published a denim book called Bluemasters. The book has two chapters, the first chapter is filled with bluemasters from the industry like: Renzo Rosso, Vivienne Westwood, Ermanno Scervino, Adriano Goldschmied, François Girbaud, Maria Erixon Levin, etc. and the second chapter is all about how jeans are made: from raw cotton to the catwalk. Last Thursday, they celebrated the Bluemasters “Innovation in Denim” book launch at the 3×1 store in NYC. Below some impressions.
Prestel Publisher is coming with a new denim book: Denim Style made by potographer Horst A. Friedrichs. The theme of the book is the contemporary denim style. Horst A. Friedrichs has scoured the streets of London looking for the most interesting and exciting examples of denim fashion. This book takes in all aspects of the thriving denim culture, whose followers can be obsessive about how the denim is woven, the old shuttle looms that produce it, the people who weave it, and the skills and techniques they have and use. The book is coming by the end of this month. Looking forward to it!
Check the short promo documentary for the book;
The early 1970′s were all about decorating your favorite jeans and denim jackets, to make these pieces truly yours and a reflection of your personality and your art. In 1973, Levi’s Jeans decided to have fun with this concept and launched the “Levi’s Denim Art Contest.” Consumers were invited to send slides of their patched, customized, embroidered and otherwise embellished Levi’s jeans and jackets.
Publisher Squarebooks published a small book in 1974 with all the winners. The jeans, jackets, and shirts went on display at museums all over the United States. For years I own a copy of this nice hard to find book, below some images of the winners.
Available here: www.mendo.nl
The Country Derby Boot from Viberg is based on a traditional British hunting boot and features an interlocking eyestay and 360 degree vamp for increased waterproofing. This version is made in Horween’s Waxed Flesh which is a full grain leather similar to Chromexcel, except that the flesh, or suede side of the leather is treated with a heavy wax coating. This is a nod to roughout military boots which soldiers would traditionally wax themselves. With heavy wear the wax will begin to come off and some of the nap of the suede will be restored.
Some while ago I bought this Levi’s Jeans book ‘The Shrink to fit business’ written by Ed Gray in 1978. This book tells the history and the success of this huge denim brand. One great story out of the book is from a women who wrote a letter to Levi’s to thank them for their great quality. She wrote: ”We found a man who had run his car off the highway and was stuck. Had no chains or rope…but found a pair of Levi’s Jeans in the back of the car and tied one leg to our car and one to the front of his. We really had to pull, but the pants held, and out he came”. This is one of the best stories which tell the durability from your product!
This copy is also signed by the writer of the book in October 1978. What’s also nice to mention is that the cover had a ‘BIG E’ red tab, strange because the book was written in 1978, and Levi’s made the ‘BIG E’ tab only till 1971.
The great Rin Tanaka (original from Japan) will organise his 5th volume of his Inspiration Event this upcoming February in L.A. California. The theme is But, I like it! Sounds good. As from the first edition of his self published books My Freedamn in 2003 I was immediatly a fan of his work. In my opinion his books are one the best available in the market. Nowadays true collector items. Thanks for your invitation Rin! Always nice to hear from you. Keep up the good work.
Rin Tanaka & Me (photo is taken last year)
www.myfreedamn.com & http://inspirationla.com
I received a really nice X-mas gift from Guido Biondi from Roy Roger’s Italy, the latest Men’s File Archive book. As always the book comes with a great gift, this time a Roy Roger’s denim pocket wallet.
Men’s File Archive is a series of books edited for publication by the photographer and founder of Men’s File Magazine, Nick Clements. Vintage Girls is the last volume published of this collection. The photographs that often seem to have been shot in the ambience of the last century, feature models wearing vintage clothes – sometimes careful reproductions of vintage garments, other times original pieces from the epoch itself. Roy Roger’s, the oldest denim brand in Italy, has been part of the creation of this book by providing with garments and reproductions of the original 70’s models taken from the company archive.
Nick did a really nice job as always! Many thanks for this great book Guido! Keep in touch! Enjoy the images below which will take you back in the time.
www.mensfile.com & www.royrogers.it
Their first book publication ‘Vintage Menswear – A collection by The Vintage Showroom’ just won the Lifestyle Illustrated Award at the recent British Book Design and Production Awards for 2013. For me personally this is one of the best vintage book available now. Congratulations with this award, totally agree with this!
Hope to see you soon again man! Cheers!
Check his great My Freedamn books here: www.myfreedamn.com