#MEET LUCAS VERHOEF
Today an interview with the sales & product manager of the Royal Denim Division. Lucas is a true denimhead and has a big denim knowledge. Read what inspires him, what he likes about denim and what he’s doing in his spare time. Meet Lucas Verhoef. Enjoy!
- Name: Lucas Verhoef
- Living in village & country: Pijnacker (Rotterdam Area) the Netherlands
- Age: 28
- Instagram ID: lucasverhoef
- Number of Instagram followers: 1995
- Daily work: Country Sales & Product Manager at Royal Denim Division
What’s your role exactly at R.D.D.? My role goes 2 ways:
- Working closely with our buying and design team to create the best products. I gather all kinds of feedback and information so they can make the best collections.
- Being the sales representative for the Netherlands, trying to find cool denim stores where we can display R.D.D. in the future.
How long are you working in the Denim industry? 12 years.
What’s the best part of your job? Working with the collections and talking about denim. I think the whole heritage and craftsmanship behind this product is so interesting, that I really like talking about the production process and all the effort that is being made to produce a single pair of jeans.
What makes R.D.D. so special? That we take the inspiration from authentic workwear and transforming it into genuine premium jeans-wear for the denim enthusiast of the present time. We work exclusively with selvedge denim from Japan and Italy. Next to the very cool dry denims from Kuroki we also have stretch denims from Candiani. In this way we combine authentic qualities with modern ones.
What is your favourite item from the R.D.D. collection? The dry 13oZ denim jacket from Kuroki. It shows the authentic work wear in so many different details and has a very nice slim fit.
What is your favourite all-time denimfit? Our Regular, this is bit loser on the upper leg and a bit tapered at the leg opening.
What jeans are you wearing right now? The slim fit 13oZ from Kuroki (have been wearing it for approx. 150 days).
new vs worn
What do you like the most as it comes to fading’s on jeans? I really like the honey combs on the back of the knee!!
What kind of denim accessories do you recommend to denim heads? A vegetable leather belt + keychain, this for me makes every denim outfit complete. And I never leave home without my wallet on a chain!
new vs worn
What are the next steps with R.D.D.? For the coming Autumn we have planned 2 pop-up stores at 2 retailers who are interesting in the collection. We will create a cool event around it so potential customers can get in touch with this new denim brand.
What are your hobbies’ next to denim? Off course spending time with my family, but also playing with my band and working on my bikes. Currently I’m building a hardtail old-school bobber and brat-style cafe racer.
What’s your favourite music band/singer? I have a lot! But when I take it back to the core it is definitely Johnny Cash and Elvis Presley. Band wise I’m also a big fan of the Stray Cats, Batmobile, Reverend Horton Heat…. and I could continue like this for 2 pages.
J.R. CASH: original name of Johnny Cash.
TCB: this is the band which Elvis Presley had before he died (TAKING CARE OF BUSINESS BAND).
SUN STUDIO: this is the record company where Elvis Presley, Johnny Cash, Carl Perkins and many others have recorded their music.
What’s your favourite music record and why? Jim Croce – he is singer/songwriter who played his songs in the late 1960’s. It is mainly just 2 guitars and Jim as the singer. For me the lyrics are spot-on, true and also funny.
Where do you get your daily inspiration from? Mainly from how people looked in the 50’s. The way James Dean and Marlon Brando looked, I think a classic look is an unwashed jean with a basic t-shirt. Also for R.D.D. we take the vintage authentic denim look and transform it into present time premium denim wear.
What’s on your bucket list?
- Road trip in America with my wife and daughter
- Visiting Sun studio in Memphis Tennessee
- Visiting Graceland (Elvis his Property)
- Playing a big show with my band
- Getting me an old beat-up pickup from ‘1959
What’s your favourite inspiration quote?
“IF IT IS TO BE IT IS UP TO ME”
Interested to see and read more about Royal Denim Division?
Check the article ‘The Introduction of Royal Denim Division’ here: