Tomorrow and Monday we are participating on the Dutch fashion fair Modefabriek in Amsterdam – NL with our leather brand Butts and Shoulders. We have a booth in the denim hall Blueprint. During the trade show we are showing our mini expo: Virgin meets Worn. From every item we made so far we are showing a new one (Virgin) and an old used item (Worn). It’s very cool to see the difference of the ageing process from our natural vegetable tanned leather. Would be great to show it in real live to you. See u there!
This upcoming April the capital of Holland, Amsterdam, will turns blue again during the Amsterdam Denim Days. After a successful first edition it’s time to continue this great event. The kick-off will be the Kingpins denim fabric show and after those two days Blueprint will follow for the blue denim consumers. Besides the two main events there are a lot of denim retailers who’s joining the ADD with special events in their stores. It’s going to be a good one, believe me! So mark your agenda’s for the 13th till the 18th of April. See you there!
Zace American Dry Goods Denim from Ohio – U.S.A. is founded by Zace Myers. Zace and his family are farmers with a vegetable, herb and berry farm. After experimenting with 100’s of vegetable varieties over the years, they have found their niche in growing the hottest specialty peppers and herbs on the planet. During daytime they are farmers, but in the night Zace makes the most cool raw denim products. From denim aprons, bags (even Yoga bags), wallets, hats, and ofcourse jeans and overalls for men and women. The products are made from the best fabrics from the mills Cone (USA), Kurabo (Japan) and Candiani (Italy). Even his own kids Denim and Diesel (perfect names bytheway) are dressed with his own creations. The combination of raw denim fabics is prefect with their raw pure food from their own biologic farm. Check out this great Zace brand!
Blue Collar Worker is a denim brand from London – UK founded by Tim Browne. BCW is specialised in completely functional men’s denim. Their collection also includes men’s polo’s and jackets in unique, contemporary styles that are pure Blue Collar Worker. Using premium quality ring-spun denim, styling has been influenced by the durability of the work & military wear of the 1930´s, 40´s and 50´s. Each pair of jeans are styled with a twist, but the brand never loses sight of the fact that these are constructed to function in today’s modern workplace. Great to see these lookbook images from BCW. Looking forward to see the collection live!
This upcoming weekend I will organise the 2nd edition of the ‘Blueprint Denim Tour’ during the Dutch fashion fair Modefabriek in Amsterdam. During the tour I will introduce denim retailers to the exhibitors of the Blueprint part of the fair, show them the denim highlights and what’s happening for Fall Winter ’15. There are a few spaces left for retailers on the Sunday and Monday. Come and enjoy! Check for more info here below and send your request to: firstname.lastname@example.org
(sorry Dutch language only)
Jan den Hartogh, founder Duke & Sons, is a true craftsman who works the most of the time with natural vegetable tanned leather. All his products are made by hand. He also develops his own coloring which gives his products a great vintage and heritage look. Besides his awesome work he’s a very cool guy. Meet Mr. Duke & Sons in the nice video here below. Keep it up Jan!
Levi’s Vintage Clothing (LVC) made again a great lookbook for their Spring Summer 2015 collection. It’s the 7th book in the book range with the canvas feeling hard cover. As always you can see that Levi’s is putting a lot of effort in these books, the photoshoots are inspiring high quality campaigns. The theme from the collection is the Fifties, the time that the Rock & Roll and bowling scene was born. After WW2 a lot of young people were about exploring and creating new ways of clothing, music and lifestyle. For the denim business these were the golden days and especially for Levi’s it was booming business. The WW2 soldiers brought jeans outside of the U.S.A. and after the war was ended they left the countries without their jeans, so denim became real popular by the youth. LVC made a great ode to this era. Thanks to Spice PR -Amsterdam for sending a copy to me. Looking already forward to the new theme for Fall Winter ’15.
Blue Days Footwear is a pretty new Dutch footwear brand made by people who combine the love for denim and the passion for shoes. Blue Days is in design, simple, fresh, and a bit against the grain. The shoes are made from the finest denim fabrics from Italy and manufactured in Portugal. Check some of the Blue Days Footwear here below.
Made some detail shots from one of my vintage Levi’s Jeans BigE jackets from the 60′s. It’s a Trucker Type 3 jacket which has a great worn-out look, especially the collar and cuffs turned out nice. The jacket has buttons with digit 525 which refers to productions from the ’60”s. Jacket is made in U.S.A.
Classic footwear brand Converse teamed up with Levi’s Jeans for an All-Star collaboration for Japanese retailer Beams. The base for the collab is the classic low All-Star made with selvage denim from the famous White Oak cotton mills in North Carolina – U.S.A. The selvage is visible on the heel of the sneaker. Curious how these sneaker will age over time. Unfortunately the collab is only available at the Beams stores in Japan.
Levi’s Jeans has a very rich history as it comes to denim. The early models are the most interesting as they tell all a great story from that time and these items are true historical moments in the denim industry. Not all the info is 100% garuanteed as the Levi’s HQ in San Francisco was destroyed by an earthquake in 1906, their complete archive was destroyed, and so are the stories behind every detail. Below some great old examples, from 1800 till 1947, from the one and only Levi’s Jeans from the U.S.A.
Levi’s Jeans 1800 model
1890 was the year that the 501 lot number was first assigned to the iconic jean. The number “5” were considered to be of the highest quality. A description of the quality of the pants was printed on the inside of the left pocket bag as another way to set the jeans apart from other clothing companies.
Levi’s Jeans 1922 model
Belt loops were add to the 501 for the first time in 1922.
Levi’s Jeans 1933 model
Hidden under the leather patch of the 1933 501 was a tiny, white cloth label with the letters “NRA” and a blue eagle. This was the National Recovery Act label which Levi’s was allowed to use because the company abided by President Franklin Roosevelt’s NRA labor rules of the 1930s.
Levi’s Jeans 1937
The 1937 501 featured the famous Red Tab with “LEVI’S” stitched in white capital letters on the right back pocket as an identifying mark to Levi’s Jeans. The Red Tab was introduced in 1936. This particular Red Tab is now also known as the BigE tab. In 1971 Levi’s swtiched to a small e in the Red Tab. The BigE tabs are true collector items nowadays. This model also has the first hidden rivets on the back pockets to safe furnitures from scratches.
Levi’s Jeans 1944 model
Most important change was the famous arcuate stitching, it had to be removed since the threaded design was decorative and had no function. During WW2 every brand was forced by the government to save materials. Levi’s decided to print the arcuate so customers could recognize the brand in the stores. After a few washes the printed arcuates were gone. They used also standard buttons, no rivets on the coin pocket and the cinchback was removed.
Levi’s Jeans 1947
After WW2 this would become the most popular denim fit. It’s also known as the mother of all fits. The classic 5 pocket with straight legs.
The great webshop Toile de Chine from Roos Dijkstra is filled with vintage treasures. She collected an amazing collection through the years as she travelled a lot for her design jobs. One of these treasures is this absolutely beautiful French firemans jacket from the 19th century. Very deep but intense blue indigo colour that shows some fading on the sleeves but still wearable. Signs of wear are visible on the collar and there’s a repair on the back but that makes this jacket even more nicer. Great herringbone linen fabric and all buttons are original. Check out her Toile de Chine webshop for more rare vintage stuff.
Today Elvis Aaron Presley, born on January 8, 1935, would turn 80 years old. Besides he’s the King of Rock & Roll he’s also an important denim icon. Happy B-Day Mr. Presley!
All the Long John t-shirts are € 10,- for one week only! So don’t sleep and check them while they are still available.
Check the shirts here: www.long-john.nl/webshop/product-categorie/t-shirts/
Beautiful pair of Momohiki Japanese boro indigo cotton worker trousers. Momohiki was a common garment among farm women and shop men during the 1800′s and
the early 1900′s. It was worn by men and women. A woman’s Momohiki tended to be
decorative, often showing sashiko stitching. This pair has a lot of different kind of blue shades. It’s patched a lot which makes it a true authentic piece of art. Really nice!
British denim artist Ian Berry (a.k.a. Denimu) conjures remarkably detailed portraits and urban landscapes using nothing more than old jeans. Over many weeks he cuts, stitches and glues using only the varying blue indigo shades of the denim fabric to provide contrast and shadow. The effect is amazingly detailed images, with a depth and texture that is hard to reproduce in print and online. He made portraits from Elvis Presley, James Dean, Marilyn Monroe and recently he did racing driver Ayrton Senna da Silva. Ian used for this awesome portrait old jeans from the Senna family to create this masterpiece. If you aren’t familiar with this great talented denim artist Denimu, check a few famous portraits of this guy here below.
The making of Ayrton Senna da Silva portrait