Kasuri is a traditional folk textile produced in Japan since at least the middle of the 18th century. Kasuri patterns have fuzzy edges and look as if they were splashed onto the fabric. The Japanese word “kasuri” refers to these blurry patterns. This particular kimono is from the early twentieth century.
Last week I already posted the pics from the s.Oliver blogger event at their pop-up store in Amsterdam. I was asked to give a workshop to tell the female bloggers the denim story: From cowboys to catwalk. s.Oliver made a nice video about this special event, which give you the right feel good feeling of the evening. You can check the video here below as it is now online. Enjoy!
Last Friday Amy Leverton organised the official launch party of her book ‘Denim Dudes’ in her hometown London – UK. The recent denim book release features over 80 industry names from the world of denim. The party was hosted by Bolt London, home of custom motorcycles, art and apparel in East London. The place was filled with blue denimheads while Amy was signing and selling her books. Of course there were cold beers which were provided by Vedett and spicy rum from Sailor Jerry. The music was done by dj’s Sonny ‘Scully’ Evans, Ugly Soundsystem and Bradley Hall from New Originals. Amy will do more book celebration events this year,Tokyo in March and Amsterdam and Paris in April. So check out if you can visit one of them to meet her in person and get your own signed copy. I will see you in April during the Amsterdam Denim Days Amy! Looking forward to that!
Ben Fokkema, the founder of Amsterdenim, is always doing cool and original things to get attention for his denim brand. The authentic tanning process, which is very old and famous of the sailing sails back in the days, is such an unique thing. He had the idea to make the first tanned denim jeans. He’s doing this special event with his retailers. This time on the legendary PC. Hooftstraat in Amsterdam. Such an event is really uncommon, especially in this high-end street. Check it out for yourself and watch how a denim got tanned. The video is shot by talented Tim Collins. Till soon Ben!
The Vintage Showroom is an extremely cool store in the centre of London – UK. Besides the store they also have a showroom loaded with the most rare and cool vintage denim, hunting and sport items. In their book ‘Vintage Menswear’ which came out in 2012 published by Laurence King (same Publisher as Denim Dudes from Amy Leverton) they showed the highlights from their private collection. In this video you can see the space loaded with their treasures.
Nudie Jeans teamed up with Oil Polloi – British retailer to do a special collaboration with their Grim Tim style. The inspiration of this exclusive collab were the neon lights on the wet streets which give a special rainbow effect. They translated this effect on the back pocket stitching and the rainbow selvage which turned-out really special. The jean is made in Italy and the fabric is Japanese 14oz ring-spun denim. All the jeans are numbered and will come in a special box with the leather belt as closure. This Nudie Jeans x Oi Polloi Grim Tim Dry Rainbow was launched on February 26 and is made in 1.000 pairs.
My buddies Rob Harmsen en Keith Hioco from Eat Dust about their collaboration with Stance. In the interview you can see and hear how they created this collab and give you more insight in the process. This upcoming Sunday they will launch the socks at Antwerp based store Kings and Queens in Belgium. If you’re in the neighbourhood, check it out for yourself!
Brave Star Selvage was born in 2005 when they got an invitation from the legendary Cone Mills fabric factory to view their first selvedge denim collection. Cone Mills launched the newly White Oak label. Mik Serfontaine is the founder of this L.A. – U.S.A. based denim brand. Last week I received a pair from Mik to see the brand for the first time in real live. I was really surprised by the fit, fabric and details. The jean which I received is the Slim Straight. The entire production of this jean takes place at Brave Stars own facility in downtown Los Angeles. It’s sewn entirely on vintage Reece and Singer sewing machines. The chain stitching is done using only the best, a Union Special 43200G. The denim fabric of this particularly jean is a 14.75oz right hand twill blue Cone Mills selvage. The embroidered star insignia on the right back pocket represents ‘Made in America’ status. All the hardware is made in Kentucky and the leather back patch is cut and stamped in Los Angeles. The waistband label is woven locally in Los Angeles.
All in all a really nice clean classic denim made of high standards but available for a really sharp price. Think these Brave Stars are the best priced selvage jeans in the market if you check all the rich specifics. Check the jean here below to get an impression. Thanks Mik for sending me a pair. Good luck with your brand!
Brave Star Selvage is available here:
Last Friday s.Oliver organised a denim blogger event in their pop-up store in Amsterdam. They opened the pop-up store to promote the new denim line for men and women. The blogger event was organised for female Dutch bloggers, to make them enthusiastic about the new brand strategy. I was asked to do a denim workshop to tell and show the denim story ‘From cowboys to catwalk’. Also famous Dutch stylist Fred van Leer was at the event to show the girls the latest fashion trends. Of course there was some great food and drinks afterwards and some nice tunes. The event was hosted by pr company The Image Factory. They did a really good job! It was a pleasure to share my denim knowledge at this nice denim event. Hope you are feeling a little bit more blue now! Till next time.
One of the first collabs which I made was with authentic leather brand Obbi Good Label. We made a keyfob and a small wallet in three different 3 colourways. Made of Horween leather which will age very nice within time. They are all sold out but I still have one black wallet and one black keyfob in stock. You can now purchase both for a special price. Be quick as they aren’t coming back again. Check them in my webshop.
Check the products here: www.long-john.nl/webshop
How to wax your favorite bag or jeans with Otterwax? Just check the video from HarbourTown starring Wing Mok, the founder of the brand.
Amy Leverton did an interview on London Live tv about her new book ‘Denim Dudes’. Keep on going spreading the blue virus Amy!
Amsterdam based denim store Tenue de Nîmes visited the legendary Trickers store in London last October to create a series of Trickers x Tenue de Nîmes shoes. Trickers established in 1829 is a classic UK footwear brand. The first collab shoe is a 21st century blue version of the Trickers Burton country shoe. The lining of this heavy brogue Derby is made of blue leather and the shoe is soled with brown Dainite rubber. The Burton is characterised by the bellows tongue, storm welt and leather uppers and linings. The exclusive Tenue de Nîmes x Trickers collaborations are hand-made in England and come with an additional pair of laces as well as leather conditioner to take good care of your shoes. Every pair is signed with a golden Trickers x Tenue de Nîmes logo. Meet the first of the series, the indigo blue ones.
Yesterday I went to first edition of the new tradeshow The Low Show at the Westergasfabriek in Amsterdam – NL. It was the last day of the three days event. The ingredients of this new event were perfect; great location, super list of exhibitors, the display furniture were amazing and the catering was more than perfect! When I entered the fair it was like coming home. Cosy and relax vibe, the music wasn’t too loud and I was surrounded by like minded people who share the same passion for authenticity. All the exhibitors were brands with craftsmanship and only made from the best materials. It was all about storytelling products. Founder Kenneth Jaworski did something different and something new. Great new initiative with a lot of potential for the future. Much respect for this first big step. Looking forward to the 2nd edition! Keep it up guys.
Founder Kenneth Jaworski on the right
Roy Roger’s, the iconic brand that has made Italian denim history since 1952, launches the Spring-Summer 2015 campaign which takes place in the evocative setting of the Whyte Hotel in Brooklyn, NY. The new campaign features the 22-years old Australian model Bambi Northwood-Blyth (IMG Milan) and the Danish Victor Nylander (Elite Milan), former face of Dior Homme and Versace amongst others.
The campaign, seen trough the eye of the photographer Philip Gay (2DM Management) focuses on a concept of new elegance, taking a timeless fabric as denim to a new level of coolness, with an ultra-feminine twist and a relaxed and easy feeling. The idea of a contemporary denim comes to light trough the urban background of the Whyte Hotel that expresses the understated chicness of this collection, composed by high quality raw materials and Made in Italy pieces, revealing a grown-up feel. Check below some sneak images of their latest campaign.
Blue Blanket, founded by denim expert Antonio di Battista, is launching every now and then a new item to his collection. As always it’s made from the best and highest quality available. This time he added a classic waist coat made with the following details;
- Japanese striped denim 12oz.
- 20′s style pocket design.
- Fish eye buttons in real corozo.
- Chambraix linings.
- Shuttle loom care label made in Japan.
Shipmates is a new Dutch footwear brand founded by Bart Stupers and Daniel Jores. The created a new silhouette with a strong reference to nautical American and Japanese streetwear. Footwear for everyday use and perfect to combine with your favourite pair of selvage denim. The products are made in Portugal, so high quality standards. For the official launch of the brand they will open a pop-up store in Amsterdam at the Haarlemmerdijk. The kick-off is upcoming Wednesday, so drop by if you’re in the neighborhood. Good luck guys!